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Myths And Facts Of Convergence
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Myths And Facts Of Convergence

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Carlos Lopez Blanco of Telefonica discusses a re-evaluation of "convergence" which has promised much but delivered little. Broadband must be seen as the key provision in convergence whilst ...

Carlos Lopez Blanco of Telefonica discusses a re-evaluation of "convergence" which has promised much but delivered little. Broadband must be seen as the key provision in convergence whilst policymakers need to overcome real challenges including a consistent enforcement of net neutrality principles, a strengthening of consumer trust and control and an alignment of international policy in data privacy and processing.

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  • Fixed BB penetration percentage per 100 inhabitants: El papel de las TIC en el desarrollo. Katz. Fundación Telefónica. Julio 2009. Página 64. Si se emplean los datos de ITU, serían: 25,3%, 22,5% y 23,6%. (página excel del punto siguiente). “ UIT Líneas BB en el mundo 2008.xls”. Extraído de la BD de ITU.
  • Fixed BB penetration percentage per 100 inhabitants: El papel de las TIC en el desarrollo. Katz. Fundación Telefónica. Julio 2009. Página 64. Si se emplean los datos de ITU, serían: 25,3%, 22,5% y 23,6%. (página excel del punto siguiente). “ UIT Líneas BB en el mundo 2008.xls”. Extraído de la BD de ITU.
  • Fixed BB penetration percentage per 100 inhabitants: El papel de las TIC en el desarrollo. Katz. Fundación Telefónica. Julio 2009. Página 64. Si se emplean los datos de ITU, serían: 25,3%, 22,5% y 23,6%. (página excel del punto siguiente). “ UIT Líneas BB en el mundo 2008.xls”. Extraído de la BD de ITU.
  • Fixed BB penetration percentage per 100 inhabitants: El papel de las TIC en el desarrollo. Katz. Fundación Telefónica. Julio 2009. Página 64. Si se emplean los datos de ITU, serían: 25,3%, 22,5% y 23,6%. (página excel del punto siguiente). “ UIT Líneas BB en el mundo 2008.xls”. Extraído de la BD de ITU.
  • Fixed BB penetration percentage per 100 inhabitants: El papel de las TIC en el desarrollo. Katz. Fundación Telefónica. Julio 2009. Página 64. Si se emplean los datos de ITU, serían: 25,3%, 22,5% y 23,6%. (página excel del punto siguiente). “ UIT Líneas BB en el mundo 2008.xls”. Extraído de la BD de ITU.
  • Fixed BB penetration percentage per 100 inhabitants: El papel de las TIC en el desarrollo. Katz. Fundación Telefónica. Julio 2009. Página 64. Si se emplean los datos de ITU, serían: 25,3%, 22,5% y 23,6%. (página excel del punto siguiente). “ UIT Líneas BB en el mundo 2008.xls”. Extraído de la BD de ITU.
  • Fixed BB penetration percentage per 100 inhabitants: El papel de las TIC en el desarrollo. Katz. Fundación Telefónica. Julio 2009. Página 64. Si se emplean los datos de ITU, serían: 25,3%, 22,5% y 23,6%. (página excel del punto siguiente). “ UIT Líneas BB en el mundo 2008.xls”. Extraído de la BD de ITU.
  • Fixed BB penetration percentage per 100 inhabitants: El papel de las TIC en el desarrollo. Katz. Fundación Telefónica. Julio 2009. Página 64. Si se emplean los datos de ITU, serían: 25,3%, 22,5% y 23,6%. (página excel del punto siguiente). “ UIT Líneas BB en el mundo 2008.xls”. Extraído de la BD de ITU.
  • http://www.infoway-inforoute.ca/lang-en/ : electronic medical record in Canada
  • http://www.infoway-inforoute.ca/lang-en/ : electronic medical record in Canada
  • http://www.infoway-inforoute.ca/lang-en/ : electronic medical record in Canada
  • https://www.european-privacy-seal.eu/ http://www.export.gov/safeharbor/

Myths And Facts Of Convergence Myths And Facts Of Convergence Presentation Transcript

  • MYTHS AND FACTS OF CONVERGENCE Mixing and Matching Media Platforms – Maneuvering for Advantage on the Communications Chess Board Carlos López Blanco Director, International Office, Telefónica S.A. Montreal October 26, 2009
  • Many years announcing the arrival of convergence…. … but not happened
  • Convergence of products and services would lead to a scenario in which firms of traditionally different business, compete Internet agents Users would see companies that previously did not compete, in the same playfield Telecom Media IT
  • Because of convergence, there have been multiple errors in the past The strategies to get access to content in the nineties, led some operators to difficult financial situations Vertical Integration to contents Telecom Media IT Internet agents
  • Convergence had been announced but something lacked Network development Internet paradigm Consumers skills Devices development free SUPPLY DEMAND Access to any content anywhere
  • Convergence had been announced but something lacked Network development: BROADBAND Network development Internet paradigm Consumers skills Devices development free SUPPLY DEMAND Access to any content anywhere
  • Broadband is the key factor for devices, products, services and their convergence Convergence of the three screens Smartphones E-Books Joggler Netbooks Internet-TV
  • Broadband is now an strategic objective for sector and its definition has changed over time Broadband will be a combination of different architectures and technologies
      • Broadband
      • linked to
      • Optical Fiber - Cable
    Broadband could be provided by many technologies Fixed - Mobile - Cable MUCH MORE COMPLEX ENVIRONMENT
  • Network management will be more complex in this scenario Technological complexity Fiber Wireless Copper Network management and new technologies would cope with new services and applications Network Management complexity
    • Exclusive / Shared
    • Commercial Agreements
    • Geographical Segmentation
  • Source: ITU Because market has strongly changed from the year 2000 Millions of fixed BB subscribers x25,7 Millions of mobile phone subscriptions x5,4 Millions of Internet users in the world x9,6 World internet penetration x3,9
  • Source: ITU Because market has strongly changed from the year 2000 Number of customers and true broadband, will allow the development of new services World internet penetration X3,9 Millions of Internet users in the world X9,6 Millions of fixed BB subscribers X 25,7 Millions of mobile phone subscriptions X 5,4
  • and market is going to change much more Demand of video services will trigger a virtuous circle New services will emerge because of video services and we should be sure this huge number of users show how will be this development 4,2 billion mobile users ....
  • Development of new services will take advantage of Broadband e-banking e-commerce e-government e-leisure e-education e-health Thanks to broadband, there will be an explosion on services for all areas
  • What is the role of operators in this scenario of convergence? “ Dump pipe” Control the generation of contents 2 risks Role of operators should not stay as old switching companies or become new content suppliers
    • User or portal controlled pipe
    • Telephone services as utility
    • Not learning from errors of the past
  • Operators should become a major platform for services Applications and Services from all players Convergence should help operators to enhance network capabilities with platforms for applications and services Platform for applications and services Contents Cloud computing
  • A new business model, a challenge Acting for ourselves Creating a new ecosystem Complex scenario of Networks & Services
  • We need to capitalize our strengths MOVILITY CONTENTS INTERNET CONVERGENCE NET Network management in convergence’s core , , , mobile customers Few sectors have such a big number of customers 1,642.8 M 504.9 M 298.5 M 630.3 M 391.5 M Source: Global Wireless Matrix 3Q09. Bank of America-Merryl Lynch 157.5 M Networks as key factor Direct contact to customers
  • We must grow in the world of services in a sophisticated and smart way New services will demand more and more from networks
    • Cloud computing
    + ICT NEW SERVICES-APPLICATIONS INCREASE THEIR DEPENDENCE OF NETWORKS
    • Presence
    • Security & Privacy
    • Business continuity
    • Data storage
    • Connection network services
    -
  • Not everybody thinks in operators as key actors for the “cloud” … but they are not the invaders… they were always there
  • Not everybody thinks in operators as key actors for the “cloud” … they were always there
  • The technical infrastructure for convergence (broadband), does not solve other questions… ? Smart Regulation and for all 1 ? New business model for contents 2 ? Boosting Internet and privacy 3
  • Source: ITU We need clear rules Skype should be seen as a competitor, like any other operator Regulation should guarantee same rules for every player Source: Telefónica 1 New business model for contents 2 Boosting Internet and privacy 3 Skype million of users by region Source: eBay. March 2009 Million of accesses worldwide + Skype
  • Network neutrality proposes Internet freedom to access applications, services, contents, or by devices Rules that discriminate among competitors, harms innovation and investment New business model for contents 2 Boosting Internet and privacy 3 1 Nobody disagrees on these principles but … … to some links in the chain? why should be applied only… … to some sectors? ? ? ? ? ? ? ? New applications, services, contents, devices… require Investments Innovation ALSO IN NETWORKS Tel Vendors HandsetVendors Operators Consumer Electronics Internet Agents Media
  • Network neutrality as a concept, does not say who should go to heaven or hell New business model for contents 2 Boosting Internet and privacy 3 1 “… I also recognize that there may be benefits to innovation and investment of broadband providers offering managed services… I will propose that the FCC evaluate alleged violations of the non-discrimination principle as they arise, on a case-by-case basis, recognizing that the Internet is an extraordinarily complex and dynamic system” “ Preserving a Free and Open Internet: A Platform for Innovation, Opportunity, and Prosperity”. Julius Genachowski. Brookings Institution. Sep. 21, 2009 Non-discrimination Network neutrality principles can be guaranteed without harming innovation and investment
    • Case-by-case basis
    Transparency
    • Customers know they get the service they’ve paid for
    • Innovators know their offerings work effectively
    • Allow policymakers ensure Internet as level playing field
    Internet agents Telecom Media IT
  • Digitization allows that same services could be received by different platforms and technologies Eliminate regulatory asymmetries assures same rules for services and promote competition among alternative technologies New business model for contents 2 Boosting Internet and privacy 3 1 Telecom - audiovisual Telecom operators Separate regulation (if exists in audiovisual!) Technology Combined offer of services Different regulation Maintenance of asymmetries for same services facilitates the continuity of competitors that have no vocation of investment and discourage the innovation Regulatory Asymmetries
  • 2 Boosting Internet and privacy 3 Boosting Internet and privacy 1 The explosion of communications and content-sharing have threatened contents businesses Digital piracy has affected strongly businesses… … and also, Internet paradigm of free information Industry measures to protect copyright against piracy has not worked DRM CSS Government initiatives did not have the support of society
    • Raising digital copyrights
    • Establishing digital levies
    • Hadopi laws
    E-DRM FairPlay Orion Open MG Windows DRM Source: EMI Group Annual Report 2007 Source: P2P seminar 2006, CacheLogic. For 2007, data for Germany from http://www.ipoque.com/ News aggregators Percentage of world Internet traffic Billion USD music industry retail sales -60 % "DRM is dead, isn't it?" Jonathan Lamy, Chief spokesperson. Recording Industry Ass. of America (RIAA) Jul 21, 2009
  • Free… 2 Boosting Internet and privacy 3 Boosting Internet and privacy 1 Generators of contents and media are looking for their new business models “ The traditional newspaper business model has to change. Accordingly we intend to charge for all our news websites” Conference call after News Corp released its full-year results. Rupert Murdoch. August, 2009 “ Google is developing a micropayment scheme to allow users to buy digital content through its Checkout online payment system” Information Week. September, 2009. Advertising New business model Subscriptions Micro-payments ... ? There is an urgent need that generators of contents find its sustainable new business model Source: PWC, 2009 * Origin of revenues of first 100 webs 2.0 in ranking of Alexa. Percentages of models are not mutually exclusive. www.multiplica.com. September 2009. News registry Billion USD digital book, music & video markets +179 % 7 % * 86 % * 26 % *
  • Internet development can thread the security and privacy of users As connectivity increases, more and more personal data stand in internet . . . . Data extracted from devices and applications that use individuals Micro approach Macro approach
    • Collective patterns to create new services or more refined economic models
    • Individual’s preferences and activities to offer customized services
    Recommendation Engines Optimize car traffic flows ... Healthcare systems ... This data can be monetized Data generated by individuals themselves New business model for contents 2 3 New business model for contents 1
  • Real challenges must be overcome to develop potential of internet, ensuring comfort of consumers New business model for contents 2 3 New business model for contents 1 Strengthen consumers’ trust in handling their personal data 1 I share it for all on internet I don’t want companies to use it PARADOX OF CONSUMERS' INFORMATION HOW ESTABLISH SUSTAINABLE CONSUMERS’ TRUST Adoption codes of conduct + certification New entity as trustworthy intermediary ? or Accord customers more control over their personal data 2 ? MANY CONSUMERS FELT BLIND-SIDED BY HOW PERSONAL DATA IS USED Recommendations to friends without user's knowledge HOW AVOID INCIDENTS IN SHARING WITH OTHERS Explicit opt-in or opt-out choices on how their personal data is shared International policy alignment regarding data privacy & processing 3 ? HOW AVOID INCIDENTS FOR INTERNATIONAL COMPANIES Establishment of agreements DIFFERENCES BY COUNTRIES ? If a user moves to other country? blog Data privacy legislation
  • There is not a magical recipe for convergence CROSS-INDUSTRIES AGENDA INTERNET AND PRIVACY BUSINESS MODEL FOR CONTENTS SMART REGULATION INTERNET AGENTS CONTENTS - MEDIA IT TELECOM INTERNET AGENTS CONTENTS- MEDIA IT TELECOM Monetize intellectual property stimulating to create contents 1 Foster investment in intelligent infrastructures 2 Render personal data with privacy concerns 3 CONVERGENCE
  • Conclusions
    • Major platforms for services, taking advantage of their networks and direct contact to customers
    • New investments and innovation in services and networks, to cope with convergence
    CROSS-INDUSTRIES AGENDA Role of operators
    • Network development makes possible the convergence of products and services today
    Convergence today
    • Smart regulation
      • Clear rules and for all
    • Business model for contents
    • Internet and privacy
    Questions beyond technology INTERNET AGENTS CONTENTS - MEDIA IT TELECOM
  •