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Paul Kenefick, Vice President at Alcatel-Lucent in the US, says that all available analysis projects massive growth in broadband services, particularly in mobile broadband, but that users will continually be seeking more as third party content and applications also booms. The communications industry is moving fundamentally from a service provider-centric model to a user-centric model. The US needs coherent broadband policymaking that will drive sustainable private sector activity but analyses need to look beyond simple penetration levels into other factors. International comparisons are also relevant.