Evolution of the Mobile Phone IIC Conference 2008 Hong Kong, November 3 Dan Wong

The Mobile Phone Industry has Changed Forever

Nokia targets with Ovi Internet Services Create incremental sales and profits Drive device ASP and market share Enhanced experience Ease of use Higher retention Renewal of Nokia to being an Internet company

Create incremental sales and profits

Drive device ASP and market share

Enhanced experience

Ease of use

Higher retention

Renewal of Nokia to being an Internet company

Nokia’s commitment to the S&S business © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Change organization structure Acquire service and software companies Launch Ovi as Nokia service platform Company Confidential © 2008 Nokia Markets Group Executive Board Corporate Development Office Corporate Functions Services & Software Devices

Services Ecosystem Nokia Services 3 rd Party Services Operator Services

Nokia as a Preferred Partner in S&S Nokia alone cannot bring all these services to the market. We need close partners in order to succeed. Ovi is not a closed system. It is: Open to consumer choice. Open to device choice. Our aim is to bring new types of services to the market – by allowing partners to innovate on top of our devices and platforms. Nokia has unique assets and resources: Device base Embedded, enabling technologies (GPS, Maps, phone book, camera, 3G, etc) Consumer understanding and retail touch points Marketing Brand

Nokia alone cannot bring all these services to the market. We need close partners in order to succeed.

Ovi is not a closed system. It is:

Open to consumer choice.

Open to device choice.

Our aim is to bring new types of services to the market – by allowing partners to innovate on top of our devices and platforms.

Nokia has unique assets and resources:

Device base

Embedded, enabling technologies (GPS, Maps, phone book, camera, 3G, etc)

Consumer understanding and retail touch points

Marketing

Brand

Thank You!