Aimsocialnetworking 21stseptember2010

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social network overview

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  • Facebook - 1.58m active users per month Boards.ie - 1.79m unique visitors per month (Nov 2009 – Boards Blob) YouTube - 1.3m unique visitors per month Blogging (Blogspot & Wordpress) - 570,000 u/v p/m Bebo - 330,000 unique visitors per month Twitter - 180,000 users in Ireland
  • Facebook - 1.58m active users per month Boards.ie - 1.79m unique visitors per month (Nov 2009 – Boards Blob) YouTube - 1.3m unique visitors per month Blogging (Blogspot & Wordpress) - 570,000 u/v p/m Bebo - 330,000 unique visitors per month Twitter - 180,000 users in Ireland
  • Aimsocialnetworking 21stseptember2010

    1. 1. THE BUSINESS OPPORTUNITY PRESENTED BY SOCIAL NETWORKS Brendan Hughes Internet Commerce Advisor BRENDANHUGHES.IE AIM Ireland, 22 nd September 2010
    2. 2. SOCIAL NETWORKING IN IRELAND http://t1.gstatic.com/images?q=tbn:ANd9GcSM6U4k0pprlvniBKZewzh0tO21HrX1cO3mMBTSxtNNjKgt51g&t=1&usg=__WLfKiZ7lMMKsJFHxfEHLji6CE4w= BRENDANHUGHES.IE 61% 10% 6% 45% Blogs 11% 25% 8% Source: Google AdPlanner, September 2010
    3. 3. 10 BUSINESS OPPORTUNITIES BRENDANHUGHES.IE
    4. 4. #1 PRESENT A MORE HUMAN FACE BRENDANHUGHES.IE
    5. 5. #1 PRESENT A MORE HUMAN FACE BRENDANHUGHES.IE
    6. 6. #1 PRESENT A MORE HUMAN FACE BRENDANHUGHES.IE
    7. 7. #2 INCREASE FINDABILITY BRENDANHUGHES.IE
    8. 8. #2 INCREASE FINDABILITY BRENDANHUGHES.IE
    9. 9. #2 INCREASE FINDABILITY BRENDANHUGHES.IE
    10. 10. #3 ESTABLISH EXPERTISE BRENDANHUGHES.IE
    11. 11. #3 ESTABLISH EXPERTISE BRENDANHUGHES.IE
    12. 12. #3 ESTABLISH EXPERTISE BRENDANHUGHES.IE
    13. 13. #3 CUSTOMER SERVICE BRENDANHUGHES.IE
    14. 14. #4 CUSTOMER SERVICE BRENDANHUGHES.IE
    15. 15. #4 CUSTOMER SERVICE BRENDANHUGHES.IE
    16. 16. #5 REPUTATION MANAGEMENT BRENDANHUGHES.IE
    17. 17. #5 REPUTATION MANAGEMENT BRENDANHUGHES.IE
    18. 18. #5 REPUTATION MANAGEMENT BRENDANHUGHES.IE http://www.youtube.com/watch?v=AH5R56jILag
    19. 19. #6 SOCIAL REFERRAL BRENDANHUGHES.IE
    20. 20. #6 SOCIAL REFERRAL BRENDANHUGHES.IE
    21. 21. #6 SOCIAL REFERRAL BRENDANHUGHES.IE
    22. 22. #7 BUILD LOYAL COMMUNITIES BRENDANHUGHES.IE
    23. 23. #7 BUILD LOYAL COMMUNITIES BRENDANHUGHES.IE
    24. 24. #7 BUILD LOYAL COMMUNITIES BRENDANHUGHES.IE
    25. 25. #8 GENERATE SALES LEADS BRENDANHUGHES.IE
    26. 26. #8 GENERATE SALES LEADS BRENDANHUGHES.IE
    27. 27. #8 GENERATE SALES LEADS BRENDANHUGHES.IE
    28. 28. #9 SUPPORT THE SALES FUNNEL BRENDANHUGHES.IE
    29. 29. #9 SUPPORT THE SALES FUNNEL BRENDANHUGHES.IE
    30. 30. #9 SUPPORT THE SALES FUNNEL BRENDANHUGHES.IE
    31. 31. #10 C0-CREATE BRENDANHUGHES.IE
    32. 32. #10 C0-CREATE BRENDANHUGHES.IE
    33. 33. #10 C0-CREATE BRENDANHUGHES.IE
    34. 34. SOCIAL NETWORKING IN CONTEXT <ul><li>Sales - Customer Service - Marketing - PR </li></ul>http://t1.gstatic.com/images?q=tbn:ANd9GcSM6U4k0pprlvniBKZewzh0tO21HrX1cO3mMBTSxtNNjKgt51g&t=1&usg=__WLfKiZ7lMMKsJFHxfEHLji6CE4w= BRENDANHUGHES.IE e-Commerce / e-Business EDUCATE -> DECIDE -> ACT -> REVIEW SEO PPC ANALYTICS BANNER ADVERTISING FUNNEL OPTIMISATION CONSUMER BEHAVIOURS EMAIL USABILITY MULTI-VARIANT TESTING DESIGN DEVELOPMENT PAYMENT SYSTEMS MULTI- CHANNEL SUPPLY CHAIIN DISTRIBUTION PROCESS ENGINEERING PRODUCT DEVELOPMENT METRICS PERFORMANCE MANAGEMENT AVAILABILITY CPA SYSTEMS INTEGRATION SOCIAL MEDIA
    35. 35. DISCUSSION Brendan Hughes Internet Commerce Advisor WEB: www.brendanhughes.ie EMAIL: [email_address] TWITTER: @brendanhughes BRENDANHUGHES.IE

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