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Architects and architecture play a critical role in creating an inviting and safe atmosphere for the end user, but they are not clairvoyant about client culture. Organizations are best served and more likely to achieve their desired outcome by spending time educating designers about their organizational culture, vision and what will spell success when the project is completed.
The more information about the organization concerning outcomes and results that can be conveyed before the design phase even commences, the more likely the desired outcome will be achieved.
It was my privilege to present some of these ideas at the Texas Society of Architects in Austin.