Using Social Media Techniques to Improve Customer Conversion

2,662 views
2,599 views

Published on

In this presentation I discuss techniques for using social media to improve your on-line customer conversion. I first discuss the customer conversion process and how it applies to the travel purchase life cycle and then apply some real-life examples of how to improve customer conversion by using social media including blogs, flickr, youtube, and twitter.

Published in: Self Improvement, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,662
On SlideShare
0
From Embeds
0
Number of Embeds
191
Actions
Shares
0
Downloads
56
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Using Social Media Techniques to Improve Customer Conversion

  1. 1. Converting the Masses Converting customers using social media strategies. Stephen Joyce, CEO Rezgo.com (A Division of Sentias Software Corp.)
  2. 2. Social Media Fallacies
  3. 3. 1. Social Media is a FAD
  4. 4. FALSE
  5. 5. 113 million blogs... & over 250 million pieces of tagged social media.
  6. 6. 300 Million Users on Facebook & 50% log in EVERY DAY
  7. 7. 2. Social Media is FREE
  8. 8. FALSE
  9. 9. “   ” Charlene Li, Forrester Research
  10. 10. 3. Social Media is FAST
  11. 11. FALSE
  12. 12. Social media is about creating relationships that can take months or even years to develop.
  13. 13. 4. FACEBOOK Social Media is
  14. 14. FALSE
  15. 15. Social media is not about any ONE tool or site, it is about the philosophy behind the use of the tool & your goals for using it.
  16. 16. Source: Roots of Fear http://www.newsweek.com/id/78178
  17. 17. Customer Conversion Strategies
  18. 18. Awareness Consideration Action
  19. 19. Traffic Content Call to Action
  20. 20. Dream Plan Go
  21. 21. What are YOU Doing
  22. 22. 1 Inspire through Storytelling
  23. 23. 2 Share your Expertise
  24. 24. 3 Become the Authority
  25. 25. 4 Let go of your need for Control
  26. 26. 5 Empower Your Customers Let THEM share
  27. 27. 5 Minute Social Media SMACKDOWN
  28. 28. What is Out There? In the Travel Social media Universe
  29. 29. How I found tourabout A practical social media example
  30. 30. Social Marketplace Travelers ask questions & suppliers answer. Suppliers gain social equity by being identified as experts in their market and by sharing their expertise.
  31. 31. Melissa asks A question. Chad Answers it.
  32. 32. And market Chad's Chad gets to products Answers talk about appear on his his company. profile page
  33. 33. Chad creates once and publishes to multiple sites.
  34. 34. Brilliantly Simple Engage with the customer during the dream stage and influence their decision making early.
  35. 35. Thank you
  36. 36. W: www.rezgo.com E: info@rezgo.com P: (604) 983-0083

×