Using Social Media Techniques to Improve Customer Conversion
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Using Social Media Techniques to Improve Customer Conversion

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In this presentation I discuss techniques for using social media to improve your on-line customer conversion. I first discuss the customer conversion process and how it applies to the travel purchase ...

In this presentation I discuss techniques for using social media to improve your on-line customer conversion. I first discuss the customer conversion process and how it applies to the travel purchase life cycle and then apply some real-life examples of how to improve customer conversion by using social media including blogs, flickr, youtube, and twitter.

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http://tourismtechnology.rezgo.com 157
http://www.slideshare.net 11
http://connect.phocuswright.com 5
http://feeds.feedburner.com 4
http://www.stephenjoyce.org 3
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Using Social Media Techniques to Improve Customer Conversion Using Social Media Techniques to Improve Customer Conversion Presentation Transcript

  • Converting the Masses Converting customers using social media strategies. Stephen Joyce, CEO Rezgo.com (A Division of Sentias Software Corp.)
  • Social Media Fallacies
  • 1. Social Media is a FAD
  • FALSE
  • 113 million blogs... & over 250 million pieces of tagged social media.
  • 300 Million Users on Facebook & 50% log in EVERY DAY
  • 2. Social Media is FREE
  • FALSE
  • “   ” Charlene Li, Forrester Research
  • 3. Social Media is FAST
  • FALSE
  • Social media is about creating relationships that can take months or even years to develop.
  • 4. FACEBOOK Social Media is
  • FALSE
  • Social media is not about any ONE tool or site, it is about the philosophy behind the use of the tool & your goals for using it.
  • Source: Roots of Fear http://www.newsweek.com/id/78178
  • Customer Conversion Strategies
  • Awareness Consideration Action
  • Traffic Content Call to Action
  • Dream Plan Go
  • What are YOU Doing
  • 1 Inspire through Storytelling
  • 2 Share your Expertise
  • 3 Become the Authority
  • 4 Let go of your need for Control
  • 5 Empower Your Customers Let THEM share
  • 5 Minute Social Media SMACKDOWN
  • What is Out There? In the Travel Social media Universe
  • How I found tourabout A practical social media example
  • Social Marketplace Travelers ask questions & suppliers answer. Suppliers gain social equity by being identified as experts in their market and by sharing their expertise.
  • Melissa asks A question. Chad Answers it.
  • And market Chad's Chad gets to products Answers talk about appear on his his company. profile page
  • Chad creates once and publishes to multiple sites.
  • Brilliantly Simple Engage with the customer during the dream stage and influence their decision making early.
  • Thank you
  • W: www.rezgo.com E: info@rezgo.com P: (604) 983-0083