Converting the Masses
Converting customers using social
media strategies.
Stephen Joyce, CEO
Rezgo.com
(A Division of Sentias Software Corp.)

Social Media
Fallacies

1. Social Media is a
FAD

FALSE

113 million blogs...
& over 250 million pieces of tagged social media.

300 Million Users
on Facebook & 50% log in EVERY DAY

2. Social Media is
FREE

FALSE

“


”
Charlene Li,
Forrester Research

3. Social Media is
FAST

FALSE

Social media is about
creating relationships that
can take months or even
years to develop.

4. FACEBOOK
Social Media is

FALSE

Social media is not about any
ONE tool or site, it is about the
philosophy behind the use of the
tool & your goals for using it.

Source: Roots of Fear http://www.newsweek.com/id/78178

Customer Conversion
Strategies

Awareness
Consideration
Action

Traffic
Content
Call to Action

Dream
Plan
Go

What are
YOU Doing

1
Inspire through
Storytelling

2
Share your
Expertise

3
Become the
Authority

4
Let go of your need for
Control

5
Empower Your Customers
Let THEM share

5 Minute
Social Media
SMACKDOWN

What is
Out There?
In the Travel Social media Universe

How I found tourabout
A practical social media example

Social Marketplace
Travelers ask questions & suppliers answer.
Suppliers gain social equity by being identified
as experts in their market and by sharing their
expertise.

Melissa asks
A question.
Chad
Answers it.

And market
Chad's Chad gets to
products
Answers talk about
appear on his his company.
profile page

Chad creates
once and
publishes to
multiple
sites.

Brilliantly Simple
Engage with the
customer during the
dream stage and
influence their decision
making early.

Thank you

W: www.rezgo.com
E: info@rezgo.com
P: (604) 983-0083