Stephen Joyce: Once Upon a Blog - Marketing Travel Through Storytelling

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    Stephen Joyce: Once Upon a Blog - Marketing Travel Through Storytelling - Presentation Transcript

    1. ONCE UPON A BLOG Marketing travel by telling stories Stephen Joyce CEO Sentias Software Corp. Publisher of Tips from the T-List
    2. Aggregator Blawg Blogaholic Blogdex Blogger Wordpress Blogerati Technorati Blogosphere Blogroll Blogsploitation Blogware Comments Comment Spam Dowdification Flog K-Log Linkblog Permalink Moblog Photoblog Ping RSS Podcast Post Sock Puppets Splog Trackback Tag List Backlinks Vlog XML Feedburner BlogCatalog MyBlogLog
    3. paper Jorn Barger American Blogger Coined the Word “weblog” In the Beginning there was and then Jorn said, let there be WEBLOGS
    4. WHAT IS A BLOG? “ A weblog is kind of a continual tour, with a human guide who you get to know.” Dave Winer High Profile Programmer & Blog Service Promoter
    5. WHAT IS A BLOG? “ Weblogs often are highly focused around a singular subject, an underlying theme or unifying concept.” Cameron Barrett Technology Consultant
    6. WHAT IS A BLOG? “ the 'pirate radio stations' of the Web, are a new, personal, and determinedly non-hostile evolution of the electric community ” Jon Katz Journalist
    7. WHAT IS A BLOG? Paper is a monologue directed at the reader, blogs are a continuous dialogue in which the reader is an active participant.
    8. WHY BLOG ?
    9. BLOGS
    10. GIVE and ye shall RECEIVE
    11. BUT HOW ?
    12. You go to a really cool conference and you write a post about what you thought.
    13. Your blog software sends an alert NEW POST !
    14. The search engines send spiders to crawl your blog * Image source: existonline.com
    15. The content of your post is indexed so it can be searched. * Image source: existonline.com <html xmlns=&quot;http://www.w3.org/1999/xhtml&quot;> <head profile=&quot;http://gmpg.org/xfn/11&quot;> <meta http-equiv=&quot;Content-Type&quot; content=&quot;text/html; charset=UTF-8&quot; /> <meta name=&quot;distribution&quot; content=&quot;global&quot; /> <meta name=&quot;robots&quot; content=&quot;follow, all&quot; /> <meta name=&quot;language&quot; content=&quot;en, sv&quot; />
    16. At the same time, other bloggers, rss readers, and automatic tools are reading your post and linking to it. * Image source: existonline.com
    17. currently tracking 112.8 million blogs and over 250 million pieces of tagged social media. Technorati is ...
    18. THE NUMBER of new blogs that are ABANDONED within a month 80 %
    19. MOST BLOGS Have the lifespan of a FRUIT FLY!
    20. “ Real discoveries come from chaos. ” Chuck Palahniuk (American freelance Journalist, Satirist and Novelist. b.1961)‏
    21. Building the travel blogging community
    22. ... a list of travel related sites. the T-List is
    23. ... a community. the T-List is
    24. ... order from the chaos. the T-List is
    25. ... recognized as the definitive guide to travel industry blogs. the T-List is
    26. ... used as the basis for a book where contributing bloggers have their work published. the T-List is
    27. ... featured at the World's most important travel conferences. the T-List is
    28. ... one year old. the T-List is
    29. NOW WHAT ?
    30. THE DOOR IS OPEN
    31. SHARE YOUR STORIES
    32. By sharing your story, you... establish your expertise
    33. By sharing your story, you... build credibility
    34. By sharing your story, you... demonstrate generosity
    35. By sharing your story, you... engage in conversation
    36. By sharing your story, you... feed Google
    37. WHAT TO DO ?
    38. DISCOVER blogs that you like
    39. READ blogs regularly
    40. COMMENT on interesting posts
    41. CONNECT with bloggers
    42. CONTRIBUTE to existing blogs
    43. BUILD your own blog
    44. INVITE your connections
    45. INVITE feedback
    46. RESPOND to feedback ... always
    47. and always
    48. ALWAYS !
    49. P L A Y N I C E
    50. http://tourismtechnology.rezgo.com http://www.tipsfromthetlist.com

    + Stephen JoyceStephen Joyce, 2 years ago

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