Selling Globally & Delivering Locally - The Research Behind Rezgo.com

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    Selling Globally & Delivering Locally - The Research Behind Rezgo.com - Presentation Transcript

    1. Think Globally... Deliver Locally Opportunities for small tourism businesses in the new economy. Stephen Joyce President & CEO Rezgo.com (A Division of Sentias Software Corp.)
    2. è The tour & activity market è Understanding Suppliers è What suppliers need è Stake your claim è Where does Rezgo fit in è Destination Opportunity
    3. 20% Of tour & activity suppliers have websites. * Internal market research
    4. Of suppliers distribute 5% through resellers. * Internal market research
    5. è Too many suppliers è Few products per supplier è Product has little inventory è No standard systems è Lack of distribution tech. è Lack of scale
    6. vs.
    7. Of supplier capacity is sold 47 % on annual basis. * Internal market research
    8. Average booking value 100 € based on two guests. * Internal market research
    9. Number of listed tour, 64K attraction, and activity companies in North America. * Internal market research
    10. Current share of online 2 % travel market (Leisure and Unmanaged Business) 2009. * PhoCusWright Research
    11. Why so small?
    12. è Lack of Web Knowledge è Lack of booking technologies è Traveler reluctance to book * PhoCusWright Research
    13. The market is NOT small
    14. €18.4 B Estimated value of destination tours & activities in North America. * Internal market research
    15. Improving Local economies
    16. Understanding suppliers?
    17. Anatomy of a Supplier è Single Owner/Operator è Guide/Outdoor Experience è No formal business background è Little or no best practices è Little capital for technology
    18. Suppliers would rather be out doing what they love than sitting behind a desk.
    19. What suppliers say è Products are unique è Accounting is unique. è Relationships are unique. è Businesses are too complex è Don't need more bookings.
    20. What suppliers mean è No product structure è No accounting standards è Sell to whoever they can. è No business intelligence tools è Can't handle more bookings.
    21. When it comes to running their business, many are lost in a forest of their own creation.
    22. What suppliers need
    23. è Standardized product structure. è Consolidate marketing content. è Proper reporting è Access to best business practices. è Access to distribution. è Simplicity not complexity.
    24. Tools & knowledge that enable suppliers to improve their business and provide a better product or service for visitors.
    25. Supplier Opportunity è Sell their services on-line. è Reduce administration costs. è Increase market reach. è Distribute effectively
    26. Stake your claim
    27. You are the Long Tail!
    28. è Regionally specific è Activity specific è Culturally specific è Specialized
    29. Your suppliers are the ingredients of your “ Secret sauce”
    30. Get suppliers engaged
    31. 1. prepared get
    32. è Set up their companies è Proper Licensing è Liability Insurance è Phone, Fax, Email
    33. 2. on-line NOW get
    34. è Set-up a site è Secure their domain è Kick start their brands è Become the expert
    35. 3. your assets organize
    36. è Flickr for photos è Youtube for videos è World 66 / WikiTravel è Wikipedia è Google Knol
    37. 4. their products organize
    38. è Write rich descriptions è Create a schedule è Define rules for pricing è Create promotions
    39. 5. on-line tools use
    40. è Blog è Facebook/Bebo è T-List / TravelBlogCamp è Twitter è Google Maps & Local
    41. What can on-line Bookings offer?
    42. è Secure instant booking è Instant online payment è Real-time availability è Increased distribution è Pay per booking
    43. So where does Rezgo fit in?
    44. The Goal Build a system that gave Mike the Kayak guide the same (if not better) tools then the airlines and hotels.
    45. è Scalable è Easy to use è Standards based è Cost efficient è Play well with others
    46. But how Rezgo Web 2.0?
    47. Supplier Generated Content
    48. Single Source Inventory DMC Retailer DMO XML API RMO 850+ Suppliers
    49. Software as a Service è Rich Media support 850+ èGeolocation è XML API Suppliers è Mobile Check-in è Access to distribution è Channel Management è Reduced costs
    50. Logic Prevails “The needs of the many outweigh the needs of the few... or the one”
    51. The destination opportunity
    52. è Supplier generated content è Supplier managed products è Access to the secret sauce è Focus on marketing è Measurement & Analytics è More relevance for suppliers
    53. Change that impacts everyone
    54. è Suppliers increase revenue è Destinations market better è Agents get access to product è Visitors get more relevant content
    55. Begin
    56. W: www.rezgo.com E: info@rezgo.com P: (604) 983-0083

    + Stephen JoyceStephen Joyce, 5 months ago

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