Listen, Engage, Lead
The Challenge of Building e-Tourism
Technology for Small Business
Stephen Joyce
President & CEO
Rezgo.com
(A Division of Sentias Software Corp.)

State of the Union
20% Destination tour & activity suppliers who
accept bookings through on-line channel.
5% Suppliers who distribute product through
resellers.
* Internal market research

State of the Union
47% Average seasonal capacity of SME tour
operators.
$200 Average booking value based on
two guests.
* Internal market research

State of the Union
47,000 Number of listed tour, attraction, and
activity companies in the U.S.
17,000 Number of listed tour, attraction, and
activity companies in Canada
* Internal market research

State of the Union
$27.6 Billion
Value of non-distributed capacity from
SME operators in U.S. & Canada.
* Internal market research

The Opportunity
There are hundreds of thousands of destination
activity & tour operators who do not sell on-line or
distribute their products electronically. This
inventory is valued in the Billions of dollars.

The Goal
To build a system that would provide small
businesses with the tools to manage their inventory,
bookings, customer data, and distribution with the
same or better sophistication then airlines and
hotels.

The Supplier
Challenge
Small Businesses

 Single Owner/Operator
 No formal business background
 Little or no best practices
 Little or no cash/capital for technology

SME operators would
rather be out on the
mountain than
behind a desk.

The Distribution
Challenge
Small businesses individually hold very little
inventory and are too volatile for a distributor to
create one-on-one relationships. Distributors
need economies of scale.

vs.

Hear
What suppliers say
Their products are unique or too specialized.

 Their accounting is unique.
 Their relationships are unique.
 Their businesses are too complex for a system.
 They don't need any more bookings.

Listen
What suppliers mean
They don't have a standard for structuring products.

 They don't have a standard system for accounting.
 They sell to & through whoever they can.
 They don't have the tools to understand their business.
 They can't handle more bookings.

When it comes to running their business, many
are lost in a forest of their own creation.

Engage
What do suppliers need
They need to standardize their product structure.

 They need to consolidate their marketing content.
 They need tools to tell them how they are doing.
 They need access to distribution.
 They need to best business practices.
 They need simplicity not complexity.

Lead
Helping Suppliers Succeed
Provide tools that are simple to use.

 Provide standards that suppliers can follow.
 Educate suppliers on best practices.
 Make it easy for suppliers to distribute.
 Charge based on performance.

Lead
Helping Suppliers Succeed
… by empowering them with
the knowledge to improve their
business practices and the
tools that simplify their
business processes.

Industry Opportunity
DMOs & CVBs
Destinations need content and products from suppliers to market.

Many RMOs/DMOs need new ways to generate revenue.

DMOs/RMOs are trusted partners.

New technologies provide access to data without high cost.


Industry Opportunity
Travel retailers
Retailers want access to high margin product.

Viator was pioneer, now comes isango!, Expedia, and Travelocity.

Managing destination product is time consuming and labourious.

Retailers need tools that allow for supplier self-management.


Industry Opportunity
Trip Planning & Other sites
These site provide services for free and need to monetize

Aggregating suppliers is not their business.

Destination product is exciting and feeds the planning process.

These sites have traffic but little to no revenue conversion.


Power of the Crowd (SaaS)
Rich Media support

740+ Geolocation
 XML API
Suppliers  Mobile Check-in
 Access to distribution
 Channel Management
 Reduced costs

Change that impacts the
industry
Destinations have access to supplier data for their regions.

Agents/Distributors/Resellers have access to new product.

Suppliers increase revenue & pay on performance.


W: www.rezgo.com
E: info@rezgo.com
P: (604) 983-0083