Networking 101 It’s not what you know… It’s who you know!
The Pre-Event Plan <ul><li>Make Business Cards!!!! </li></ul><ul><li>Overdress for the occasion </li></ul><ul><li>Have the...
The Elevator Speech <ul><li>Three Elements… </li></ul><ul><li>Hook: </li></ul><ul><ul><li>Get their attention!  </li></ul>...
The Big Day <ul><li>Bring mints or gum. </li></ul><ul><li>Arrive on time or a few minutes early to maximize your opportuni...
The Approach <ul><li>Avoid approaching pairs. </li></ul><ul><li>Singles and 3 or more are fair game. </li></ul><ul><li>The...
The Dialogue <ul><li>Ask them about themselves! </li></ul><ul><ul><li>Please tell me about your business? </li></ul></ul><...
The Wrap Up <ul><li>Networking does not stop when the event ends. </li></ul><ul><li>Don’t be in a rush to leave.  </li></u...
Post Event Follow Up <ul><li>Write notes on all business cards you receive. </li></ul><ul><ul><li>Hot, Medium, Cold etc. <...
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Networking 101

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Basic introduction to successful networking at an event. Some very useful information for anyone who would like to know the basics.

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Networking 101

  1. 1. Networking 101 It’s not what you know… It’s who you know!
  2. 2. The Pre-Event Plan <ul><li>Make Business Cards!!!! </li></ul><ul><li>Overdress for the occasion </li></ul><ul><li>Have the right mind set </li></ul><ul><ul><li>How can you help others? </li></ul></ul><ul><li>Set a goal for the event </li></ul><ul><ul><li>Who would you like to meet? </li></ul></ul><ul><ul><li>How many contacts would you like to make? </li></ul></ul><ul><li>Create an elevator speech… </li></ul>
  3. 3. The Elevator Speech <ul><li>Three Elements… </li></ul><ul><li>Hook: </li></ul><ul><ul><li>Get their attention! </li></ul></ul><ul><ul><ul><li>Landscape gardener: I turn the world green. </li></ul></ul></ul><ul><ul><ul><li>Nutritionist: I teach people how to behave in front of food. </li></ul></ul></ul><ul><li>Deliverables: </li></ul><ul><ul><li>What do you specialize in? </li></ul></ul><ul><ul><ul><li>I develop brochures, annual reports and flyers for mid-sized companies. </li></ul></ul></ul><ul><ul><ul><li>I specialize in writing ads for the banking industry. </li></ul></ul></ul><ul><li>Benefits: </li></ul><ul><ul><li>Create a statement covering the Benefits of your Service. </li></ul></ul><ul><ul><ul><li>I help companies stop overpaying on their taxes (accountant). </li></ul></ul></ul><ul><ul><ul><li>I help companies plan for growth (marketing consultant). </li></ul></ul></ul><ul><li>Courtesy of: Venture Magazine:http://www.americanventuremagazine.com/articles/369/ </li></ul>
  4. 4. The Big Day <ul><li>Bring mints or gum. </li></ul><ul><li>Arrive on time or a few minutes early to maximize your opportunity to network. </li></ul><ul><li>Avoid speaking with people you know!!! </li></ul><ul><li>Try and sit at a table where you do not know anyone. </li></ul>
  5. 5. The Approach <ul><li>Avoid approaching pairs. </li></ul><ul><li>Singles and 3 or more are fair game. </li></ul><ul><li>The handshake, firm with eye contact, as you state your first and last name. </li></ul><ul><li>Have an escape strategy. </li></ul>
  6. 6. The Dialogue <ul><li>Ask them about themselves! </li></ul><ul><ul><li>Please tell me about your business? </li></ul></ul><ul><ul><li>How did you get involved in it? </li></ul></ul><ul><ul><li>What challenges are you facing? </li></ul></ul><ul><ul><li>What are you looking for today? </li></ul></ul>
  7. 7. The Wrap Up <ul><li>Networking does not stop when the event ends. </li></ul><ul><li>Don’t be in a rush to leave. </li></ul><ul><li>Make sure you meet your goal! </li></ul><ul><li>Thank the host and the event staff. </li></ul>
  8. 8. Post Event Follow Up <ul><li>Write notes on all business cards you receive. </li></ul><ul><ul><li>Hot, Medium, Cold etc. </li></ul></ul><ul><li>Send thank you emails or hand written cards. </li></ul><ul><li>Set up informational interviews for serious leads. </li></ul>
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