Role of Social TV in Building the Brand

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Presentation by @StephenHenrik and @CasieStewart at the 2nd Social Media Branding Conference in Toronto

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Role of Social TV in Building the Brand

  1. 1. 2ND SOCIAL MEDIA BRANDING CONFERENCE SEPTEMBER 20, 2012 Role of Social TV in Building the BrandStephen HenrikDigital Product DevelopmentCasie StewartDirector of Social Media @CommunityAgency
  2. 2. Contents1. What is Social TV?2. Social TV stats3. Branding & Broadcast4. Branding for advertisers5. The ecosystem
  3. 3. 1. What isSocial TV?
  4. 4. It’s a prime-time, real-time digital water cooler
  5. 5. But it’s still family time!
  6. 6. And it’s still friend time!
  7. 7. It’s second screens…
  8. 8. …that let you be social inreal-time outside of home
  9. 9. You can even be a part ofthe broadcast if you like
  10. 10. 2. Social TV Stats
  11. 11. It’s more about Gen Y
  12. 12. It’s more about tablets
  13. 13. Tablet activity during TV
  14. 14. Activity differs by age
  15. 15. 3. Branding & Broadcast
  16. 16. Social TV = Better TVIt’s about INNOVATION Taking traditional media and mixing it with social media for real-time engagement.
  17. 17. Multi-Platform(Transmedia) Storytelling Smart is The NewMainstream
  18. 18. Real-Time Engagement & Ratings SeeVibes :Appointment Television Canada’s leader in Digital Social TV Ratings
  19. 19. OPPORTUNITY with AutoContent Recognition
  20. 20. Social & Broadcast#samemessage
  21. 21. 4. Branding forAdvertisers
  22. 22. The SocialShopping Network
  23. 23. Social Media, Broadcast &Consumer Products
  24. 24. 5. Theecosystem
  25. 25. Thanks! Questions?Stephen HenrikDigital Product Development@StephenHenrikShenrik@GlobeandMail.comCasie StewartDirector of Social Media @CommunityAgency@CasieStewartCasie@thecommunity.ca

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