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User Experience Talk

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In a recent talk I gave for New Media Manitoba I gave a brief overview of User Experience, how to sell your clients on it, and how to design for experiences rather than requirements. You can watch the …

In a recent talk I gave for New Media Manitoba I gave a brief overview of User Experience, how to sell your clients on it, and how to design for experiences rather than requirements. You can watch the presentation here: http://livestre.am/3YCnz (starts at 21 min mark).


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  • 1. USER EXPERIENCEStephen Hassard Ph.D.
  • 2. RTFM
  • 3. If you want them to RTFM, make a better FM
  • 4. USER EXPERIENCEStephen Hassard Ph.D.
  • 5. OVERVIEW What is User Experience? UX 101 Designing for Experiences Convincing the Client
  • 6. WHAT IS USER EXPERIENCE?
  • 7. UX OLDBEAN
  • 8. UX ≠ UI ?
  • 9. Building Systems Users WANT to Use UX ≠ UI ?
  • 10. UX ≠ UIBuilding Systems Users CAN Use ?
  • 11. UX UI Why What How ?
  • 12. Giving Customers What They Want ?
  • 13. EASY to useFITS expectationsMEETS business goals ?
  • 14. Giving Customers What They Want ?
  • 15. Giving Customers What They Need ?
  • 16. ?
  • 17. Giving Customers What They Want ?
  • 18. Giving Customers What They Want BUTHow Do You Know You’ve Done That? ?
  • 19. WHAT IS USER EXPERIENCE?
  • 20. USER EXPERIENCE 101
  • 21. Giving Customers What They Want Making Sure You Are Giving Customers What They Want ?
  • 22. Giving Customers What They Want Making Sure You Are Giving Customers What They Want ?
  • 23. C:dos C:dosrunrundosrun ?
  • 24. OCCUPYUSABILITYwe are the1% ?
  • 25. THINK Like A USER ?
  • 26. AffordancesPost-Completion Errors Choices Distributed Cognition ?
  • 27. AFFORDANCES MetaphorsSkeuomorphism
  • 28. AFFORDANCES Metaphors
  • 29. AFFORDANCES Metaphors
  • 30. AFFORDANCES MetaphorsThe Best System Is the One You Already Know How to Use
  • 31. MetaphorsAFFORDANCES
  • 32. AFFORDANCES Metaphors
  • 33. SkeuomorphismAFFORDANCES
  • 34. SkeuomorphismAFFORDANCES
  • 35. SkeuomorphismAFFORDANCES
  • 36. POST-COMPLETION ERRORS
  • 37. CHOICES
  • 38. We Hate ChoiceCHOICES
  • 39. DISTRIBUTED COGNITION
  • 40. Giving Customers What They Want Making Sure You Are Giving Customers What They Want ?
  • 41. Evaluation ?
  • 42. How to conduct aHEURISTIC EVALUATION ?
  • 43. 1) Choose your evaluators2) Create tasks3) Review the heuristics4) Conduct the evaluation5) Analyse the results ?
  • 44. 1CHOOSE EVALUATORSNovice Expert ?
  • 45. 1CHOOSE EVALUATORS29%Novice Expert ?
  • 46. 1CHOOSE EVALUATORS29% 90%Novice Expert ?
  • 47. 2 CREATE TASKS? ? What does your app do? Things it needs to do? Things that might be confusing? ?
  • 48. 3REVIEW HEURISTICS ?
  • 49. VISIBILITY OFSYSTEM STATUS
  • 50. “Where Am I?”VISIBILITY OFSYSTEM STATUS
  • 51. “Where Am I?” “Where Can I Go Next?”VISIBILITY OFSYSTEM STATUS
  • 52. Review HeuristicsMATCH BETWEEN SYSTEM & REAL WORLD ?
  • 53. Review HeuristicsUSER CONTROL & FREEDOM ?
  • 54. Review HeuristicsCONSISTENCY &STANDARDS
  • 55. Review HeuristicsERROR PREVENTION ?
  • 56. Review HeuristicsRECOGNITION VS. RECALL ?
  • 57. Review HeuristicsFLEXIBILITY & EASE OF USE BA Start ?
  • 58. Review HeuristicsAESTHETIC & MINIMAL DESIGN ?
  • 59. Review HeuristicsHELP ERROR RECOVERY flysnarmy.com ?
  • 60. Review HeuristicsHELP & DOCUMENTATION ?
  • 61. 4CONDUCT THE EVALUATIONIndividual Group ?
  • 62. 5 ANALYSE THE RESULTSThere is no such things as ‘User Error’ ?
  • 63. Ask The USER ?
  • 64. Card-SortingCognitive Walkthrough A/B Testing Contextual Inquiry ?
  • 65. How to conduct ACOGNITIVE WALKTHROUGH ?
  • 66. 1 CREATE TASKS Overview of App/SiteStructure ‘Skin in the Game’ Provide Goals Troubleshooting Reverse Scavenger Hunt Scavenger Hunt ?
  • 67. 2THINK ALOUDHow many windowsare in your house? ?
  • 68. 3ANALYSE THE RESULTS There is no such things as ‘User Error’ ?
  • 69. USER EXPERIENCE 101
  • 70. HOW TO DESIGN FOR EXPERIENCES
  • 71. ?
  • 72. UX UI Why What How ?
  • 73. UX UI Why What How ?
  • 74. MATCH BETWEEN INTERACTION & EXPERIENCE
  • 75. INFLUENCES ON EXPERIENCE User’s State Context System Properties ?
  • 76. MENTALSTATE
  • 77. CONTEXT Physical Social TemporalInfrastructural
  • 78. SYSTEMPROPERTIES
  • 79. MOMENTARYEMOTIONVSOVERALL EXPERIENCE
  • 80. DESIGNINGFOR SECURITY
  • 81. ETHICS OF MANICURED EXPERIENCES
  • 82. HOW TO DESIGN FOR EXPERIENCES
  • 83. HOW TO CONVINCE THE CLIENT
  • 84. 3 of 12 reasons projects fail solved through UX
  • 85. I just want something to get me around town.
  • 86. Reasons Projects FailPOORLY DEFINED REQUIREMENTS
  • 87. Reasons Projects FailPOOR COMMUNICATION
  • 88. Reasons Projects Fail STAKEHOLDER POLITICSa duck designed by committee
  • 89. REASONS PROJECTS FAIL Poorly Defined Requirements Poor Communication Stakeholder Politics ?
  • 90. ROI $ UX $$ ?
  • 91. ROI $$$$$ $ UX $$$$$ $$$$$ $$$$$ ?
  • 92. ROI $ UX Dev Costs Time to Market ?
  • 93. ROI ?
  • 94. HOW TO CONVINCE THE CLIENT
  • 95. OVERVIEW What is User Experience? UX 101 Designing for Experiences Convincing the Client
  • 96. Stephen Hassard Ph.D. Stephen.Hassard@gmail.com THANK YOU