Mii Inc 050210 3

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Start to take control of your personal brand.

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Mii Inc 050210 3

  1. 1. mii-inc taking control of the brand called me
  2. 2. A brief introduction... <ul><li>Economist/ Marketer </li></ul><ul><li>Entrepreneur </li></ul><ul><li>Husband and Father of 4 </li></ul><ul><li>On a new (ad)Venture </li></ul>
  3. 3. A little bit about us <ul><li>Brands create cultures, enable conversations, inform, sometimes entertain but more importantly, generate value. </li></ul><ul><li>Our team works with you to get to the heart of your brand, its stories and how to tell them across channels. </li></ul><ul><li>We are a marketing and creative agency in the truest sense; researchers, planners, programmers, strategists, Designers, writers and trend trackers. </li></ul><ul><li>We understand quickly, create fast and measure swiftly to ensure your brand hits the zeitgeist and stays there. </li></ul>
  4. 4. Some of our Clients...
  5. 5. The next 40-50 minutes <ul><li>It’s a changing world...for all of us </li></ul><ul><li>The relevancy and value of your personal brand </li></ul><ul><li>Some simple steps to help take control and manage your </li></ul><ul><li>brand reputation </li></ul>
  6. 6. It’s a changing world... <ul><li>http://www.glumbert.com/media/shift </li></ul><ul><li>http://www.youtube.com/watch?v=6ILQrUrEWe8 </li></ul>
  7. 7. <ul><li>Branding used to be for products, businesses and celebrities. </li></ul>the concept of the Brand
  8. 8. <ul><li>Branding used to be for products, businesses and celebrities. </li></ul><ul><li>Now it’s something we all have to be aware of... Personally </li></ul><ul><li>knowing how to manage your brand is only going to have an increasingly significant role in developing your brand value in the marketplace. </li></ul><ul><li>It’s time to take control! </li></ul>the concept of the Brand
  9. 9. What is a brand? There is much more to branding than just a logo. A brand is a set of ideas images and associations that people carry around in their heads about companies, products, organisations and people. It is an expression of who you are and what you do. “ A brand is what someone says about you when you are not in the room” Jeff Bezos Amazon “ A brand is the space you occupy in somebody else's mind” Anita Roddick
  10. 10. Magic Family Entertainment
  11. 11. Magic Family Entertainment
  12. 12. Sporty Attitude Winning
  13. 13. Sporty Attitude Winning
  14. 14. Freedom Human Rights
  15. 15. Freedom Human Rights
  16. 16. Entrepreneurial Adventure Charming
  17. 17. Entrepreneurial Adventure Charming
  18. 18. Sporty Leader Thug No loyalty
  19. 19. Sporty Leader Thug No loyalty
  20. 20. Personal Branding? Process of taking control is no different to that undertaken with any product/service/organisation
  21. 21. Personal Branding?
  22. 22. Personal Branding? Your Personal Brand
  23. 23. <ul><li>When it is important? </li></ul><ul><li>When looking for a new job </li></ul><ul><li>When developing your own business network </li></ul><ul><li>When developing/pitching for new business </li></ul><ul><li>When negotiating your new contract </li></ul>
  24. 24. mii-inc
  25. 25. mii-inc Pulls together the notion of Andy Worhol’s 15 Minutes of Fame and Tom Wolffe’s 1970’s notion of a Narcissistic “Me Generation” Links the marketing sensibility of post war America to the late 90’s explosion of reality television…all bound together with the internet’s ability to offer everyone the ability to self brand Dale Carnegie’s huge depression-era best seller “How to Win Friends and Influence People identified “people handling skills as more important, more valuable than any actual professional ability. Read it today and it still translates really well …it’s title could almost be “How to Network and PR Yourself”
  26. 26. mii-inc To be in business today, our most important job is to be Head Marketer for the brand called YOU. Tom Peters, 1997
  27. 27. Benefits of a strong and consistent personal brand Stand out for the crowd Communicating a clear message Greater understanding of who you are and what you do Inspire (potential) employers, (potential) partners and (potential) clients Trust in your ability to deliver Greater value in the marketplace
  28. 28. So, how do we start to take a bit of control of mii-inc ? <ul><li>What happens if your existing employer/ potentially new employer chose to </li></ul><ul><li>try to understand a bit more about you? </li></ul><ul><li>What might they find online? </li></ul><ul><li>Do a quick online ID CALCULATOR to find out whether you are Digitally </li></ul><ul><li>Dissed/ Disguised/ Disastrous/ Dabbling/ Distinct </li></ul><ul><li>www.onlineidcalculator.com/index.php </li></ul>
  29. 29. So, how do we start to take a bit of control of mii-inc ?
  30. 30. So, how do we start to take a bit of control of mii-inc ? <ul><li>A few simple steps to help you move towards being Digitally </li></ul><ul><li>Distinct… </li></ul><ul><li>Grab yourself a Google Profile </li></ul><ul><li>Grab your own domain name </li></ul><ul><li>Get signed up on Linkedin </li></ul><ul><li>Maximise your visibility on Linkedin </li></ul>
  31. 31. So, how do we start to take a bit of control of mii-inc ? Over 43 million members in over 200 countries in over 150 industries A new member joins approximately every second Average age of a Linkedin user is 41 Execs from every Fortune 500 company … so although it’s social networking, it’s for ME!
  32. 32. <ul><li>Getting Started </li></ul><ul><li>Complete as much of your profile as possible </li></ul>
  33. 33. <ul><li>Getting Started </li></ul><ul><li>Complete as much of your profile as </li></ul><ul><li>possible </li></ul><ul><li>Grab your Custom URL </li></ul><ul><li>Headline </li></ul><ul><li>Summary </li></ul><ul><li>Experience </li></ul><ul><li>Key Words </li></ul><ul><li>Applications </li></ul><ul><li>Websites </li></ul><ul><li>Recommendations </li></ul>
  34. 34. <ul><li>Getting Started </li></ul><ul><li>Complete as much of your profile as possible </li></ul><ul><li>Grab your Custom URL </li></ul>
  35. 35. <ul><li>Getting Started </li></ul><ul><li>Complete as much of your profile as possible </li></ul><ul><li>Grab your Custom URL </li></ul>
  36. 36. <ul><li>Getting Started </li></ul><ul><li>Complete as much of your profile as </li></ul><ul><li>possible </li></ul><ul><li>Grab your Custom URL </li></ul><ul><li>Headline </li></ul>
  37. 38. <ul><li>Getting Started </li></ul><ul><li>Complete as much of your profile as possible </li></ul><ul><li>Grab your Custom URL </li></ul><ul><li>Headline </li></ul><ul><li>Summary </li></ul>
  38. 40. <ul><li>Getting Started </li></ul><ul><li>Complete as much of your profile as possible </li></ul><ul><li>Grab your Custom URL </li></ul><ul><li>Headline </li></ul><ul><li>Summary </li></ul><ul><li>Experience </li></ul>
  39. 42. <ul><li>Getting Started </li></ul><ul><li>Complete as much of your profile as </li></ul><ul><li>possible </li></ul><ul><li>Grab your Custom URL </li></ul><ul><li>Headline </li></ul><ul><li>Summary </li></ul><ul><li>Experience </li></ul><ul><li>Key Words </li></ul>
  40. 43. <ul><li>Getting Started </li></ul><ul><li>Complete as much of your profile as possible </li></ul><ul><li>Grab your Custom URL </li></ul><ul><li>Headline </li></ul><ul><li>Summary </li></ul><ul><li>Experience </li></ul><ul><li>Key Words </li></ul><ul><li>Applications </li></ul>
  41. 45. <ul><li>Getting Started </li></ul><ul><li>Complete as much of your profile as possible </li></ul><ul><li>Grab your Custom URL </li></ul><ul><li>Headline </li></ul><ul><li>Summary </li></ul><ul><li>Experience </li></ul><ul><li>Key Words </li></ul><ul><li>Applications </li></ul><ul><li>Web Sites </li></ul>
  42. 47. <ul><li>Getting Started </li></ul><ul><li>Complete as much of your profile as </li></ul><ul><li>possible </li></ul><ul><li>Grab your Custom URL </li></ul><ul><li>Headline </li></ul><ul><li>Summary </li></ul><ul><li>Experience </li></ul><ul><li>Key Words </li></ul><ul><li>Applications </li></ul><ul><li>Websites </li></ul><ul><li>Recommendations </li></ul>
  43. 49. <ul><li>Start Developing your Network </li></ul><ul><li>Import your contacts </li></ul>
  44. 51. <ul><li>Start Developing your Network </li></ul><ul><li>Import your contacts </li></ul><ul><li>Be open and available </li></ul>
  45. 53. <ul><li>Start Developing your Network </li></ul><ul><li>Import your contacts </li></ul><ul><li>Be open and available </li></ul><ul><li>Leave your email address </li></ul>
  46. 54. Start Developing your Network
  47. 55. <ul><li>Start Developing your Network </li></ul><ul><li>Import your contacts </li></ul><ul><li>Be open and available </li></ul><ul><li>Leave on your email address </li></ul><ul><li>Promote your URL </li></ul>
  48. 56. <ul><li>Start Developing your Network </li></ul><ul><li>Import your contacts </li></ul><ul><li>Be open and available </li></ul><ul><li>Leave on your email address </li></ul><ul><li>Promote your URL </li></ul><ul><li>Update your status regularly </li></ul>
  49. 58. <ul><li>Position yourself as a Leader </li></ul><ul><li>Join/ Start a Group </li></ul>
  50. 60. <ul><li>Position yourself as a Leader </li></ul><ul><li>Join/ Start a Group </li></ul><ul><li>Start an Event </li></ul>
  51. 61. <ul><li>Position yourself as a Leader </li></ul><ul><li>Join/ Start a Group </li></ul><ul><li>Start an Event </li></ul><ul><li>Ask and answer Questions </li></ul>
  52. 62. <ul><li>Position yourself as a Leader </li></ul><ul><li>Join/ Start a Group </li></ul><ul><li>Start an Event </li></ul><ul><li>Ask and answer Questions </li></ul><ul><li>Create a Poll </li></ul>
  53. 63. <ul><li>Be on top of it </li></ul><ul><li>Be on regular and often </li></ul>
  54. 64. <ul><li>Be on top of it </li></ul><ul><li>Be on regular and often </li></ul><ul><li>Check the “Who’s Viewed my Profile” </li></ul>
  55. 65. <ul><li>Be on top of it </li></ul><ul><li>Be on regular and often </li></ul><ul><li>Check the “Who’s Viewed my Profile” </li></ul>
  56. 69. <ul><li>Be on top of it </li></ul><ul><li>Be on regular and often </li></ul><ul><li>Check the “Who’s Viewed my Profile” </li></ul><ul><li>Mine the “People you Might Know” section regularly </li></ul><ul><li>Check out/Mine the Connections of your Connections </li></ul>
  57. 71. <ul><li>Be on top of it </li></ul><ul><li>Be on regular and often </li></ul><ul><li>Check the “Who’s Viewed my Profile” </li></ul><ul><li>Mine the “People you Might Know section regularly </li></ul><ul><li>Check out/Mine the Connections of your Connections </li></ul><ul><li>Check people/companies before meetings/ interviews </li></ul><ul><li>Check people/companies pre and post conference </li></ul>
  58. 73. <ul><li>Be on top of it </li></ul><ul><li>Be on regular and often </li></ul><ul><li>Check the “Who’s Viewed my Profile” </li></ul><ul><li>Mine the “People you Might Know section regularly </li></ul><ul><li>Check out/Mine the Connections of your Connections </li></ul><ul><li>Check people our before meetings/ interviews </li></ul><ul><li>Check people out pre and post conference </li></ul><ul><li>Connect with current and former colleagues </li></ul>
  59. 75. <ul><li>mii-inc </li></ul><ul><ul><li>Phase 1 Agree Direction and Get Up and Running </li></ul></ul><ul><ul><ul><li>Consultation </li></ul></ul></ul><ul><ul><ul><li>Agree career/business development targets </li></ul></ul></ul><ul><ul><ul><li>Agree level of input and exposure desired </li></ul></ul></ul><ul><ul><ul><li>Evaluate current online/offline presence </li></ul></ul></ul><ul><ul><ul><li>Create/edit profiles on Google/Linkedin and outline strategy for future </li></ul></ul></ul><ul><ul><li>Phase 2 Ongoing Management and Support </li></ul></ul><ul><ul><ul><li>Monthly/ Quarterly review </li></ul></ul></ul><ul><ul><ul><li>Management/Coaching/Guidance to include (but not be limited by) </li></ul></ul></ul><ul><ul><ul><ul><li>Online and offline PR </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Media training </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Speech writing </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Styling </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Copywriting </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Management of updates </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Management of connections and creation of meeting opportunities </li></ul></ul></ul></ul>
  60. 76. <ul><li>The value of personal Branding and Communication </li></ul><ul><li>may not have been too important personally in the </li></ul><ul><li>not too distant past, but in the new world, it is </li></ul><ul><li>only going to have an increasingly significant part </li></ul><ul><li>to play in personal development and your value in </li></ul><ul><li>the marketplace. </li></ul><ul><li>Start to Take control. </li></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> Stephen Halpin </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> 07966 148 227 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> [email_address] </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> February 2010 </li></ul></ul></ul></ul></ul>

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