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Mobile World Congress 2012



Sharing the major emerging themes with debrief presentation from Mobile World Congress 2012. Feel free to reach out for more detailed information.

Sharing the major emerging themes with debrief presentation from Mobile World Congress 2012. Feel free to reach out for more detailed information.



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Mobile World Congress 2012 Mobile World Congress 2012 Presentation Transcript

  • Stephen Gay Twitter: stephengayTuesday, March 27, 2012
  • Agenda • About MWC 2012 • Major Themes • Mobile Money • ResourcesTuesday, March 27, 2012
  • About • GSMA Mobile World Congress • 67,000 attendees from 205 countries (up +15,000) • Held Feb 27th - March 1st in Barcelona, Spain • 1,500 companies displaying cutting-edge products and technology • Keynotes, Workshops, 7 Halls + App PlanetTuesday, March 27, 2012
  • Tuesday, March 27, 2012
  • The Connected Economy • We are ALL building “The Connected Economy” • Mobile Industry Set to Grow from US$1.5 Trillion in 2011 to US$1.9 Trillion in 2015. • Predicts significant growth in mobile industry employment; today, more than 8 million people around the world are employed by companies in the mobile ecosystem, and by the end of 2015, mobile industry jobs will grow to approximately 10 million.Tuesday, March 27, 2012
  • Tuesday, March 27, 2012
  • It’s a Mobile World... • 3 feet - Is the max distance between a person and their phone • 25% - Of people use their phone in the bathroom • 66% - Of people sleep next to their mobile phone • 40 - Is the average number of times per day a person uses their phone • 125 - Is the number of years worth of games played on mobile phones every dayTuesday, March 27, 2012
  • Tuesday, March 27, 2012
  • Tuesday, March 27, 2012
  • Major Themes • Cloud ecosystem mandatory • Build partnerships for success • Enterprise app development • Social engagement drives mobile traction • Android everywhereTuesday, March 27, 2012
  • Cloud Ecosystem Mandatory • All the global mobile trends indicate that a cloud ecosystem leverage mobile is mandatory • 87% of the world’s population have mobile phones • Over 300,000 have been developed in the last 3 years • 10.9 billion downloaded • When is mobile used: 98% at home, 89% on the go, 79%^ while shopping, 74% at work, 64% on public transit • http://t.co/sFppCO9uTuesday, March 27, 2012
  • Build Partnerships for Success • Everyone is BUILDING partnerships to succeed (especially in a global market.) • Realize as a business you can’t do it alone. • PayPal is an excellent example of great partnerships.Tuesday, March 27, 2012
  • Enterprise App Development Business Model • Android has passed 4.5 billion downloads Apple is approaching 25 billion downloads • Average cost to develop, $30,000 Consumer 3 billion Enterprise 28 billion • Average selling price, 2.13 per seat • Revenue split 70/30 • IDEA "Looking for opportunities in business vertical with a mobility workforce." • Break even Number to $20,120 • Kenneth Plunk, CEO (developerprogram.com) • 30% profit number $26,158 A turn-key solution to help create a developer networkTuesday, March 27, 2012
  • Social Engagement drives Mobile • Marketing and pushing a mobile product via an app store won’t create great mobile (or product) traction. Great mobile traction by leveraging • social engagement • social networking • network effect drives Emily White from Facebook "there is no more social device than mobile phone"Tuesday, March 27, 2012
  • Android Everywhere • SO MANY Android Devices: HTC One Series, Sony Tablet P, ASUS Transformer Pad Infinity Series, Sony EPERIA U, Samsung Galaxy Beam, Galaxy Note 10. • 850,000 activations per day, and some • 300 million devices have been activated in total — a doubling in the last six months. • http://www.android.com/events/mwc/2012/ • Next version of Android will be called Jelly Bean #MWC: Android is getting so large that devs might start producing apps for Android first rather than iOS.Tuesday, March 27, 2012
  • Everywhere • The future, most easily, belongs to “ultra connected people” who can embrace the future of technology, but the majority of people do not fall into that category • “If Google gets it right, there will be an Android in every pocket.” • “Many of our partners are working on phones in the $100-$150 range,” he said. “The ultimate goal is a $70 device.” He noted that when a phone is sold in the channel at that price, the price down to consumers would be between $20 and $30.”Tuesday, March 27, 2012
  • Everywhere • Shazam has unveiled an integration with Android Beam technology The NFC-based technology, means that users can share music, offers and television tags to one another by simply holding their devices back-to-back. • Recon Instruments passionately leads the innovation of customized solutions for direct- to-eye communications. • Samsung Galaxy Note 10. Samsung had artists drawing pictures of people using the S Pen on the Galaxy Note.Tuesday, March 27, 2012
  • Mobile Money • It’s a BIG battle field • Going global & partnerships win • A small % is hugeTuesday, March 27, 2012
  • • At a glance: “ PAYPAL MOBILE PAYMENTS VOLUME GREW BY 5X FROM 2010 TO 2011” • Volume: PayPal reached $4B in global mobile payments volume in 2011 – 5x prior year • Customers: 17 million regularly using PayPal via mobile devices (17%+ of PayPal base) • Mobile Holidays: 552% YOY increase in Cyber Monday mobile volumeTuesday, March 27, 2012
  • • BOKU partners with mobile network operators to enable people across the globe to pay for the things they love using the one device they’re never without. • Boku was founded in 2009, and the San Francisco- based startup’s technology lets users pay online using their mobile number, and saves them having to enter long credit numbers each time they want to buy something on the Web.Tuesday, March 27, 2012
  • • The Isis™ Mobile Wallet holds virtual versions of most things your existing wallet does- this includes your credit and debit cards. • ISIS Ready phones coming to AT&T, T-Mobile and Verizon (the founders of ISIS) • Joint venture with Visa, Mastercard, Discover and American Express • Partnerships with Capital One, Chase (issuers) Ryan Hughes CMO Isis "The mobile wallet is revolutionary not because it will shift how we pay but because it will transform the way we shop"”Tuesday, March 27, 2012
  • • 57 million daily active users and 85-100 million monthly active users • Hundreds of millions of users, including prepaid mobile customers in emerging markets who lack credit cards, will be able to make in-app purchases using mobile operator billing. • Facebook is working on operator billing deals with AT&T, Deutsche Telekom, Orange, Telefónica, T-Mobile USA,Verizon,Vodafone, KDDI, SOFTBANK MOBILE Corp, and they must be excited. • http://techcrunch.com/2012/02/27/facebook- mobile-operator-billing/Tuesday, March 27, 2012
  • • Visa announced over-the-air provisioning service for smartphones for use with Visa’s payWave mobile payments system • Partnership with Vodafone • Underlying infrastructure that can make NFC- based mobile payments a reality • NFC is the backbone of several mobile payments initiatives, including the carrier-led Isis, as well as Google Wallet.Tuesday, March 27, 2012
  • • “iZettle, the Swedish mobile payments startup that basically competes with Square” • 5,000 card reader devices available in each country • Card reader is a “chip and signature” device • Zettle charges sellers 2.75% on a sale plus €0.16. Funds get transferred to bank accounts on the next business day.Tuesday, March 27, 2012
  • • Kuapay merchant and give your customers safe, secure and convenient transactions with their smartphones. • Just five cents per transaction • Mobile POS - waitstaff can take it directly to tables • Embedded loyalty program and coupons • Founded in 2010, Kuapay is a Santa Monica-based company thats dedicated to making your life easier.Tuesday, March 27, 2012
  • Areas of Interest • Nokia + Windows • App World (Shift in MWC, Carriers not the center)Tuesday, March 27, 2012
  • Apps Round-Up • Swiftkey - Data entry via predictive keyboard • Saya - Mobile chat application • Qminder - Queue elimination system • CoinKeeper - Personal fiances • TagWhat - Mobile location guide • Teradesk - Virtual storage • http://techcrunch.com/2012/02/28/apps-round- up-from-the-streets-of-barcelona/Tuesday, March 27, 2012
  • Tuesday, March 27, 2012
  • • 808 PureView And Its 41MP Camera • 41 megapixel figure is really misrepresentative, not to say untrue. It doesn’t take 41-megapixel photos in any way, shape, or form. Even in the special high-res creative mode, it “only” produces 38 megapixels. • Mostly it will be taking normal-size shots, between 3 and 8 megapixels. • Running Windows Metro “@friendsamin: Woo hoo! The award for the Best New Mobile Handset, Device/Tablet at #MWC 2012 goes to • Carl Zeiss Lens #Nokia 808 #PureView! http://t.co/ziBBxB2P”Tuesday, March 27, 2012
  • • Emerging Markets • Focused on Life Improvement SolutionsTuesday, March 27, 2012
  • Tuesday, March 27, 2012
  • Resources • Stephen Gay - www.stephengay.com • Twitter: stephengayTuesday, March 27, 2012