Stephen	  Gay	  	  	  
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Major	  Themes	  Four	  themes	  emerged	  from	  the	  keynotes,	  workshops	  and	  personal	  networking.	    1.  An	  ...
An	  eco-­‐system:	  a	  consistent	  winning	  theme.	  	  Developing	  an	  eco-­‐system	  is	  a	  foundaSonal	  strate...
Mobile	  fragmenta:on:	  a	  massive	  obstacle	  for	  development	  	  Device	  screen	  size	  &	  resoluSon,	  compeSn...
Globaliza:on:	  to	  win	  globally	  requires	  local	  understanding.	  	  Understanding	  the	  markets	  is	  key	  to...
Pioneering	  space:	  a	  risk	  with	  huge	  reward	  .	  	  	  Developing	  an	  integrated	  global	  and	  mobile	  s...
Areas	  of	  	  Interest	  
Android.	  Everywhere!	  •  The	  Star	  of	  the	     Show!	  •  Complete	  Android	     saturaSon.	  	  •  App	  demos	 ...
Eric	  Schmidt,	  Google	  •  Vision:	  Future	  for	  the	     masses,	  not	  the	  elite.	  2	     billion	  people	  w...
_8BA!A%:B-";%/?#-)&)&B:)S/&/<&#?+&-8/B-$%/&#)ASV)S/&;</84565R
Tablets.	  Everywhere!	  •  One	  year	  ago	  this	     category	  didn’t	     even	  exist.	  •  Android	  tablets	  &	 ...
3D	  Phones,	  Arrived	  •  LG’s	  new	  Android	     device	  with	  a	     glassless	  3D	  display	     and	  stereosco...
MicrosoM	  &	  Nokia	  •  Steve	  Ballmer	  keynote.	  •  Strategy:	  Nokia	  partnership	     for	  all	  smartphones	  •...
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Mobile	  Money	  •  The	  Year	  of	  Mobile	  Money	  	  •  A	  dedicated	  pavilion	  (i.e.	  a	  Visa	  booth,	  NFC	  ...
•! (//,C#E@=1)&-XB;);0$$/8"^K3RW+$$C#A/:B&,   ;//&`Y•! 6i/$#8)"/8;WBR#R3%B&)]&BA/:E4)&-X/-)</&#Y   !B,&#-0$</8C)0&A%B&,^K3...
Workshops	        Workshops	  &	  Keynotes	  
Western	  Union	  02_David	  Yates	  
CONSUMER PRIORITIES: CHANNEL AGNOSTIC      Speed      S          • Funds sent immediately                 • Funds availabl...
H$<"B($-):IQ#;)
Key success factors                       Vodafone Money Transfer                                                      AFF...
Mobile	  Money	  in	  Afghanistan	  01_JanChipchase	  
Augmented	  Reality	                                      !")*#$+, %-. & $(                                    !" #$ % &)/...
Consumers	  in	  the	  Clouds	  01_Fabrizio_Capobianco	  
,4"%<+&,==8)&,==&$9&1()&R)"%   ,-<%$3<&,==&$9&1()&R)"%+&,8*LB8-;             (//,C#1)$;
Fav	  Quotes	  •  “The	  internet	  is	  replacing	  the	  economy	  of	  scarcity	  with	  the	     economy	  of	  ubiqui...
Fav	  Stats	  •  In	  a	  100	  year	  1	  billion	  fixed	  phone	  lines	  were	  adopted.	       In	  20	  years	  5	  b...
Resource	  •  Follow	  on	  TwiFer	  #MWC11	  or	  stephengay	  •  QuesSons:	  info@stephengay.com	  
Mobile World Congress 2011 - MWC
Mobile World Congress 2011 - MWC
Mobile World Congress 2011 - MWC
Mobile World Congress 2011 - MWC
Mobile World Congress 2011 - MWC
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Mobile World Congress 2011 - MWC

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A overview of Mobile World Congress 2011, themes, findings and observations.

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Mobile World Congress 2011 - MWC

  1. 1. Stephen  Gay      
  2. 2. +,#&-)•! +./0"1234566•! 1)7/89%#:#;•! +8#);/<=&"#8#;";•! 2/8>;%/$;•! +?)8-;•! @#;/08A#;
  3. 3. +./0"1234566•! (!1+1/.BC#2/8C-3/&,8#;;•! D5E555)F#&-##;<8/:455 A/0&"8B#;•! G#C-6HI6JK#.80)8*B&L)8A#C/&)E !$)B&•! 6EM55A/:$)&B#;-B;$C)*B&, A0N&,I#-,#$8/-0A";)&- "#A%&/C/,*•! O#*&/"#;E2/8>;%/$;EJG)CC;P +$$QC)&#"
  4. 4. !"#$%& (() *$)+,(- ./&+0 123,)-+0 +43$" /$3&" (+$2- 5&3$4 +&-4$% 6+",( #,0$26 %"36$26 3$+&7-"+$&) -+42)("+-4-$"2
  5. 5. Major  Themes  Four  themes  emerged  from  the  keynotes,  workshops  and  personal  networking.   1.  An  eco-­‐system   2.  Mobile  fragmentaSon   3.  GlobalizaSon   4.  Pioneering  space  
  6. 6. An  eco-­‐system:  a  consistent  winning  theme.    Developing  an  eco-­‐system  is  a  foundaSonal  strategy  to  migrate  users  between  services  and  devices.  (i.e.  TwiFer,  Google,  Vodaphone)      Leveraging  the  cloud  and  connected  services  is  key.  
  7. 7. Mobile  fragmenta:on:  a  massive  obstacle  for  development    Device  screen  size  &  resoluSon,  compeSng  OS  (Android,  iOS,  Windows  7),  various  global  channels  and  an  integrated,  payment  process  are  the  biggest  barriers.    Focus  on  popular  OS  (Android,  iOS)  is  key.  HTML5  might  be  the  answer.    
  8. 8. Globaliza:on:  to  win  globally  requires  local  understanding.    Understanding  the  markets  is  key  to  prioriSzing  entry  and  idenSfying  opportuniSes.    (i.e.  Vodafone  m-­‐Pesa,  Chip  &  Pin  &NFC    for  Payments)    A  tremendous  investment  in  resources  and  dedicaSon  is  key.  
  9. 9. Pioneering  space:  a  risk  with  huge  reward  .      Developing  an  integrated  global  and  mobile  service  has  no  magic  soluSon.    (i.e.  TwiFer,  Android,  Groupon)    Accessibility  via  the  cloud,  sharing  data,  and  partnerships  are  key.  Failure  might  be  part  of  the  process.      
  10. 10. Areas  of    Interest  
  11. 11. Android.  Everywhere!  •  The  Star  of  the   Show!  •  Complete  Android   saturaSon.    •  App  demos  ranging   from  games,  mobile   payments  to   enterprise  soluSons.  •  Developers  are   passionate.  
  12. 12. Eric  Schmidt,  Google  •  Vision:  Future  for  the   masses,  not  the  elite.  2   billion  people  will  be  online   like  the  rest  of  us.  •  Next:  Phone  can  become   your  memory.    •  Strategy  :  Chrome  is   keyboard,  Honeycomb  is   touch.  •  Shared:  Video  ediSng  app   called  Movie  Studio.  
  13. 13. _8BA!A%:B-";%/?#-)&)&B:)S/&/<&#?+&-8/B-$%/&#)ASV)S/&;</84565R
  14. 14. Tablets.  Everywhere!  •  One  year  ago  this   category  didn’t   even  exist.  •  Android  tablets  &   diminuSve  sizes.  •  RIM,  LG,  HTC,   Samsung,  HP…  
  15. 15. 3D  Phones,  Arrived  •  LG’s  new  Android   device  with  a   glassless  3D  display   and  stereoscopic   3D  camera.  •  New  3D   experiences  (and   interfaces).  •  MoSon  sickness.  
  16. 16. MicrosoM  &  Nokia  •  Steve  Ballmer  keynote.  •  Strategy:  Nokia  partnership   for  all  smartphones  •  Shared:  MulStasking,  IE9,   Hubs,  Cloud  services  •  TwiFer,  Facebook  •  Copy  &  Paste  •  93%  of  customers  are   delighted  with  Windows   Phones  
  17. 17. I$C3"&OGP&E1)=()-&G8$=2./);"#-/<^/>B)g;,C/.)C$8#;#&A#E;%/?B&,):)$?%#8#B";&#?$%/&#;)8#)ASV#RW</84565Y
  18. 18. Q"1.(&h./c=&"#,8)S/&
  19. 19. Mobile  Money  •  The  Year  of  Mobile  Money    •  A  dedicated  pavilion  (i.e.  a  Visa  booth,  NFC   was  everywhere).  •  Full  day  workshops  +  Singapore  conference  
  20. 20. •! (//,C#E@=1)&-XB;);0$$/8"^K3RW+$$C#A/:B&, ;//&`Y•! 6i/$#8)"/8;WBR#R3%B&)]&BA/:E4)&-X/-)</&#Y !B,&#-0$</8C)0&A%B&,^K3;#8VBA#;<8/:4564R
  21. 21. Workshops   Workshops  &  Keynotes  
  22. 22. Western  Union  02_David  Yates  
  23. 23. CONSUMER PRIORITIES: CHANNEL AGNOSTIC Speed S • Funds sent immediately • Funds available for pickup immediately Convenience • Large distribution network • Channel alternatives based on customer preference • Trusted brand Reliability • Consistent experience – no surprises • World-class service
  24. 24. H$<"B($-):IQ#;)
  25. 25. Key success factors Vodafone Money Transfer AFFORDABLE S E C U R E S I M P L E F A S T T R U S T6 Vodafone Money Transfer 20 February 2011
  26. 26. Mobile  Money  in  Afghanistan  01_JanChipchase  
  27. 27. Augmented  Reality   !")*#$+, %-. & $( !" #$ % &)/$(0 • 1$ $( 2)*34) -2$5-$(3-6 3. 7$ 8& 9-6( 2) 3+) 3: 4/+0 ;$)7$+, 3<($3+6 :.34 7"$*" 6-26*.$2).6 */+ *"336) (3 6)) =$,$(/ =/(/> • ?3 2)*34) -2$5-$(3-6 – !34<)$+, .)/63+6 :3. 6-26*.$2).6 – @37). ()*"+33,0 2/..$).6 – @37). 63*$/ 2/..$).6 – @37). 2-6$+)66 2/..$).6 – 1) +))= 43.) ABCA&?DE !"#"$ #%&%()* + ,-.&/012.3Augmented  Reality  Panel  
  28. 28. Consumers  in  the  Clouds  01_Fabrizio_Capobianco  
  29. 29. ,4"%<+&,==8)&,==&$9&1()&R)"% ,-<%$3<&,==&$9&1()&R)"%+&,8*LB8-; (//,C#1)$;
  30. 30. Fav  Quotes  •  “The  internet  is  replacing  the  economy  of  scarcity  with  the   economy  of  ubiquity.”  Eric  Schmidt  •  “The  four  pillars  of  privacy:  Constant,  Control,  Relevance  and   Dialog.”  Hani  Ramzi  •  “Providing  value  and  transparency  to  the  consumer  will  bring   greater  acceptance  for  using  personal  informaSon.”  Mihir   Shah  •  "Theres  no  more  privacy..its  now  just  publicy."  Gerd   Leonhard  •  “The  markeSng  holy  grail  is  to  make  adverSsing  compelling   and  add  real  value.”  Tom  Daly  •  "Data  is  the  new  oil."  Gerd  Leonhard  
  31. 31. Fav  Stats  •  In  a  100  year  1  billion  fixed  phone  lines  were  adopted.   In  20  years  5  billion  mobile  subscribers  were  adopted.    •  20%  of  US  smartphone  users  download  1  app  per  day  •  45%  of  US  consumers  say  they  can  be  more  efficient  on   mobile  broadband  saving  them  money  &  Sme.  •  32%  of  US  applicaSons  were  paid  for  •  The  most  popular  app  is  only  a  30M  dollar  business  •  28%  of  apps  are  free,  represenSng  81%  of  downloads  •  There  will  be  2.6  Billion  users  of  mobile  locaSon-­‐based   services  in  2014    
  32. 32. Resource  •  Follow  on  TwiFer  #MWC11  or  stephengay  •  QuesSons:  info@stephengay.com  
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