Mobile World Congress 2011 - MWC
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A overview of Mobile World Congress 2011, themes, findings and observations.

A overview of Mobile World Congress 2011, themes, findings and observations.

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Mobile World Congress 2011 - MWC Presentation Transcript

  • 1. Stephen  Gay      
  • 2. +,#&-)•! +./0"1234566•! 1)7/89%#:#;•! +8#);/<=&"#8#;";•! 2/8>;%/$;•! +?)8-;•! @#;/08A#;
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  • 5. Major  Themes  Four  themes  emerged  from  the  keynotes,  workshops  and  personal  networking.   1.  An  eco-­‐system   2.  Mobile  fragmentaSon   3.  GlobalizaSon   4.  Pioneering  space  
  • 6. An  eco-­‐system:  a  consistent  winning  theme.    Developing  an  eco-­‐system  is  a  foundaSonal  strategy  to  migrate  users  between  services  and  devices.  (i.e.  TwiFer,  Google,  Vodaphone)      Leveraging  the  cloud  and  connected  services  is  key.  
  • 7. Mobile  fragmenta:on:  a  massive  obstacle  for  development    Device  screen  size  &  resoluSon,  compeSng  OS  (Android,  iOS,  Windows  7),  various  global  channels  and  an  integrated,  payment  process  are  the  biggest  barriers.    Focus  on  popular  OS  (Android,  iOS)  is  key.  HTML5  might  be  the  answer.    
  • 8. Globaliza:on:  to  win  globally  requires  local  understanding.    Understanding  the  markets  is  key  to  prioriSzing  entry  and  idenSfying  opportuniSes.    (i.e.  Vodafone  m-­‐Pesa,  Chip  &  Pin  &NFC    for  Payments)    A  tremendous  investment  in  resources  and  dedicaSon  is  key.  
  • 9. Pioneering  space:  a  risk  with  huge  reward  .      Developing  an  integrated  global  and  mobile  service  has  no  magic  soluSon.    (i.e.  TwiFer,  Android,  Groupon)    Accessibility  via  the  cloud,  sharing  data,  and  partnerships  are  key.  Failure  might  be  part  of  the  process.      
  • 10. Areas  of    Interest  
  • 11. Android.  Everywhere!  •  The  Star  of  the   Show!  •  Complete  Android   saturaSon.    •  App  demos  ranging   from  games,  mobile   payments  to   enterprise  soluSons.  •  Developers  are   passionate.  
  • 12. Eric  Schmidt,  Google  •  Vision:  Future  for  the   masses,  not  the  elite.  2   billion  people  will  be  online   like  the  rest  of  us.  •  Next:  Phone  can  become   your  memory.    •  Strategy  :  Chrome  is   keyboard,  Honeycomb  is   touch.  •  Shared:  Video  ediSng  app   called  Movie  Studio.  
  • 13. _8BA!A%:B-";%/?#-)&)&B:)S/&/<&#?+&-8/B-$%/&#)ASV)S/&;</84565R
  • 14. Tablets.  Everywhere!  •  One  year  ago  this   category  didn’t   even  exist.  •  Android  tablets  &   diminuSve  sizes.  •  RIM,  LG,  HTC,   Samsung,  HP…  
  • 15. 3D  Phones,  Arrived  •  LG’s  new  Android   device  with  a   glassless  3D  display   and  stereoscopic   3D  camera.  •  New  3D   experiences  (and   interfaces).  •  MoSon  sickness.  
  • 16. MicrosoM  &  Nokia  •  Steve  Ballmer  keynote.  •  Strategy:  Nokia  partnership   for  all  smartphones  •  Shared:  MulStasking,  IE9,   Hubs,  Cloud  services  •  TwiFer,  Facebook  •  Copy  &  Paste  •  93%  of  customers  are   delighted  with  Windows   Phones  
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  • 18. Q"1.(&h./c=&"#,8)S/&
  • 19. Mobile  Money  •  The  Year  of  Mobile  Money    •  A  dedicated  pavilion  (i.e.  a  Visa  booth,  NFC   was  everywhere).  •  Full  day  workshops  +  Singapore  conference  
  • 20. •! (//,C#E@=1)&-XB;);0$$/8"^K3RW+$$C#A/:B&, ;//&`Y•! 6i/$#8)"/8;WBR#R3%B&)]&BA/:E4)&-X/-)</&#Y !B,&#-0$</8C)0&A%B&,^K3;#8VBA#;<8/:4564R
  • 21. Workshops   Workshops  &  Keynotes  
  • 22. Western  Union  02_David  Yates  
  • 23. CONSUMER PRIORITIES: CHANNEL AGNOSTIC Speed S • Funds sent immediately • Funds available for pickup immediately Convenience • Large distribution network • Channel alternatives based on customer preference • Trusted brand Reliability • Consistent experience – no surprises • World-class service
  • 24. H$<"B($-):IQ#;)
  • 25. Key success factors Vodafone Money Transfer AFFORDABLE S E C U R E S I M P L E F A S T T R U S T6 Vodafone Money Transfer 20 February 2011
  • 26. Mobile  Money  in  Afghanistan  01_JanChipchase  
  • 27. Augmented  Reality   !")*#$+, %-. & $( !" #$ % &)/$(0 • 1$ $( 2)*34) -2$5-$(3-6 3. 7$ 8& 9-6( 2) 3+) 3: 4/+0 ;$)7$+, 3<($3+6 :.34 7"$*" 6-26*.$2).6 */+ *"336) (3 6)) =$,$(/ =/(/> • ?3 2)*34) -2$5-$(3-6 – !34<)$+, .)/63+6 :3. 6-26*.$2).6 – @37). ()*"+33,0 2/..$).6 – @37). 63*$/ 2/..$).6 – @37). 2-6$+)66 2/..$).6 – 1) +))= 43.) ABCA&?DE !"#"$ #%&%()* + ,-.&/012.3Augmented  Reality  Panel  
  • 28. Consumers  in  the  Clouds  01_Fabrizio_Capobianco  
  • 29. ,4"%<+&,==8)&,==&$9&1()&R)"% ,-<%$3<&,==&$9&1()&R)"%+&,8*LB8-; (//,C#1)$;
  • 30. Fav  Quotes  •  “The  internet  is  replacing  the  economy  of  scarcity  with  the   economy  of  ubiquity.”  Eric  Schmidt  •  “The  four  pillars  of  privacy:  Constant,  Control,  Relevance  and   Dialog.”  Hani  Ramzi  •  “Providing  value  and  transparency  to  the  consumer  will  bring   greater  acceptance  for  using  personal  informaSon.”  Mihir   Shah  •  "Theres  no  more  privacy..its  now  just  publicy."  Gerd   Leonhard  •  “The  markeSng  holy  grail  is  to  make  adverSsing  compelling   and  add  real  value.”  Tom  Daly  •  "Data  is  the  new  oil."  Gerd  Leonhard  
  • 31. Fav  Stats  •  In  a  100  year  1  billion  fixed  phone  lines  were  adopted.   In  20  years  5  billion  mobile  subscribers  were  adopted.    •  20%  of  US  smartphone  users  download  1  app  per  day  •  45%  of  US  consumers  say  they  can  be  more  efficient  on   mobile  broadband  saving  them  money  &  Sme.  •  32%  of  US  applicaSons  were  paid  for  •  The  most  popular  app  is  only  a  30M  dollar  business  •  28%  of  apps  are  free,  represenSng  81%  of  downloads  •  There  will  be  2.6  Billion  users  of  mobile  locaSon-­‐based   services  in  2014    
  • 32. Resource  •  Follow  on  TwiFer  #MWC11  or  stephengay  •  QuesSons:  info@stephengay.com