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Slide 1: Social Networking Sites and Reference Services Stephen Francoeur Baruch College New York, NY stephen_francoeur@baruch.cuny.edu Presentation at ALA Midwinter, Philadelphia, PA January 12, 2008

Slide 2: Social Networking Sites

Slide 3: Social Media Sites

Slide 4: Social Network Aggregators

Slide 5: Some web sites offer a welter of ways to connect. Photo by Phil Hollenback

Slide 6: Some don’t. Photo by Jessamyn West

Slide 7: Current Library Uses • Promoting of Library Resources & Services • Relationship Building • Searching Library Resources • Reference Services

Slide 8: Communicating in Facebook and MySpace • Direct messages • Bulletin boards • Wall posts or Comments • IM – Screen name links – MeeboMe

Slide 9: Libraries in MySpace and Facebook • Links to digital reference services • MeeboMe widget in Facebook • Listed as ref communication channel on library web site

Slide 10: MeeboMe widget on Facebook page for Merrill-Cazier Library at Utah State University.

Slide 11: Facebook as communication channel on library web site.

Slide 12: Twitter feed of recently asked reference questions at Nebraska Library Commission.

Slide 13: Librarian Pages • Academic librarians in FB mostly • Same communication tools that library pages feature • Librarian profile pages on library web sites

Slide 14: My profile page in Facebook.

Slide 15: Iris Jastram’s profile page on the library web site at Carleton College.

Slide 16: A librarian’s Facebook page is promoted on personal page on the library web site.

Slide 17: New Uses for Reference Answers • Post screencasts on video sharing sites • Post screen shots on image sharing sites • User may then share link with others • Librarians can re-use content

Slide 18: Do We Belong? • Do users want us there? • Do they expect us there? • Do they think of social networking sites for information needs?

Slide 19: Do We Want Do Reference There? • Questions asked publicly • Servers not under our control • Enhanced interpersonal relationship for digital reference interaction

Slide 20: boyd, danah m. and Nicole B. Ellison. “Social Network Sites: Definition, History, and Scholarship.” Journal of Computer- Mediated Communication 13(1). 3 January 2008 <http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html>. Breeding, Marshal. “Librarians Face Online Social Networks.” Computers in Libraries 27.8 (2007): 30-32. De Rosa, Cathy, et al. Sharing, Privacy and Trust in Our Networked World: A Report to the OCLC Membership. Dublin, Ohio: OCLC, 2007. Deschamps, Ryan. “Facebook and Rapport.” The Other Librarian 10 September 2007. 3 January 2008. <http://otherlibrarian.wordpress.com/2007/09/10/facebook-and-rapport/>. Doctorow, Cory. “How Your Creepy Ex-Co-Workers Will Kill Facebook.” InformationWeek 26 November 2007. 3 January 2008. <http://www.informationweek.com/news/showArticle.jhtml?articleID=204203573>. “Libraries and Social Networking: The Thoughts of Nine Experts about Our Increasingly Online Lives.” NextSpace September 2007. 3 January 2008. <http://www.oclc.org/nextspace/007/1.htm>. Lawson, Dawn. “Taking the Library to Users: Experimenting with Facebook as an Outreach Tool.” Library 2.0 Initiatives in Academic Libraries. Ed. Laura B. Cohen. Chicago: Association of College and Research Libraries, 2007. Mack, Daniel, Amy Behler, Beth Roberts, and Emily Rimland. “Reaching Students with Facebook: Data and Best Practices.” E-JASL: The Electronic Journal of Academic and Special Librarianship 8.2 (2007). 9 January 2008. <http://southernlibrarianship.icaap.org/content/v08n02/mack_d01.html>. Mathews, Brian. “Do You Facebook? Networking with Students Online.” College and Research Libraries News 67 (2006): 306-307. Miller, Sarah Elizabeth and Lauren A. Jensen. “Connecting and Communicating with Students on Facebook.” Computers in Libraries 27.8 (2007): 18-22. Schroeder, Stan. “20 Ways To Aggregate Your Social Networking Profiles.” Mashable. 17 July 2007. 7 January 2008. <http://mashable.com/2007/07/17/social-network-aggregators/>.