Social Networking Sites and Reference Services

Social Networking Sites and Reference Services Stephen Francoeur Baruch College New York, NY [email_address] Presentation at ALA Midwinter, Philadelphia, PA January 12, 2008

Social Networking Sites

Social Media Sites

Social Network Aggregators

Photo by Phil Hollenback Some web sites offer a welter of ways to connect.

Photo by Jessamyn West Some don’t.

Current Library Uses
Promoting of Library Resources & Services
Relationship Building
Searching Library Resources
Reference Services

Communicating in Facebook and MySpace
Direct messages
Bulletin boards
Wall posts or Comments
IM
Screen name links
MeeboMe

Libraries in MySpace and Facebook
Links to digital reference services
MeeboMe widget in Facebook
Listed as ref communication channel on library web site

MeeboMe widget on Facebook page for Merrill-Cazier Library at Utah State University.

Facebook as communication channel on library web site.

Twitter feed of recently asked reference questions at Nebraska Library Commission.

Librarian Pages
Academic librarians in FB mostly
Same communication tools that library pages feature
Librarian profile pages on library web sites

My profile page in Facebook.

Iris Jastram’s profile page on the library web site at Carleton College.

A librarian’s Facebook page is promoted on personal page on the library web site.

New Uses for Reference Answers
Post screencasts on video sharing sites
Post screen shots on image sharing sites
User may then share link with others
Librarians can re-use content

Do We Belong?
Do users want us there?
Do they expect us there?
Do they think of social networking sites for information needs?

Do We Want Do Reference There?
Questions asked publicly
Servers not under our control
Enhanced interpersonal relationship for digital reference interaction

boyd, danah m. and Nicole B. Ellison. “Social Network Sites: Definition, History, and Scholarship.” Journal of Computer-Mediated Communication 13(1). 3 January 2008 <http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html>. Breeding, Marshal. “Librarians Face Online Social Networks.” Computers in Libraries 27.8 (2007): 30-32. De Rosa, Cathy, et al. Sharing, Privacy and Trust in Our Networked World: A Report to the OCLC Membership . Dublin, Ohio: OCLC, 2007. Deschamps, Ryan. “Facebook and Rapport.” The Other Librarian 10 September 2007. 3 January 2008. <http://otherlibrarian.wordpress.com/2007/09/10/facebook-and-rapport/>. Doctorow, Cory. “How Your Creepy Ex-Co-Workers Will Kill Facebook.” InformationWeek 26 November 2007. 3 January 2008. <http://www.informationweek.com/news/showArticle.jhtml?articleID=204203573>. “ Libraries and Social Networking: The Thoughts of Nine Experts about Our Increasingly Online Lives.” NextSpace September 2007. 3 January 2008. <http://www.oclc.org/nextspace/007/1.htm>. Lawson, Dawn. “Taking the Library to Users: Experimenting with Facebook as an Outreach Tool.” Library 2.0 Initiatives in Academic Libraries . Ed. Laura B. Cohen. Chicago: Association of College and Research Libraries, 2007. Mack, Daniel, Amy Behler, Beth Roberts, and Emily Rimland. “Reaching Students with Facebook: Data and Best Practices.” E-JASL: The Electronic Journal of Academic and Special Librarianship 8.2 (2007). 9 January 2008. <http://southernlibrarianship.icaap.org/content/v08n02/mack_d01.html>. Mathews, Brian. “Do You Facebook? Networking with Students Online.” College and Research Libraries News 67 (2006): 306-307. Miller, Sarah Elizabeth and Lauren A. Jensen. “Connecting and Communicating with Students on Facebook.” Computers in Libraries 27.8 (2007): 18-22. Schroeder, Stan. “20 Ways To Aggregate Your Social Networking Profiles.” Mashable . 17 July 2007. 7 January 2008. <http://mashable.com/2007/07/17/social-network-aggregators/>.

http://libguides.metro.org	169
http://www.teachinglibrarian.org	125
https://jujo00obo2o234ungd3t8qjfcjrs3o6k-a-sites-opensocial.googleusercontent.com	58
url_unknown	19
http://jujo00obo2o234ungd3t8qjfcjrs3o6k-a-sites-opensocial.googleusercontent.com	19
http://llamadavirtual.wordpress.com	14
http://www.slideshare.net	5
http://charteringscutt.blogspot.com	2
http://grazr.com	1
http://newmanlibrary.pbwiki.com	1
http://teachinglibrarian.org	1
http://charteringscutt.blogspot.co.uk	1

Social Networking Sites and Reference Services

by Stephen Francoeur

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