Trends that will transform business in 2011 and beyond
TrendWatch Trends that will transform the corporate environment in 2011 and beyond The Thought Net, LLC www.thethoughtnet.com
What We Do... We help organizations engage with their target audience and become market leaders via integrated 360° thought leadership programs that leverage new trends
Key trend drivers over the next decade and beyond <ul><li>Transformation of our global energy and transportation infrastructure </li></ul><ul><li>Migration of economic power, wealth and innovation to Asia and Latin America </li></ul><ul><li>Convergence of online and offline worlds </li></ul><ul><li>Portability of technology and devices </li></ul><ul><li>Transparency forced upon corporations </li></ul><ul><li>Collaboration will transform communications </li></ul><ul><li>Sensors will capture data about virtually every aspect of our lives </li></ul><ul><li>Data intelligence tools will harness the power unleashed by the data tsunami </li></ul><ul><li>Security will become of paramount concern - both online and offline </li></ul><ul><li>Privacy will be lost and safeguarded at the same time </li></ul><ul><li>Personalization and customization of services, including education and healthcare </li></ul><ul><li>Uncertainty will increase, in every facet of life </li></ul>
We live in a world that is going through a period of profound transformation...
...whose solutions will require unprecedented global cooperation
Despite efforts to turn the tide, we are facing a period of substantial environmental upheaval Source: Globalwarming.org Source: Columbia University
...and upheavals are not limited to the environment: Economic power is shifting from West to East... with Asian and Latin American economies s howing increasing economic drive, entrepreneurial spirit and innovation
...while debt-ridden developed nations struggle with anemic economic growth or stagnation
The USA will lose its position of dominance in technology and innovation to be eclipsed by countries such as China, Korea and Taiwan Source: National Science Board, 2010
Asia is taking the lead in the global green technology race supported by effective collaboration between enterprise and government
In our personal and business lives, online and offline worlds will increasingly converge...
As smart systems begin to disrupt industries with multitudes of sensors which will turn into ‘smart dust’ in the not too distant future...
But humans are in many ways the best sensors of all...
All of it and more generating zettabytes of data... (a zettabyte is 1 trillion gigabytes)
...to be stored in the ‘cloud’ and to optimize all types of systems and processes
..with customers driving innovation and becoming evangelists... - if there is the corporate ability to listen and engage -
All of this creating the need for collaboration and listening tools which will leave Intranets in the dust…
Some of these collaboration tools are based on game technology optimized to engage audiences
Powerful tools will be required to make sense of the data explosion...
...but the data tsunami will also increasingly bring up privacy issues and security concerns...
Cyberwars will become common, and be fought in the shadows The Stuxnet worm is a harbinger of things to come
Time will finally be ripe for a paradigm shift in education shifting course from being standardized to personalized
Healthcare will also be transformed by technology advances moving towards personalized, patient-centered care
What are some of the implications for business?
Forget about controlling the message focus on transparency in your communications instead
Make ‘social’ part of the corporate DNA having a Twitter or Facebook account is just the very beginning…
Explore new marketing tactics around mobile technology mobile will be one of the ‘waves of the future’ you cannot afford to miss out on
Push customization to the limit technology can make this a reality now
Enable collaboration efficient communication will become one of the critical keys to corporate success
Invest in data management and strategic listening tools they are now more important than ever
Consider game technology to engage your audience …and we’re not necessarily talking about Zynga or Second Life here…
Re-think your security strategy standard procedures will no longer be sufficient
Capitalize on the knowledge and intelligence of the organization by transforming it into a thought leadership position for your firm
Thank You <ul><li>The Thought Net helps build corporate brand via comprehensive 360 thought leadership programs that leverage new industry trends. </li></ul><ul><li>Our Services include: </li></ul><ul><li>Content Development: Research – Interactive Pulse Reports & White Papers, Global B2B & B2C Executive Survey Panel in different Industries, Content Portals and Business Simulation Games </li></ul><ul><li>Audience Engagement Model: Using Social Media Distribution Channels and Traditional Marketing to Engage Target Audiences and Distribute Content </li></ul><ul><li>Program Success Indicators : Various ROI Measurement on Thought Leadership Programs, e.g. Social Media KPI Dashboards Related to Target Audience Engagement with Content and Lead Management Tracking </li></ul><ul><li>Thought Leadership Forums and Events : Private and Multi-Sponsored Thought Leadership Topic Meetings and Events. </li></ul><ul><li>For more information on how The Thought Net can help you develop a global thought leadership marketing position, please contact us at: </li></ul><ul><li>The Thought Net, LLC </li></ul><ul><li>Phone: 415.425.7124 </li></ul><ul><li>Web: www.thethoughtnet.com </li></ul><ul><li>Contact: </li></ul><ul><li>Natalie L. Wood – President, email: [email_address] </li></ul><ul><li>Stephen Debruyn – Managing Partner, email: [email_address] </li></ul>
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