Trends that will transform business in 2011 and beyondPresentation Transcript
TrendWatch Trends that will transform the corporate environment in 2011 and beyond The Thought Net, LLC www.thethoughtnet.com
What We Do... We help organizations engage with their target audience and become market leaders via integrated 360° thought leadership programs that leverage new trends
Key trend drivers over the next decade and beyond
Transformation of our global energy and transportation infrastructure
Migration of economic power, wealth and innovation to Asia and Latin America
Convergence of online and offline worlds
Portability of technology and devices
Transparency forced upon corporations
Collaboration will transform communications
Sensors will capture data about virtually every aspect of our lives
Data intelligence tools will harness the power unleashed by the data tsunami
Security will become of paramount concern - both online and offline
Privacy will be lost and safeguarded at the same time
Personalization and customization of services, including education and healthcare
Uncertainty will increase, in every facet of life
We live in a world that is going through a period of profound transformation...
Facing complex environmental challenges...
...whose solutions will require unprecedented global cooperation
Despite efforts to turn the tide, we are facing a period of substantial environmental upheaval Source: Globalwarming.org Source: Columbia University
...and upheavals are not limited to the environment: Economic power is shifting from West to East... with Asian and Latin American economies s howing increasing economic drive, entrepreneurial spirit and innovation
...while debt-ridden developed nations struggle with anemic economic growth or stagnation
The USA will lose its position of dominance in technology and innovation to be eclipsed by countries such as China, Korea and Taiwan Source: National Science Board, 2010
Asia is taking the lead in the global green technology race supported by effective collaboration between enterprise and government
In our personal and business lives, online and offline worlds will increasingly converge...
As smart systems begin to disrupt industries with multitudes of sensors which will turn into ‘smart dust’ in the not too distant future...
But humans are in many ways the best sensors of all...
All of it and more generating zettabytes of data... (a zettabyte is 1 trillion gigabytes)
...to be stored in the ‘cloud’ and to optimize all types of systems and processes
...such as the smart grid...
...smart cities... Masdar, Abu Dhabi Songdo City, South Korea Masdar, Abu Dhabi
Smart phones and their apps might be the biggest drivers of the convergence of the offline and online worlds...
...turning into multi-purpose tools, touching many aspects of our lives...
...including mobile commerce...
And, oh yeah, forgot about this use...
We will increasingly access the Cloud via our mobile devices But then, we have been using the Cloud for years without being aware of it...
Corporate reputations will be defined by external stakeholders who will demand authenticity and transparency
Businesses will therefore become social...
..with customers driving innovation and becoming evangelists... - if there is the corporate ability to listen and engage -
All of this creating the need for collaboration and listening tools which will leave Intranets in the dust…
Some of these collaboration tools are based on game technology optimized to engage audiences
Powerful tools will be required to make sense of the data explosion...
...but the data tsunami will also increasingly bring up privacy issues and security concerns...
Cyberwars will become common, and be fought in the shadows The Stuxnet worm is a harbinger of things to come
Time will finally be ripe for a paradigm shift in education shifting course from being standardized to personalized
Healthcare will also be transformed by technology advances moving towards personalized, patient-centered care
What are some of the implications for business?
Forget about controlling the message focus on transparency in your communications instead
Make ‘social’ part of the corporate DNA having a Twitter or Facebook account is just the very beginning…
Explore new marketing tactics around mobile technology mobile will be one of the ‘waves of the future’ you cannot afford to miss out on
Push customization to the limit technology can make this a reality now
Enable collaboration efficient communication will become one of the critical keys to corporate success
Invest in data management and strategic listening tools they are now more important than ever
Consider game technology to engage your audience …and we’re not necessarily talking about Zynga or Second Life here…
Re-think your security strategy standard procedures will no longer be sufficient
Capitalize on the knowledge and intelligence of the organization by transforming it into a thought leadership position for your firm
The Thought Net helps build corporate brand via comprehensive 360 thought leadership programs that leverage new industry trends.
Our Services include:
Content Development: Research – Interactive Pulse Reports & White Papers, Global B2B & B2C Executive Survey Panel in different Industries, Content Portals and Business Simulation Games
Audience Engagement Model: Using Social Media Distribution Channels and Traditional Marketing to Engage Target Audiences and Distribute Content
Program Success Indicators : Various ROI Measurement on Thought Leadership Programs, e.g. Social Media KPI Dashboards Related to Target Audience Engagement with Content and Lead Management Tracking
Thought Leadership Forums and Events : Private and Multi-Sponsored Thought Leadership Topic Meetings and Events.
For more information on how The Thought Net can help you develop a global thought leadership marketing position, please contact us at:
The Thought Net, LLC
Natalie L. Wood – President, email: [email_address]
Stephen Debruyn – Managing Partner, email: [email_address]