Trends that will transform business in 2011 and beyond
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Trends that will transform business in 2011 and beyond






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Trends that will transform business in 2011 and beyond Trends that will transform business in 2011 and beyond Presentation Transcript

  • TrendWatch Trends that will transform the corporate environment in 2011 and beyond The Thought Net, LLC
  • What We Do... We help organizations engage with their target audience and become market leaders via integrated 360° thought leadership programs that leverage new trends
  • Key trend drivers over the next decade and beyond
    • Transformation of our global energy and transportation infrastructure
    • Migration of economic power, wealth and innovation to Asia and Latin America
    • Convergence of online and offline worlds
    • Portability of technology and devices
    • Transparency forced upon corporations
    • Collaboration will transform communications
    • Sensors will capture data about virtually every aspect of our lives
    • Data intelligence tools will harness the power unleashed by the data tsunami
    • Security will become of paramount concern - both online and offline
    • Privacy will be lost and safeguarded at the same time
    • Personalization and customization of services, including education and healthcare
    • Uncertainty will increase, in every facet of life
  • We live in a world that is going through a period of profound transformation...
  • Facing complex environmental challenges...
  • ...whose solutions will require unprecedented global cooperation
  • Despite efforts to turn the tide, we are facing a period of substantial environmental upheaval Source: Source: Columbia University
  • ...and upheavals are not limited to the environment: Economic power is shifting from West to East... with Asian and Latin American economies s howing increasing economic drive, entrepreneurial spirit and innovation
  • ...while debt-ridden developed nations struggle with anemic economic growth or stagnation
  • The USA will lose its position of dominance in technology and innovation to be eclipsed by countries such as China, Korea and Taiwan Source: National Science Board, 2010
  • Asia is taking the lead in the global green technology race supported by effective collaboration between enterprise and government
  • In our personal and business lives, online and offline worlds will increasingly converge...
  • As smart systems begin to disrupt industries with multitudes of sensors which will turn into ‘smart dust’ in the not too distant future...
  • But humans are in many ways the best sensors of all...
  • All of it and more generating zettabytes of data... (a zettabyte is 1 trillion gigabytes)
  • be stored in the ‘cloud’ and to optimize all types of systems and processes
  • ...such as the smart grid...
  • cities... Masdar, Abu Dhabi Songdo City, South Korea Masdar, Abu Dhabi
  • Smart phones and their apps might be the biggest drivers of the convergence of the offline and online worlds...
  • ...augmenting reality...
  • ...turning into multi-purpose tools, touching many aspects of our lives...
  • ...including mobile commerce...
  • And, oh yeah, forgot about this use...
  • We will increasingly access the Cloud via our mobile devices But then, we have been using the Cloud for years without being aware of it...
  • Corporate reputations will be defined by external stakeholders who will demand authenticity and transparency
  • Businesses will therefore become social...
  • ..with customers driving innovation and becoming evangelists... - if there is the corporate ability to listen and engage -
  • All of this creating the need for collaboration and listening tools which will leave Intranets in the dust…
  • Some of these collaboration tools are based on game technology optimized to engage audiences
  • Powerful tools will be required to make sense of the data explosion...
  • ...but the data tsunami will also increasingly bring up privacy issues and security concerns...
  • Cyberwars will become common, and be fought in the shadows The Stuxnet worm is a harbinger of things to come
  • Time will finally be ripe for a paradigm shift in education shifting course from being standardized to personalized
  • Healthcare will also be transformed by technology advances moving towards personalized, patient-centered care
  • What are some of the implications for business?
  • Forget about controlling the message focus on transparency in your communications instead
  • Make ‘social’ part of the corporate DNA having a Twitter or Facebook account is just the very beginning…
  • Explore new marketing tactics around mobile technology mobile will be one of the ‘waves of the future’ you cannot afford to miss out on
  • Push customization to the limit technology can make this a reality now
  • Enable collaboration efficient communication will become one of the critical keys to corporate success
  • Invest in data management and strategic listening tools they are now more important than ever
  • Consider game technology to engage your audience …and we’re not necessarily talking about Zynga or Second Life here…
  • Re-think your security strategy standard procedures will no longer be sufficient
  • Capitalize on the knowledge and intelligence of the organization by transforming it into a thought leadership position for your firm
  • Thank You
    • The Thought Net helps build corporate brand via comprehensive 360   thought leadership programs that leverage new industry trends.
    • Our Services include:
    • Content Development: Research – Interactive Pulse Reports & White Papers, Global B2B & B2C Executive Survey Panel in different Industries, Content Portals and Business Simulation Games
    • Audience Engagement Model: Using Social Media Distribution Channels and Traditional Marketing to Engage Target Audiences and Distribute Content
    • Program Success Indicators : Various ROI Measurement on Thought Leadership Programs, e.g. Social Media KPI Dashboards Related to Target Audience Engagement with Content and Lead Management Tracking
    • Thought Leadership Forums and Events : Private and Multi-Sponsored Thought Leadership Topic Meetings and Events.
    • For more information on how The Thought Net can help you develop a global thought leadership marketing position, please contact us at:
    • The Thought Net, LLC
    • Phone: 415.425.7124
    • Web:
    • Contact:
    • Natalie L. Wood – President, email: [email_address]
    • Stephen Debruyn – Managing Partner, email: [email_address]