• Save
Re-ignite Your Business Growth: How to Grow Your Business in any Economy
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Re-ignite Your Business Growth: How to Grow Your Business in any Economy

  • 5,789 views
Uploaded on

Are your sales stalled, plateaued or declining? The business landscape has changed and traditional business models no longer seem to work. Business can’t grow if it doesn’t adapt or if it isn’t......

Are your sales stalled, plateaued or declining? The business landscape has changed and traditional business models no longer seem to work. Business can’t grow if it doesn’t adapt or if it isn’t designed for growth.

The fact is that most businesses aren’t growing today. They’re trying hard but the ideas and tactics that they’re using just aren’t working. And they don’t know why. The problem is more than a tactical one. Just changing tactics or increasing the marketing budget will not fix your revenue problem.

Achieving a business growth is done by design with a clear plan. In this workshop we’ll show you the steps you can take to reenergize your business and reignite revenue growth.

What Attendees Will Learn
• Why their current efforts to grow seem to be falling short
• How to better formulate strategic plans to adapt the company for rapid growth
• Ten steps that can be employed to accelerate revenue
• How to get marketing and sales working together to maximize ROI
• How to stay focused on consistent growth
• Practical ideas you can employ immediately to get the company back on a positive growth curve.

More in: Business , Career
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
5,789
On Slideshare
5,765
From Embeds
24
Number of Embeds
5

Actions

Shares
Downloads
1
Comments
3
Likes
9

Embeds 24

http://www.scoop.it 12
http://www.linkedin.com 5
https://twitter.com 4
http://www.spundge.com 2
http://pinterest.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Stephen N. Davis“Partnering With Clients to DriveSustainable Profitable Growth”RE-IGNITE YOURBUSINESSGROWTHHow to Grow Revenue inany Economy
  • 2. 2000 – 2013 ©CXO Advisory GroupIt’s Still SCARYOut There
  • 3. 2000 – 2013 ©CXO Advisory GroupHigh Unemployment
  • 4. 2000 – 2013 ©CXO Advisory Group
  • 5. 2000 – 2013 ©CXO Advisory GroupCompanies Cut Backon Marketing & Sales
  • 6. 2000 – 2013 ©CXO Advisory GroupTightenedManagement Controls
  • 7. 2000 – 2013 ©CXO Advisory GroupStagnant Sales
  • 8. 2000 – 2013 ©CXO Advisory GroupStrategic Planning2000 - 2013 ©CXO Advisory Group
  • 9. 2000 – 2013 ©CXO Advisory Group87.5%Most Plans FailCOMPANIES FAILED TO ACHIEVE PROFITABLEGROWTH, ALTHOUGH MORE THAN 90% HADDETAILED STRATEGIC PLANS.Source: Bain Consulting Study – Harvard Business School
  • 10. 2000 – 2013 ©CXO Advisory GroupFocus is on Marketing& Sales Tactics
  • 11. 2000 – 2013 ©CXO Advisory GroupThat is Why You Fail2000 - 2013 ©CXO Advisory GroupAt Strategic Planning
  • 12. 2000 – 2013 ©CXO Advisory GroupYour Business ModelDoes itStill MakeSense??
  • 13. 2000 – 2013 ©CXO Advisory GroupSome NeverChallenge Status Quo
  • 14. 2000 – 2013 ©CXO Advisory Group1955 Fortune 500Are Gone87%
  • 15. 2000 – 2013 ©CXO Advisory GroupStrategic Failures
  • 16. 2000 – 2013 ©CXO Advisory GroupSome SurviveIn Living Death
  • 17. 2000 – 2013 ©CXO Advisory GroupADAPTorDIE!
  • 18. 2000 – 2013 ©CXO Advisory GroupDiscover theNew Reality1
  • 19. 2000 – 2013 ©CXO Advisory GroupTurn & FaceDisruptive Change
  • 20. 2000 – 2013 ©CXO Advisory GroupStrategic Superstars
  • 21. 2000 – 2013 ©CXO Advisory GroupRe-Map theBuyer’s Profile2
  • 22. 2000 – 2013 ©CXO Advisory GroupWhat’s TheBuyer’s Journey?
  • 23. 2000 – 2013 ©CXO Advisory GroupBuyer’s Cycleis the Key
  • 24. 2000 – 2013 ©CXO Advisory GroupAlign Marketing& Sales3
  • 25. 2000 – 2013 ©CXO Advisory Group
  • 26. 2000 – 2013 ©CXO Advisory Group“YourMarketing LeadsS*CK!!!”Sales Says
  • 27. 2000 – 2013 ©CXO Advisory Group“We SendQualified LeadsTo Sales &They Fall into aBlack Hole”Marketing Says
  • 28. 2000 – 2013 ©CXO Advisory Group= $57,000Source: IDC Sales Enablement ResearchAdditional Revenue Per Year10 More Min/Week
  • 29. 2000 – 2013 ©CXO Advisory GroupSource: MarketingProfs5.4%Faster Growth Year-to-Year BasisThan CompetitionBetter Aligned
  • 30. 2000 – 2013 ©CXO Advisory GroupSource: MarketingProfs38%Better at Closing thanNon-Aligned CompetitionClose More Business
  • 31. 2000 – 2013 ©CXO Advisory GroupSource: MarketingProfs36%Less Customer ChurnThan CompetitionLess Customer Churn
  • 32. 2000 – 2013 ©CXO Advisory GroupSales & Marketing Viewthe World Differently
  • 33. 2000 – 2013 ©CXO Advisory GroupMarketing Looks forMr. Right
  • 34. 2000 – 2013 ©CXO Advisory GroupSales WantsMr. RightNOW
  • 35. 2000 – 2013 ©CXO Advisory GroupYou End Up WithWhen There isn’t aCommon Profile
  • 36. 2000 – 2013 ©CXO Advisory GroupGet Them Talking
  • 37. 2000 – 2013 ©CXO Advisory GroupJointly Define a“Sales-Ready Lead”
  • 38. 2000 – 2013 ©CXO Advisory Group4Refocus Marketingto the New Reality
  • 39. 2000 – 2013 ©CXO Advisory GroupDevelop Sales ToolsSpecific to Buying Cycle
  • 40. 2000 – 2013 ©CXO Advisory GroupNew LeadRegistered LeadPhone Ready LeadTeleQualify LeadsSales-Validate LeadDemo/Meet/ProposalEnter Sales ForecastClosed DealsHand Offto SalesBuyingCycleLead NurturingHave a Formal LeadManagement System5
  • 41. 2000 – 2013 ©CXO Advisory GroupDevelop a CustomerRetention Program6
  • 42. 2000 – 2013 ©CXO Advisory GroupPost MortemOn Lost Business7
  • 43. 2000 – 2013 ©CXO Advisory GroupLost CustomerReactivation Program8
  • 44. 2000 – 2013 ©CXO Advisory GroupChange is Scary
  • 45. 2000 – 2013 ©CXO Advisory GroupEngage YourStakeholders9
  • 46. 2000 – 2013 ©CXO Advisory GroupEveryone isIn SALES10
  • 47. 2000 – 2013 ©CXO Advisory GroupDon’t Stifle YourEmployees
  • 48. 2000 – 2013 ©CXO Advisory GroupYour Employees areAlready Out There
  • 49. 2000 – 2013 ©CXO Advisory GroupTurn Employees intoBrand Ambassadors
  • 50. 2000 – 2013 ©CXO Advisory GroupEmployees CommitSocial MediaGaffesDevelop Social MediaGuidelines
  • 51. 2000 – 2013 ©CXO Advisory GroupMeasure Everything onContribution to Revenue11
  • 52. 2000 – 2013 ©CXO Advisory GroupFine Tune12
  • 53. 2000 – 2013 ©CXO Advisory GroupWelcome to theNew Normal
  • 54. 2000 – 2013 ©CXO Advisory Group
  • 55. 2000 - 2012 © CXO Advisory GroupDriving Profitable Growth
  • 56. 2000 – 2013 ©CXO Advisory GroupWe help companies optimize businessdevelopment and marketing; acceleratesales; and seize the most attractivegrowth opportunities.DrivingProfitable Growth
  • 57. 2000 – 2013 ©CXO Advisory Group CXO Advisory Group is a strategic operations advisoryand management firm comprised of proven C-levelexecutives with both breadth and depth of experience. CXO Advisory Group Team members have achievedsuccess in positions ranging from: President/CEO toCOO, and VPs of Sales, Marketing, CorporateDevelopment and Human Resources. Has proven success in business development and inbuilding US sales and distribution channelsCXO Advisory Group
  • 58. 2000 – 2013 ©CXO Advisory GroupBusiness Strategy Services• Audit business practices and organization• Evaluate product and pricing strategies• Evaluate effectiveness of sales channel• Assess effectiveness of existing sales and marketingprogramsMarket Entry Program• Analyze competitive landscape• Market launch strategy and plan• Channel strategy and programs• Establish sales channels• Generate sales and manage relationships• Identify and develop strategic partnershipsHow Can We Help You?
  • 59. 2000 – 2013 ©CXO Advisory GroupSales Channel Management• Review and revise sales channel strategies• Channel partner identification, prospecting and recruitment• Eliminate channel conflict• Channel contract development and negotiationInterim Management Resources• Interim CEO, COO, CMO, CSO• Interim VP of Sales and Marketing• Consultant on staff• Launch team coachesHow Can We Help You?
  • 60. 2000 – 2013 ©CXO Advisory GroupVenture Advisory Services• Fine tune operations, business strategy and market entry• Assist with due diligence• Strategic business assessment of portfolio companiesHow Can We Help You?
  • 61. Stephen DavisInterim COO/VP Sales & Marketing |Business Consultant | Sales Channel andBusiness Development Expert | Author &SpeakerContact Information:“Partnering With Clients to DriveSustainable Profitable Growth”Phone: (508) 528-7571Email: sdavis@cxoadvisorygroup.comWebsite: www.cxoadvisorygroup.comLinkedin: www.linkedin.com/in/stephendavisTwitter: twitter.com/stephendaviscxo