1. Success – ”What we’re doing is already working.”
2. Uncertainty – ”We don’t know what will happen.”
3. Tradition – ”We have always done it this way.”
4. Precedent – ”No one else is doing it that way.”
Use your personality moments.#6
This bank has
its own café
Those six steps
in the first
of the book.
Part II has action guides to help you
implement every idea from Part I.
When you put it all together,
what makes this book
is that it’s
Entertaining + Useful
Entertaining because there are over
100 real life examples:
Like the story of
the world’s best
restaurant on the
coast of Spain,
which is revered
closed 6 months
out of the year.
Or the tale
of a small shop
owner in Austin
who decided to
open his own
Or how an
airline is redefining
the US domestic flight
And how the death of Superman killed
the comic book industry.
(and dozens more)
tell the story of why
And it is useful because you can read it
quickly and put the ideas to work for
To Find Out
The point is, this is not a book that
will gather dust on your bookshelf.
Besides me, lots of others will also tell
you this book is worth your time …
Selected from 1500 entries as 1 of the
Best Business Books Of 2008.
“A must-read social business book.”
And hundreds more positive reviews from around the world …
There are also a few translated
versions available …
Most importantly, businesses of all
sizes are actively using personality …
What have they all discovered?
Are you ready
to see what
could do for
Download An Exclusive Sample Chapter:
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