Inventionmachinebusinessinnovationconference2011 111019084607-phpapp02
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Inventionmachinebusinessinnovationconference2011 111019084607-phpapp02 Presentation Transcript

  • 1. 1 Leveraging Big Data to Drive Innovation December 14, 2011 Ken Klapproth, Vice President, Product Marketing
  • 2. Agenda Innovation Opportunity DOT 2: Social Media DOT 3: Blogs & Forums DOT 4: Search DOT 1: Data Explosion + + +
  • 3. THE MAIN EVENT
  • 4. “…” TWITTER HASHTAG: #BigDataToInnovate
  • 5. “Again, you can't connect the dots looking forward; you can only connect them looking backwards.”
  • 6. Dot 1: Data Explosion TWITTER HASHTAG: #BigDataToInnovate
  • 7. INFORMATION OVERLOAD
  • 8. 8
  • 9. 9 Storing 1.8 ZB of information would take:
  • 10. Source: Symantec 2010 State of the Data Center Global Data, January 2010 Terabytes Only 388 Petabytes (12.1M iPads) Average amount of storage per company
  • 11. Source: IDC’s Top 10 Enterprise Server Predictions for 2011 (IDC #226698) webcast, January 25, 2011 IDC predicts that between 1009 and 2020 digital data will grow 44 times to 35ZB, basically a growth of .8ZB in 2009 to 35ZB in 2020 for a CAGR of 44.99 TWITTER HASHTAG: #BigDataToInnovate
  • 12. :Dot 2Social Media TWITTER HASHTAG: #BigDataToInnovate
  • 13. TWITTER HASHTAG: #BigDataToInnovate
  • 14. TWITTER HASHTAG: #BigDataToInnovate
  • 15. f Source: Comscore, February 2011 1 out of every 8 minutesonline is spent on Facebook TWITTER HASHTAG: #BigDataToInnovate
  • 16. Source: Blogher, April2011 93% of US adult Internet users are on Facebook 164M US Internet Users 152M US Facebook Users TWITTER HASHTAG: #BigDataToInnovate
  • 17. Facebook overtaking Google and Yahoo in time spent online Source: Comscore, August 2011 TWITTER HASHTAG: #BigDataToInnovate
  • 18. Facebook now preferred way of sharing, second to email… Source: Chadwick Martin Bailey, September 2010 … for now! TWITTER HASHTAG: #BigDataToInnovate
  • 19. Social media puts web email on the decline Source: Comscore, December 2010 % Change December 2009 – December 2010 TWITTER HASHTAG: #BigDataToInnovate
  • 20. Dot 3: Blogs/Forums TWITTER HASHTAG: #BigDataToInnovate
  • 21. There are 152,000,000 blogs on the Internet Source: UM, October 2010 TWITTER HASHTAG: #BigDataToInnovate
  • 22. US Internet users: 3x time on blogs/social than email Source: The Nielsen Company, November 2010 TWITTER HASHTAG: #BigDataToInnovate
  • 23. Source: UM, October 2010 Global population of blog readers keeps growing % Daily Internet Users Who Read Blogs TWITTER HASHTAG: #BigDataToInnovate
  • 24. Source: eMarketer, August 2011 There are 31% more bloggers today than three years ago Internet Users Updating Blogs at Least Monthly (millions)
  • 25. Has the amount of information exceeded it’s usefulness or is it simply the way we search?
  • 26. :Dot 4Search TWITTER HASHTAG: #BigDataToInnovate
  • 27. Please click here to access the remainder of the presentation, as well as the on-demand replay of the webinar: http://InventionMachine.com/webcast-replay- leveraging-big-data-to-drive-innovation