MKTG2032 / MKTG 7037 <ul><ul><li>Internet Marketing </li></ul></ul><ul><ul><li>Series II </li></ul></ul>
Now to really push the limits http://isotropic.org/papers/chicken.pdf http://www.youtube.com/watch?v=yL_-1d9OSdk
 
Assessment Topics <ul><li>Microblogging </li></ul><ul><li>Blogging </li></ul><ul><li>Social networking </li></ul><ul><li>M...
Semester Part B Subject Reboot
Planned Schedule <ul><li>Five topics </li></ul><ul><ul><li>Services </li></ul></ul><ul><ul><li>Lifestreaming, Value Creati...
Virtual versus Value
Virtualisation and Marketing <ul><li>Virtualisation, the distribution of the sense of self into fragmented conversations, ...
R ole of  situation  in consumer behaviour
Situational influences <ul><li>Four main types of situations </li></ul><ul><ul><li>Communication situation </li></ul></ul>...
Attitude  c omponents and  manifestations
SDL Value in use Services marketing as the delivery of the intangible
Microblogging / Lifestreaming
Microblogging <ul><li>Microblogging: Posting short thoughts and ideas to a personal blog, particularly by using instant me...
Related Technique <ul><li>Lifestreaming </li></ul><ul><ul><li>An online record of a person's daily activities, either via ...
Pack Leader: Twitter
In the news recently… <ul><li>On his way to the police station, Buck took out his cell phone and sent a message to his fri...
Google's Weapon of Choice
Jaiku
Problems <ul><li>In Ghostbusters, it was a matter of not crossing the streams... lifeblogging and the fracturing of the co...
FriendFeed
Profilactic
Microblogging <ul><li>There is a distinct possibility that the solution of microblogging as a way to be faster, sharper an...
Creating, Communicating, Delivering and Exchanging <ul><li>How well does the AMA (2007) marketing definition describe cons...
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Week 08 Powerpoint

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  • Week 08 Powerpoint

    1. 1. MKTG2032 / MKTG 7037 <ul><ul><li>Internet Marketing </li></ul></ul><ul><ul><li>Series II </li></ul></ul>
    2. 2. Now to really push the limits http://isotropic.org/papers/chicken.pdf http://www.youtube.com/watch?v=yL_-1d9OSdk
    3. 4. Assessment Topics <ul><li>Microblogging </li></ul><ul><li>Blogging </li></ul><ul><li>Social networking </li></ul><ul><li>Meme tracking websites </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Online auctions </li></ul><ul><li>Bittorrent </li></ul><ul><li>The Principle of Rick Rolling </li></ul><ul><li>M-Commerce </li></ul><ul><li>Self publishing platform </li></ul>
    4. 5. Semester Part B Subject Reboot
    5. 6. Planned Schedule <ul><li>Five topics </li></ul><ul><ul><li>Services </li></ul></ul><ul><ul><li>Lifestreaming, Value Creation and UGC </li></ul></ul><ul><ul><li>Business to Computer: Search Engine Optimisation </li></ul></ul><ul><li>One review + Future of the Internet </li></ul>
    6. 7. Virtual versus Value
    7. 8. Virtualisation and Marketing <ul><li>Virtualisation, the distribution of the sense of self into fragmented conversations, and the importance of value-in-use over value-in-ownership is recasting the role of marketing from matchmaker of customer and place, into matchmediator of experience provider and experiences </li></ul>
    8. 9. R ole of situation in consumer behaviour
    9. 10. Situational influences <ul><li>Four main types of situations </li></ul><ul><ul><li>Communication situation </li></ul></ul><ul><ul><ul><li>Where? Alone or with others? Surrounding noise? </li></ul></ul></ul><ul><ul><li>Purchase situation </li></ul></ul><ul><ul><ul><li>Where? Alone or with others? In a hurry? </li></ul></ul></ul><ul><ul><li>Usage situation </li></ul></ul><ul><ul><ul><li>With guests or alone? For pleasure or for work? </li></ul></ul></ul><ul><ul><li>Disposal situation </li></ul></ul><ul><ul><ul><li>Before the next purchase? Trade-ins? </li></ul></ul></ul><ul><ul><ul><li>After the purchase, e.g. packagin </li></ul></ul></ul>
    10. 11. Attitude c omponents and manifestations
    11. 12. SDL Value in use Services marketing as the delivery of the intangible
    12. 13. Microblogging / Lifestreaming
    13. 14. Microblogging <ul><li>Microblogging: Posting short thoughts and ideas to a personal blog, particularly by using instant messaging software or a cell phone </li></ul><ul><ul><li>http://www.wordspy.com/words/microblogging.asp </li></ul></ul><ul><li>Specifications </li></ul><ul><ul><li>Short posts (140 character limit) ‏ </li></ul></ul><ul><ul><li>Topicality and Immediacy </li></ul></ul><ul><ul><li>Transient commentaries </li></ul></ul><ul><ul><li>Sense of conversation </li></ul></ul>
    14. 15. Related Technique <ul><li>Lifestreaming </li></ul><ul><ul><li>An online record of a person's daily activities, either via direct video feed or via aggregating the person's online content such as blog posts, social network updates, and online photos </li></ul></ul><ul><ul><ul><li>http://www.wordspy.com/words/lifestreaming.asp </li></ul></ul></ul>
    15. 16. Pack Leader: Twitter
    16. 17. In the news recently… <ul><li>On his way to the police station, Buck took out his cell phone and sent a message to his friends and contacts using the micro-blogging site Twitter. </li></ul><ul><li>The message only had one word. &quot;Arrested.&quot; </li></ul><ul><ul><li>http://edition.cnn.com/2008/TECH/04/25/twitter.buck/index.html </li></ul></ul><ul><li>http://someecards.com/upload/somewhat_topical/i_hope_someday_a_one_word_micro_blog.html </li></ul>
    17. 18. Google's Weapon of Choice
    18. 19. Jaiku
    19. 20. Problems <ul><li>In Ghostbusters, it was a matter of not crossing the streams... lifeblogging and the fracturing of the conversation requires stream aggregation for survival. </li></ul><ul><li>Enter the lifestream aggregators </li></ul>
    20. 21. FriendFeed
    21. 22. Profilactic
    22. 23. Microblogging <ul><li>There is a distinct possibility that the solution of microblogging as a way to be faster, sharper and less intense than blogging has created a problem of draining the attention economy. </li></ul><ul><li>That, or it's just cool that we can wax lyrical at 140 character bursts and get back on with life having said our piece </li></ul>
    23. 24. Creating, Communicating, Delivering and Exchanging <ul><li>How well does the AMA (2007) marketing definition describe consumer activity on the internet? </li></ul><ul><ul><li>Are we consumers, creators, mediators or brokers? </li></ul></ul>

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