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Stars Wars has attracted a cadre of dedicated fans across a multi-decade period. With the first film rapidly approaching 30 years old, the final instalment in the six episode part was released on May 19. This study looks at the impact of fandom on aspects of the consumption of the Star Wars experience, from attitudes to Star Wars, through to broader behaviours related to opinion seeking and opinion leadership. The study also uses a new measure of fandom, the “TruFan”scale, which performs well as an indicator of the influence of fandom. The study was conducted on a queue of 300 fans waiting for the midnight screening of Revenge of the Sith.