Teaching the Internet to non geek marketing / commerce students Dr Stephen Dann Marketing Lecturer (Geek to Commerce Student Interface)

Miss Hoover… what’s a google?

Geek period table CC Tw B Pd O Mktg My Ni W2 Hope C FB N Mc G Ct SL P W M SL Pa BT Ff Wik

MKTG student period table CC Tw B Pd O Mktg My Ni W2 Fear C FB N Mc G SL P W M SL Pa BT Ff Wik Summon Gordon Ramsay! Oh frak Uh…Houston? Okayish Good

Expectation, meet reality Expectation G-mail Facebook Twitter A blog / LJ / myspace Reality 60% needed to create a gmail account 80% never blogged 95% What’s a twitter? Reality sucks

Expectation

G-mail

Facebook

Twitter

A blog / LJ / myspace

Reality

60% needed to create a gmail account

80% never blogged

95% What’s a twitter?

Minimum tech outfit Online Twitter Blog (Blogger/Wordpress) G-mail (Docs, reader, mail, OpenID) Del.icio.us (+YahooPipes via proxy) Behaviour Reading blogs, leaving comments Not locking up in terror at new tech Mktg2032.wordpress.com mktg7037.blogspot.com @mktg2032_7037 Could really use a USB based standalone Twitter client. Attitudes, Culture and Behaviour Beyond “How do I make money?”

Online

Twitter

Blog (Blogger/Wordpress)

G-mail (Docs, reader, mail, OpenID)

Del.icio.us (+YahooPipes via proxy)

Behaviour

Reading blogs, leaving comments

Not locking up in terror at new tech

Mktg2032.wordpress.com

mktg7037.blogspot.com

@mktg2032_7037

Could really use a USB based standalone Twitter client.

Attitudes, Culture and Behaviour

Beyond “How do I make money?”

What else do they need?