Teaching The Non Tech

Slide 1: Teaching the Internet to non geek marketing / commerce students Dr Stephen Dann Marketing Lecturer (Geek to Commerce Student Interface)

Slide 2: Miss Hoover… what’s a google?

Slide 3: Geek period table Wik Ff BT Pa SL M W P SL Ct G Mc N FB C Hope W2 Ni My Mktg O Pd B Tw CC

Slide 4: MKTG student period table Good Wik Ff BT Pa SL Okayish M W P SL Uh…Houston? G Mc N FB C Oh frak Fear W2 Ni My Mktg Summon Gordon O Pd B Tw CC Ramsay!

Slide 5: Expectation, meet reality • Expectation • Reality – G-mail – 60% needed to create – Facebook a gmail account – Twitter – 80% never blogged – A blog / LJ / myspace – 95% What’s a twitter? Reality sucks

Slide 6: Minimum tech outfit • Online • Mktg2032.wordpress.com – Twitter • mktg7037.blogspot.com – Blog (Blogger/Wordpress) • @mktg2032_7037 – G-mail (Docs, reader, mail, – Could really use a USB OpenID) based standalone Twitter – Del.icio.us (+YahooPipes client. via proxy) • Attitudes, Culture and • Behaviour Behaviour – Reading blogs, leaving – Beyond “How do I make comments money?” – Not locking up in terror at new tech

Slide 7: What else do they need?