Measuring social media: Benchmarking an individual Twitter timeline.
Upcoming SlideShare
Loading in...5

Measuring social media: Benchmarking an individual Twitter timeline.



Presented at the AMSRS Conference in Sydney in 2011

Presented at the AMSRS Conference in Sydney in 2011



Total Views
Views on SlideShare
Embed Views



2 Embeds 3 2 1



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-ShareAlike LicenseCC Attribution-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Measuring social media: Benchmarking an individual Twitter timeline. Measuring social media: Benchmarking an individual Twitter timeline. Presentation Transcript

  • Measuring social media Benchmarking an individual Twitter timeline. @stephendann Senior Lecturer Speaker Company ($)
  • For those following along in the audience…
    • Hashtag: #AMSRS2011
    • Follow: @amsrs
    • Ask me a question via @stephendann
  • Measuring an individual timeline Understanding the story you’ve been telling over time View slide
  • Twitter in Six Easy Boxes 11,000 manually coded tweets later… View slide
  • Conversational
  • Conversational: Action Presenting at the AMSRS conference hosted by @amsrs_au
  • Conversational: Query Anyone here at AMSRS on Twitter?
  • Conversational: Referral @drstephendann AMSRS conference site
  • Conversational: Response @drstephendann: Aren’t you supposed to be presenting and not livetweeting?
  • News Events
  • News Events: Announcement Launcing a Post tweet intervention at the conference drinks tonight.
  • News Events: Hashtagged Event #amsrs2011 Watching presentation on social media metrics
  • News Events: Headlines Speaker announces new twitter method. Details forthcoming.
  • News Events: Sport Half time update: South Sydney 22: Bulldogs 18
  • News Events: Natural disaster Flooding rains in one part of Australia wreck other part of Australia a week later
  • News Events: Transport #sydtraffic Stuck in Darlinghurst Rd parking lot.
  • News Events: Weather Lightning and thunder over Penrith, no rain yet
  • Pass along
  • Pass along: Automated Endorsement At AMSRS (@ Hilton Sydney with n+1 other people)
  • Pass along: Endorsement Check out the program on the AMSRS Website -
  • Pass along: Retweet RT @amsrs: The 2011 conference website is now up and running and registrations are now open #AMSRS2011 visit to book!
  • Pass along: Secondary Social Media New photos from AMSRS upload ( http:// fb . me / )
  • Pass along: User generated content Conference lobby Day 1:
  • Phatic
  • Phatic: Broadcast Turns out I can spell ubiquitous, I just can't spell it consistently, because that's a different word.
  • Phatic: Fourth wall Note to self: Less PowerPoint slides next time
  • Phatic: Greetings And a big hello to everyone still awake in the back row!
  • Phatic: Unclassifiable Asdfa;’fjasdcv
  • Status
  • Status: Activity onstage, presenting at AMSRS on Twitter
  • Status: Automated Now playing “ Short Stack - Drop Dead Gorgeous” in Winamp.
  • Status: Location Currently at the Hilton Hotel.
  • Status: Mechanical Clearing paper jams on a photocopier should not be a spectator sport.
  • Status: Personal I’m rather pleased how this all came together on the day.
  • Status: Physical Feeling the cold down here in pre-grand final Sydney
  • Status: Temporal Only six minutes 22 seconds left in the presentation!
  • Status: Work Working back late tonight to finalise the Twitter research presentation
  • Spam: Really try not to be in this category.
  • If that feels strangely like a trip down a rabbit hole…
  • The question becomes, what can we do with the categories?
  • Track the story that’s been told Queensland Floods Case Study
  • Understand what the audience talks about #Conference Hashtag
  • Look towards what we can say Each category is a description of how it can be used
  • Beat Writer’s Twitter Block There are 28 different things you can talk about.
  • Thank you @stephendann | [email_address]