Innovation Adoption Presentation

Slide 1: Innovation Adoption Us versus Them?

Slide 2: Would show up to the opening of an envelope for the new experience…. Innovators. 5% of the market (at best, on a good day, with a great killer app) Us Want it because it’s so damn shiny Not entirely sure what it does, but they’ll figure that out after they get two of them (one to use, one to break and make something else out of it)

Slide 3: Would show up to the opening of an envelope to see what the fuss is about… Early adopter 13% of the market (when the wind is blowing the right direction) Us Also Us Want it because it seems quite useful, and the innovators seem to be doing okay… Semi sure what it does since they watched the innovators carefully… (but had more sense than to break the innovators toys)

Slide 4: Would show up to the opening of an envelope to be able to tell their friends about this killer envelope opening…. Early majority 30% of the market (some rounding may occur…) Still us Want it because they can tell other people about it OMG YOU TOTALLY HAVE TO BE MY FRIEND ON FACEBOOK!!!!!! (stand by for ten hundred blasted vampires, you chump)

Slide 5: Wouldn’t show up to the opening of the first envelope, but will be there for subsequent letters and boxes and mailing items…. Late Majority 35% of the market (The reason good ideas turn lame) Most definitely us Want it because other people have it, and they don’t want to miss out…. Either a begruding acceptance it’s time to change, or the reason it goes downhill (The market thinks that everything that you used to do with the software now needs to be hidden behind the ADVANCED button.)

Slide 6: Doesn’t like envelopes Laggard I. 10% of the market (For those who just plain don’t want it) We’ve all been there people DO NOT WANT. No really, don’t want a bar of it. Knows precisely what it does, tried it, and doesn’t want what it has to offer (Been there, done that, thought it sucked, gave it up and moved on with life)

Slide 7: Your envelope technology needs work. Call me in five years Super Adopters 5% of the market (Snipers of superior technology) Admit it, it’s us innit? Want it. Want it when it’s sufficiently advanced technology to rival magic Knows what it can become, and will come back to it when it meets their standards (Any sufficiently new technology has a long way to go until I’ll be adopting it at Version 5.0)

Slide 8: Innovation versus Loyalty Still writing new content for the Apple Newton Loyalists are laggards Innovators are traitors They’ll get you started and leave when new features arrive, or the scene stops being elite, or MSM mentions twitter