0
Strategy Setting<br />
#WSMC08<br />Ask questions that give social marketing answers <br />4 questions <br />Why this message?<br />why now?<br /...
#WSMC08<br />Where's the product?<br />Enough with the awareness<br />More with the solutions and products<br />Twitter as...
The Tool kit<br />Social Marketing Methods<br />Your objectives<br />A Categorical Framework<br />
Where do you want to tweet?<br />
Tweet for…<br />Price<br />Social confirmation <br />Affirmation <br />Barrier Reduction<br />Place<br />Check-in<br />Loc...
Marketing mix<br />Product<br />Price<br />Place<br />Promo<br />Conversational<br />Uses an @statement to address another...
Measurement and Coding<br />Measuring the inputs and outputs<br />
Questions<br />@stephendann | stephen.dann@anu.edu.au<br />
Upcoming SlideShare
Loading in...5
×

Strategy Setting for Twitter and Social Marketing

669

Published on

Strategy Setting for Twitter and Social Marketing: Using the Dann 2010 model as a guideline for direction section rather than analytics. Social change communication in 140 characters of strategic outcomes.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
669
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Strategy Setting for Twitter and Social Marketing"

  1. 1. Strategy Setting<br />
  2. 2. #WSMC08<br />Ask questions that give social marketing answers <br />4 questions <br />Why this message?<br />why now?<br />why then?<br />why you?<br />Lagarde (2008) via @drstephendann<br />
  3. 3. #WSMC08<br />Where's the product?<br />Enough with the awareness<br />More with the solutions and products<br />Twitter as a channel for idea products<br />
  4. 4. The Tool kit<br />Social Marketing Methods<br />Your objectives<br />A Categorical Framework<br />
  5. 5. Where do you want to tweet?<br />
  6. 6. Tweet for…<br />Price<br />Social confirmation <br />Affirmation <br />Barrier Reduction<br />Place<br />Check-in<br />Location<br />Activity<br />Channel Notifications<br />
  7. 7. Marketing mix<br />Product<br />Price<br />Place<br />Promo<br />Conversational<br />Uses an @statement to address another user<br />Status<br />An answer to “What are you doing now?”<br />Pass along<br />Tweets of endorsement of content <br />News<br />Identifiable news content which is not UGC<br />Phatic<br />Content independent connected presence<br />
  8. 8. Measurement and Coding<br />Measuring the inputs and outputs<br />
  9. 9. Questions<br />@stephendann | stephen.dann@anu.edu.au<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×