Stephen Dann

Username stephendann
Follow

All comments 20
Comments by Stephen Dann 6
Comments on Stephen Dann's content 14

Comments

Stephen Dann commented on Numbers Bad pun. All that work for a terrible pun. 6 months ago
Stephen Dann commented on Redefining Social Marketing Please note: This is the presentation exactly as delivered at the World Social Marketing Conference. The definition presented here has been modified for publication in the Journal of Business Research special edition on the WSMC paper. 2 years ago
Stephen Dann commented on Political marketing During Office: The unresolved question of voter relationship marketing I’ve added the references as comments to the slides where the citations appear 2 years ago
Stephen Dann commented on Political marketing During Office: The unresolved question of voter relationship marketing Berger, P.D., and Nasr, N.I. 1998 ’Customer Lifetime Value: Marketing Models And Applications’, Journal Of Interactive Marketing 12 (1) O’Malley L, and Tynan, C (2001) Reframing relationship marketing for consumer markets, Interactive Marketing, 2 (3) 240-246 Dorrington, P and Goodwin, J (2002) the role of lifetime value in customer relationship management, Interactive Marketing, 4 (1) 7-18 Cottle, D and Bolger, D (2008) John Howard and the Race Question, Australian Political Studies Association Conference, 6 – 9 July 2008 Hilton Hotel, Brisbane, Australia 2 years ago
Stephen Dann commented on Political marketing During Office: The unresolved question of voter relationship marketing Grönroos, C. 1994 ’From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing’, Management Decision, 32 (2) 4-20 2 years ago
Stephen Dann commented on Political marketing During Office: The unresolved question of voter relationship marketing Needham, C., 2005. Brand leaders: Clinton, Blair and the limitations of the permanent campaign, Political Studies 53 (2), 343–361. Newman B, 1999 “Handbook of Political Marketing” Thousand Oaks, CA. Sage. Howard (2004) in Van Onselen, Peter and Errington, Wayne (2007) ’The Democratic State as a Marketing Tool: The Permanent Campaign in Australia’, Commonwealth & Comparative Politics, 45:1, 78 — 94 2 years ago