IGT business beakfast 250610
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IGT business beakfast 250610

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Presentation to business owners covering pre presentation survey results and a few sample slides.

Presentation to business owners covering pre presentation survey results and a few sample slides.

More in: Technology , Business
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http://socialwrks.com 8
http://socialwrks.2020staging.com 3
http://www.socialsensemakers.com 1
http://www.socialwrks.com 1

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  • 1. Is your company using or intending to use any of the following Social Web technologies or tools? 25 responses
  • 2. If you are using or intend to use some form of Social Web technology or tool, what is the purposeof that use? 25 responses
  • 3. Do you believe that for your area of work there is a fundamental idealogical shift in how business is or will be conducted partly as a result of new social web technologies and practices? Ifyes can you select the items that most represent this shift? 25 responses
  • 4. Source: Gary Hamel, Aug 2009Pace of Change past century past decades today Deming McGregor Source: Gary Hamel, Aug 2009 Inflection point Sloan for much needed boost? Rate of McCollum Taylor Innovation 1860 1890 1920 1950 1980 2010 http://www.flickr.com/photos/jurvetson/17095584/
  • 5. the social customer 5http://www.flickr.com/photos/marc_smith/4700843782/in/photostream/
  • 6. noshou(ng to buylisten buyrespond buyservecollaboratebuild experience customer acquisition 6 http://www.flickr.com/photos/fotologic/242616844/sizes/o/
  • 7. Use technology to“listen”, understand,quickly respond topreferencesIntegrate marketingwith design/manufacturing -involve customersearly in developmentCustomer becomes“co-producer” and Corporateloyal InteractionStudy carried out by Stephen Danelutti 1996
  • 8. Engagingplatforms
  • 9. seeding conversation and activity Capturing business activities Participate in poolingAllow to comment and vote
  • 10. Tracking colleagues Capturing status updates Capturing expertise Comments to elaborateCommunity in Action 10