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Personal Branding

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  • “The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”

  • “The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”

  • “The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”

  • “The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”

  • “The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”

  • “The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”

  • “The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”

  • “The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”

  • “The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”

  • “The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”

  • “The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”

  • “The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”

  • “The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”

  • “The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”

  • “The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”

  • “The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”

  • “The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”

  • “The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”

  • “The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”

  • “The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”

  • “The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”

  • Provide an overview of each and their purpose.
  • Provide an overview of each and their purpose.
  • Provide an overview of each and their purpose.
  • Provide an overview of each and their purpose.
  • Provide an overview of each and their purpose.
  • Provide an overview of each and their purpose.
  • Provide an overview of each and their purpose.
  • Provide an overview of each and their purpose.
  • Provide an overview of each and their purpose.
  • \"18% of working college graduates report that their employer expects some form of self-marketing online as part of their job.\"Digital Footprints, Pew Internet and American Life Project, December 2007.
    \"22% of managers screen their staff using social networks and 10% of admissions officers verify potential students using social networks.\"Careerbuilder.com & Kaplan
    \"There are 1.5 million graduating college students for 2009 and employers are only hiring 1.3% more of them.  Differentiation through branding is imperative for success.\"Hartford Courant & WSJ
    SOURCE: http://danschawbel.com/personalbranding.htm
    SOURCE: http://www.tradingeconomics.com/
    “Initially, it was largely the creative classes who saw that an online following could eventually grow into paying customers. For example, rock musicians who once spent years trying to land a record deal with a major label created pages on the popular MySpace social networking site, forged bonds with online fans through free downloads or other audience-participation efforts and eventually sold compact discs or song downloads to a loyal following.”
    SOURCE: Advertising Yourself: Building a Personal Brand through Social Networks
    Published: April 15, 2009 in Knowledge@Wharton

  • Speak to Name Recognition (Aunts & Uncles purchasing domains for newborns)
    Speak to Social Networking Rules of Engagement - Associate Policies
    Speak to Public Nature of Online Media
  • Transcript

    • 1. Personal Branding...Online Using Digital Tools to Set Yourself Up for Success in the Real World
    • 2. What is Branding?
    • 3. What is Branding? Differentiating oneself in the marketplace
    • 4. What is Branding? Differentiating oneself vs. in the marketplace
    • 5. What is Branding? Differentiating oneself vs. in the marketplace
    • 6. What is Branding? Differentiating oneself vs. in the marketplace vs.
    • 7. What is Branding? Differentiating oneself vs. in the marketplace vs.
    • 8. What is Branding? Differentiating oneself vs. in the marketplace vs. vs.
    • 9. What is Branding? Differentiating oneself vs. in the marketplace vs. vs.
    • 10. What is Branding? Differentiating oneself vs. in the marketplace vs. vs. vs.
    • 11. What is Branding? Differentiating oneself vs. in the marketplace vs. vs. vs.
    • 12. What is Branding? Differentiating oneself vs. in the marketplace vs. vs. vs. vs.
    • 13. What is Branding? Differentiating oneself vs. in the marketplace vs. vs. vs. vs.
    • 14. What is Branding? Differentiating oneself vs. in the marketplace vs. vs. vs. vs. 1. Who you are.
    • 15. What is Branding? Differentiating oneself vs. in the marketplace vs. vs. vs. vs. 1. Who you are. 2. What you do.
    • 16. What is Branding? Differentiating oneself vs. in the marketplace vs. vs. vs. vs. 1. Who you are. 2. What you do. 3. Unique way you do it.
    • 17. Online Branding
    • 18. Online Branding Personal Websites .com Blogs Facebook Twitter LinkedIn VisualCV
    • 19. So What? Employer’s expect it. Recruiters screen & verify applicants using social networks. Unemployment rates skyrocketing!
    • 20. So What? Employer’s expect it. Recruiters screen & verify applicants using social networks. Unemployment rates There are more job skyrocketing! seekers compared to number of jobs available!
    • 21. Brand Protection
    • 22. Brand Protection
    • 23. Brand Protection
    • 24. Brand Protection
    • 25. Brand Protection
    • 26. Brand Protection
    • 27. Getting Real Communication Skills: Effective utilization of language skills Follow your passion, find target niche Networking Skills: Establishing relationships in order to get hired, climb the ladder, and stay employed
    • 28. Action Items Start Now! Be a differentiator! Discover - Who you are...Develop Plan “Be the best at something for a Create - Build specific audience.” - Content Dan Schawbel Communicate - Get Build effective word out! Market relationships! Maintain - Update, Grow Network! Manage Reputation
    • 29. The Power of Personal Branding
    • 30. The Power of Personal Branding
    • 31. More Information Daniel Schwabel www.danschawbel.com Tony Robbins - Why we do what we do video www.ted.com Barack Obama http://www.visualcv.com/ barackobama
    • 32. Questions? @stephenckincaid
    • 33. Acxiom is a global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight that enables effective and profitable marketing initiatives and business decisions. Acxiom's consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration, and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe, and Asia-Pacific. Stephen C Kincaid is a Technical Executive servicing two major financial services corporations within the banking/credit card industry. He leads overall strategies and architectures for his clients’ solutions and provides oversight into technical development of large, complex, or high risk solutions. He provides the highest level customer interface and continuity at strategic planning levels to address business requirements and provide tangible results. He works to ensure client solutions take maximum advantage of Acxiom's standard solutions and services.

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