Future Twitter Trends


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A look at what's happening with Twitter

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Future Twitter Trends

  1. 1. twitter future trends <ul><li>stephencater.com </li></ul>
  2. 2. <ul><li>tweeting to searching </li></ul><ul><li>more than google </li></ul><ul><li>blabbers, sifters and broadcasters </li></ul><ul><li>online news shift </li></ul><ul><li>gated community </li></ul><ul><li>fragmentation </li></ul><ul><li>powered by twitter </li></ul><ul><li>open source api </li></ul><ul><li>as a business model </li></ul><ul><li>what’s killing twitter? </li></ul>content
  3. 3. tweeting to searching <ul><li>the noise is growing </li></ul><ul><li>as more users sign up the signal-to-noise ratio is dropping </li></ul><ul><li>because of twitters nature it’s becoming harder to hear everyone of your followers </li></ul><ul><li>increasingly the only way to find useful information will be the search tool </li></ul>
  4. 4. more than google <ul><li>there have been many pretenders to the google search throne </li></ul><ul><li>many are saying that twitter offers more: </li></ul><ul><ul><li>near real-time results; human filtered; follow search topic tweets; and trending topics </li></ul></ul>
  5. 5. blabbers, sifters and broadcasters <ul><li>blabbers: </li></ul><ul><li>continue to ‘bla bla bla’ about what they ate at lunch </li></ul><ul><li>sifters: </li></ul><ul><li>will use twitter to check the word on the street and the latest news </li></ul><ul><li>broadcasters: </li></ul><ul><li>keep pumping out tweets </li></ul>
  6. 6. online news shift <ul><li>the rise of twitter in Iran also reflects a fundamental shift in the nature of news </li></ul><ul><li>government and media outlets are no longer the gatekeepers to news </li></ul><ul><li>‘ citizen journalism’ is the added value </li></ul><ul><li>twitter reporters have reported from plane crashes, terror attacks, and natural disasters </li></ul><ul><li>there’s no guarantee traditional news sources can keep up </li></ul>
  7. 7. gated community <ul><li>recently twitter has suffered from increasing spam and frivolous users </li></ul><ul><li>just as users can secure their updates, groups of users could create their own secured twitter neighbourhoods </li></ul>
  8. 8. fragmentation <ul><li>twitter has many potential paths for future developments </li></ul><ul><li>this may lead it to fragment its current functionality into separate services </li></ul><ul><ul><li>for example: search, news, micro-blogging </li></ul></ul>
  9. 9. powered by twitter <ul><li>in a similar fashion to the effect of wordpress, </li></ul><ul><li>we are likely to see more 3rd parties adapting the twitter platform to new services and applications </li></ul><ul><li>eg. </li></ul><ul><ul><li>microsoft’s ‘exec tweets’ exectweets.com </li></ul></ul><ul><ul><li>vw’s twitter ad banner adapt </li></ul></ul>
  10. 10. open source <ul><li>collaboration and open source data is a growing trend online from facebook connect to google maps - everyone has access to the database </li></ul><ul><li>twitter is no different </li></ul><ul><li>its openness brings the opportunity for collaboration from other developers </li></ul><ul><li>the already vast resource of tools that use the twitter api is a heads up as to what will happen in the future </li></ul>
  11. 11. as a business model <ul><li>right now it has no business model as is basing itself solely on estimated worth </li></ul><ul><li>they’ve turned down acquisition offers </li></ul><ul><li>they’re thinking about an advertising model </li></ul><ul><li>transition into an e-commerce has been discussed </li></ul><ul><li>whatever they decide to do, this step will make or break twitter </li></ul>
  12. 12. what’s killing twitter? <ul><li>constant hemorrhaging of the twitter api can put a severe strain on the service </li></ul><ul><li>users are up in arms with the lack of communication from about the service's problems </li></ul><ul><li>they intend to replace the existing system component by component. that will take too long for users and possibly result in even more downtime </li></ul><ul><li>it's more than clear that twitter is digging its own grave with tons of help from both inside and outside the company </li></ul><ul><li>the question then becomes: where will you go if or when twitter dies? </li></ul>