Future Twitter Trends

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    Future Twitter Trends - Presentation Transcript

    1. twitter future trends
      • stephencater.com
      • tweeting to searching
      • more than google
      • blabbers, sifters and broadcasters
      • online news shift
      • gated community
      • fragmentation
      • powered by twitter
      • open source api
      • as a business model
      • what’s killing twitter?
      content
    2. tweeting to searching
      • the noise is growing
      • as more users sign up the signal-to-noise ratio is dropping
      • because of twitters nature it’s becoming harder to hear everyone of your followers
      • increasingly the only way to find useful information will be the search tool
    3. more than google
      • there have been many pretenders to the google search throne
      • many are saying that twitter offers more:
        • near real-time results; human filtered; follow search topic tweets; and trending topics
    4. blabbers, sifters and broadcasters
      • blabbers:
      • continue to ‘bla bla bla’ about what they ate at lunch
      • sifters:
      • will use twitter to check the word on the street and the latest news
      • broadcasters:
      • keep pumping out tweets
    5. online news shift
      • the rise of twitter in Iran also reflects a fundamental shift in the nature of news
      • government and media outlets are no longer the gatekeepers to news
      • ‘ citizen journalism’ is the added value
      • twitter reporters have reported from plane crashes, terror attacks, and natural disasters
      • there’s no guarantee traditional news sources can keep up
    6. gated community
      • recently twitter has suffered from increasing spam and frivolous users
      • just as users can secure their updates, groups of users could create their own secured twitter neighbourhoods
    7. fragmentation
      • twitter has many potential paths for future developments
      • this may lead it to fragment its current functionality into separate services
        • for example: search, news, micro-blogging
    8. powered by twitter
      • in a similar fashion to the effect of wordpress,
      • we are likely to see more 3rd parties adapting the twitter platform to new services and applications
      • eg.
        • microsoft’s ‘exec tweets’ exectweets.com
        • vw’s twitter ad banner adapt
    9. open source
      • collaboration and open source data is a growing trend online from facebook connect to google maps - everyone has access to the database
      • twitter is no different
      • its openness brings the opportunity for collaboration from other developers
      • the already vast resource of tools that use the twitter api is a heads up as to what will happen in the future
    10. as a business model
      • right now it has no business model as is basing itself solely on estimated worth
      • they’ve turned down acquisition offers
      • they’re thinking about an advertising model
      • transition into an e-commerce has been discussed
      • whatever they decide to do, this step will make or break twitter
    11. what’s killing twitter?
      • constant hemorrhaging of the twitter api can put a severe strain on the service
      • users are up in arms with the lack of communication from about the service's problems
      • they intend to replace the existing system component by component. that will take too long for users and possibly result in even more downtime
      • it's more than clear that twitter is digging its own grave with tons of help from both inside and outside the company
      • the question then becomes: where will you go if or when twitter dies?

    + Steve CaterSteve Cater, 4 months ago

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    A look at what's happening with Twitter

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