Facebook page posts are being given less organic reach

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In the last few weeks a number of articles have suggested that Facebook are giving month on month less exposure to page posts in newsfeeds, with a big switch apparently taking place in September. Here's what I've found...

On a UK-based Faecebook page that has over 400,000 fans there a clear decline in total reach for individual posts across the last four months. I have omitted all posts that had media activity. Full article here: http://www.stephencater.com/2012/12/facebook-page-posts-are-being-given.html

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Facebook page posts are being given less organic reach

  1. 1. Facebook page posts are being given less organic reach Page posts (without media support) from 1st Aug to 3rd Dec 2012 facebook.com/xxxxxxxxxxxxxxxxx 90000" 80000" 70000"Post%Total%Reach%(excluding%MP%supported%posts)% 60000" 50000" 40000" 30000" 20000" 10000" 0" 10/07/2012" 30/07/2012" 19/08/2012" 08/09/2012" 28/09/2012" 18/10/2012" 07/11/2012" 27/11/2012" 17/12/2012" Date%

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