Yale 2011

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Yale Library Research Education Symposium June 9, 2011

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Yale 2011

  1. 1. Future Ready: <br />Academic Libraries on the Edge<br />Stephen Abram, MLS<br />Yale Library Research Education Symposium<br />New Haven, CT<br />June 9, 2011<br />
  2. 2. Change<br />These slides are available at Stephen’s Lighthouse blog<br />
  3. 3. We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things<br />
  4. 4. News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
  5. 5. News Flash<br />News Flash<br />Tech Shift Happens<br />
  6. 6. Seth Godin on Decisions (June 8, 2011)<br /><ul><li>Which of the four are getting in the way?
  7. 7. You don't know what to do
  8. 8. You don't know how to do it
  9. 9. You don't have the authority or the resources to do it
  10. 10. You're afraid
  11. 11. Once you figure out what's getting in the way, it's far easier to find the answer (or decide to work on a different problem).
  12. 12. Stuck is a state of mind, and it's curable.</li></li></ul><li>
  13. 13. 20th Century Strategies<br /><ul><li>Inventory and Collections
  14. 14. Buildings
  15. 15. Search
  16. 16. Reading is Fundamental
  17. 17. Patrons
  18. 18. Outreach
  19. 19. Circulation
  20. 20. Privacy</li></li></ul><li>21st Century Strategies<br /><ul><li>Content Access
  21. 21. Bricks and Clicks and Tricks
  22. 22. Communities of Knowledge and Practice
  23. 23. Research Impact
  24. 24. Partnerships
  25. 25. Information Literacy Programs
  26. 26. Social links and Student Life</li></li></ul><li>What Are Libraries Really For?<br /><ul><li>Community
  27. 27. Learning
  28. 28. Discovery
  29. 29. Progress
  30. 30. Research (Applied and Theoretical)
  31. 31. Cultural & Knowledge Custody
  32. 32. Economic Impact </li></li></ul><li>Columbus, Cook, Magellan and Libraries: Searching for the corners of the earth, the edge of the oceans and discovering dragons ... <br />
  33. 33. -<br />
  34. 34.
  35. 35.
  36. 36. Magellan<br />Columbus<br />Cook<br />
  37. 37.
  38. 38.
  39. 39. Questions for Academic Libraries Today:<br />Are the priorities right?<br />Are learning, research, discovery changing materially and what is actually changing?<br />Books. Meh.<br />What is the role for librarians in the real future (that is not an extension of the past)?<br />
  40. 40.
  41. 41. What has changed?<br /><ul><li> Libraries at the heart of the campus? Nope.
  42. 42. Students are focused at the lesson and event (essay, test, exam) level
  43. 43. Researchers are connected beyond the host institution.
  44. 44. Physical access and basic reading has already evolved to intellectual access with new competencies</li></li></ul><li>A Metaphor<br />
  45. 45. Grocery Stores<br />
  46. 46. Grocery Stores<br />
  47. 47. Grocery Stores<br />
  48. 48. Cookbooks, Chefs . . .<br />
  49. 49. Cookbooks, Chefs . . .<br />
  50. 50. Meals<br />
  51. 51. The new bibliography and collection development<br />KNOWLEDGE PORTALS<br />KNOWLEDGE,<br />LEARNING,<br />INFORMATION &<br />RESEARCH<br />COMMONS<br />
  52. 52. Chefs, counsellors, teachers, magicians<br />Librarians play a vital role in building the critical connections between information , knowledge and learning.<br />
  53. 53. Service Metaphor<br /><ul><li>Cafeterias
  54. 54. Take Out
  55. 55. Private Dining Rooms
  56. 56. Private Chefs
  57. 57. Variety</li></li></ul><li>Culture<br />
  58. 58. Trans-Literacy: Move beyond reading & PC skills <br /><ul><li>News literacy
  59. 59. Technology literacy
  60. 60. Information literacy
  61. 61. Media literacy
  62. 62. Adaptive literacy
  63. 63. Research literacy
  64. 64. Academic literacy
  65. 65. Reputation, Etc.
  66. 66. Reading literacy
  67. 67. Numeracy
  68. 68. Critical literacy
  69. 69. Social literacy
  70. 70. Computer literacy
  71. 71. Web literacy
  72. 72. Content literacy
  73. 73. Written literacy</li></li></ul><li>You have the tools.<br />
  74. 74. Stop Making it so Hard!<br />
  75. 75.
  76. 76. Steal <br />This <br />Idea<br />
  77. 77. List of content farms and general spammy user generated content sites:<br /><ul><li>All Experts (allexperts.com)
  78. 78. Answers (answers.com)
  79. 79. Answer Bag (answerbag.com)
  80. 80. Articles Base (articlesbase.com)
  81. 81. Ask (ask.com)
  82. 82. Associated Content (associatedcontent.com)
  83. 83. BizRate (bizrate.com)
  84. 84. Buzle (buzzle.com)
  85. 85. Brothersoft (brothersoft.com)
  86. 86. Bytes (bytes.com)
  87. 87. ChaCha (chacha.com)
  88. 88. eFreedom (efreedom.com)
  89. 89. eHow (ehow.com)
  90. 90. Essortment (essortment.com)
  91. 91. Examiner (examiner.com)
  92. 92. Expert Village (expertvillage.com)
  93. 93. )
  94. 94. Experts Exchange (experts-exchange.com)
  95. 95. eZine Articles (ezinearticles.com)
  96. 96. Find Articles (findarticles.com)
  97. 97. FixYa (fixya.com Helium (helium.com)
  98. 98. Hub Pages (hubpages.com)
  99. 99. InfoBarrel (infobarrel.com)
  100. 100. Livestrong (livestrong.com)
  101. 101. Mahalo (mahalo.com)
  102. 102. Mail Archive (mail-archive.com)
  103. 103. Question Hub (questionhub.com)
  104. 104. Squidoo (squidoo.com)
  105. 105. Suite101 (suite101.com)
  106. 106. Twenga (twenga.com)
  107. 107. WiseGeek (wisegeek.com)
  108. 108. Wonder How To (wonderhowto.com)
  109. 109. Yahoo! Answers (answers.yahoo.com)
  110. 110. Xomba (xomba.com)</li></li></ul><li>
  111. 111.
  112. 112.
  113. 113. The nasty facts about Google & Bing and consumer search:<br />SEO / SMO<br />Content Farms<br />Advertiser-driven<br />Geotagging<br />GOOG<br />
  114. 114. Have Students Changed?<br />
  115. 115. YES (duh!)<br />
  116. 116.
  117. 117.
  118. 118.
  119. 119.
  120. 120.
  121. 121. My son: Zachary<br />
  122. 122. NextGen Differences<br /><ul><li>Increase in IQ - 15-20 Points
  123. 123. Educational attainment up, a lot
  124. 124. Reading up, markedly
  125. 125. Brain & Developmental Changes
  126. 126. Eye Movement Changes
  127. 127. Massive Behavioural Changes
  128. 128. Major Decline in Crime Rates – down 65%
  129. 129. But still a 70% behavior overlap with Boomers (see my book chapter)</li></li></ul><li>Young People Have Changed, but<br /><ul><li>Twitter & Facebook are dominated by the middle-aged
  130. 130. Gaming too. . . Mothers in their 30’s
  131. 131. Social networks fastest growing populations are seniors and is more international and less urban and less English dominated.
  132. 132. eBook reader usage is largely middle-aged.
  133. 133. Mobile data usage is growing beyond youth very quickly, workplace use is huge </li></li></ul><li>
  134. 134. We often believe a lot that isn’t true.<br />What We Never Really Knew Before (US/Canada)<br /><ul><li>27% of our users are under 18.
  135. 135. 59% are female.
  136. 136. 29% are college students.
  137. 137. 5% are professors and 6% are teachers.
  138. 138. On any given day, 35% of our users are there for the very first time!
  139. 139. Only 29% found the databases via the library website.
  140. 140. 59% found what they were looking for on their first search.
  141. 141. 72% trusted our content more than Google.
  142. 142. But, 81% still use Google.</li></li></ul><li>2010 Eduventures Research on Investments<br /><ul><li>58% of instructors believe that technology in courses positively impacts student engagement.
  143. 143. 71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.
  144. 144. 71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.
  145. 145. 79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.
  146. 146. 87% of students believe online libraries and databases have had the most significant impact on their overall learning.
  147. 147. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.
  148. 148. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals.
  149. 149. 44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.
  150. 150. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)
  151. 151. 49% of students believe that online libraries and databases will have the greatest impact on student engagement.
  152. 152. Students are more optimistic about the potential for technology.</li></li></ul><li>
  153. 153.
  154. 154.
  155. 155. Bricks, Clicks and Tricks Gambling<br />
  156. 156. Emerging Tech that Drives Users to the Library<br /><ul><li>Content Farms, Mills (Demand Media, AOL, etc.)
  157. 157. Encyclopedia.com
  158. 158. HighBeam & Questia
  159. 159. WorldCat
  160. 160. AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid!
  161. 161. Geo-IP features and measures
  162. 162. Watch for more . . .</li></li></ul><li>Very Big Secret<br />The Elephant in the Room<br />
  163. 163. Change can happen very fast<br />
  164. 164. Sensemaking<br />
  165. 165. 5 Things have Changed . . A LOT! <br />Cardholders, Users, Members, Patrons, Clients, Customers, Learners, Students, Scholars, Researchers, Teachers, Professors<br />Books & Media & Collections<br />Mobility<br />Learning & Research<br />Government<br />The History of Unintended Consequences & Unpredictability<br />
  166. 166. “Strategy is a Choice. . .<br />To be a victim and feel these changes are fated and blamestorm<br />OR<br />Create the future we need and take collective responsibility for the conversation and development of the future.”<br />Find Reasons not Excuses.<br />
  167. 167. As technology advances<br />
  168. 168. Emboldened Librarians hold the key<br />
  169. 169. So how must library and educator strategies change?<br />
  170. 170. Discovery & Ideas<br />
  171. 171. Has academic research focus shifted entirely?<br />
  172. 172. Has the future changed?Has our future changed?<br />
  173. 173.
  174. 174.
  175. 175. COWS, etc.<br />
  176. 176.
  177. 177.
  178. 178.
  179. 179. The Future Discovered<br /><ul><li>Stem Cells
  180. 180. fMRI and The Brain
  181. 181. Cloning
  182. 182. Trucking and GPS
  183. 183. Wind and other energy
  184. 184. Nanotechnology
  185. 185. Robotics
  186. 186. Massive Book Digitization
  187. 187. Music
  188. 188. Translation
  189. 189. Streaming Media
  190. 190. Seed Bank</li></li></ul><li>A 1965 iPhone<br />
  191. 191. Books<br />
  192. 192. We have a shallow understanding of the Codex – the book format(s)Transition from scrolls – illumination – codex – and beyond<br />
  193. 193. What does all this mean?<br /><ul><li>The Article level universe
  194. 194. The Chapter and Paragraph Universe
  195. 195. Integrated with Visuals – graphics and charts
  196. 196. Integrated with ‘video’
  197. 197. Integrated with Sound and Speech
  198. 198. Integrated with social web
  199. 199. Integrated with interaction and not just interactivity
  200. 200. How would you enhance a book?</li></li></ul><li>
  201. 201.
  202. 202.
  203. 203.
  204. 204. So how must library and educator strategies change?<br />
  205. 205. Mobility<br />
  206. 206.
  207. 207.
  208. 208. Broadband<br /><ul><li>You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
  209. 209. Net neutrality, kill switches . . .
  210. 210. Local wired, mobile access ‘everywhere’ to the home and workplace on a personal basis
  211. 211. Geo-awareness: GIS, GPS, GEO-IP, etc.
  212. 212. Wireless as a business strategy (Starbucks)
  213. 213. Mobile dominates the largest generation</li></li></ul><li>What changes with personal devices?<br />
  214. 214. The Fanboys are failing us.<br />
  215. 215. The Physical Act of Reading<br />
  216. 216.
  217. 217.
  218. 218.
  219. 219.
  220. 220.
  221. 221.
  222. 222.
  223. 223. Speaking of e-Books...<br />
  224. 224.
  225. 225.
  226. 226. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . . <br />
  227. 227.
  228. 228.
  229. 229.
  230. 230.
  231. 231.
  232. 232.
  233. 233.
  234. 234.
  235. 235.
  236. 236.
  237. 237.
  238. 238.
  239. 239.
  240. 240.
  241. 241.
  242. 242.
  243. 243.
  244. 244.
  245. 245.
  246. 246.
  247. 247.
  248. 248.
  249. 249.
  250. 250.
  251. 251.
  252. 252.
  253. 253.
  254. 254.
  255. 255. Can we frame the e-book issue so that it can be addressed rationally?<br />
  256. 256. Books <br />
  257. 257. Fiction<br />
  258. 258. Non-Fiction<br />
  259. 259. E-Learning<br />
  260. 260.
  261. 261.
  262. 262. What do we <br />need to know?<br />What are <br />we going <br />to do next? <br />
  263. 263. StrategicAnalytics<br />
  264. 264.
  265. 265. What do we need to know?<br /><ul><li>How do library databases and virtual services compare with other web experiences?
  266. 266. Who are our core virtual users? Are there gaps?
  267. 267. Does learning happen? How about discovery?
  268. 268. What are user expectations for true satisfaction?
  269. 269. How does library search compare to consumer search like Google and retail or government?
  270. 270. How do people find and connect with library virtual services?
  271. 271. Are end users being successful in their POV?
  272. 272. Are they happy? Will they come back? Tell a friend?</li></li></ul><li>
  273. 273. Save the User! <br />
  274. 274. What Would You Attempt If You Knew You Would Not Fail?<br />
  275. 275. 20th Century Strategies<br /><ul><li>Inventory and Collections
  276. 276. Buildings
  277. 277. Search
  278. 278. Reading is Fundamental
  279. 279. Patrons
  280. 280. Outreach
  281. 281. Circulation
  282. 282. Privacy</li></li></ul><li>21st Century Strategies<br /><ul><li>Content Access & Discovery
  283. 283. Bricks and Clicks and Tricks
  284. 284. Communities of Knowledge and Practice
  285. 285. Research Impact
  286. 286. Partnerships
  287. 287. Information Literacy Programs
  288. 288. Social links and Student Life</li></li></ul><li>A Third Path<br />
  289. 289. The power of libraries<br />
  290. 290.
  291. 291. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Cengage Learning (Gale)<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />Facebook: Stephen Abram<br />LinkedIn / Plaxo: Stephen Abram<br />Twitter: sabram<br />SlideShare: StephenAbram1<br />
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