The Complex Value PropositionSmelly OrYellow SexLiquid Appeal?
What are the goals?• What are your goals?• What are their goals?• Is there a difference?
Books, eBooks Serve and ChangeMagazines Answer and DecideWebsites Engage and DiscussBuildings, Branches Link and LearnRooms Entertain and PlayDesks Tell a storyPrograms DoNouns can be warehoused Action verbs imply dynamismand ‘cut’ and impact
Remaining Relevant and Having a Positive Impact
Up Your Game• Know your local community demographics• Focus on needs assessment and social assessments• Prioritize: Love all, Serve all, Save the World means nothing gets done• Priorities are SMART: Specific, Measurable, Attainable, Relevant, & Time bound• Look for partnerships that add value
Amazon Chapters/Indigo Barnes & Noble BN BookBrowser Borders SuggesticaInside a Dog (teens) MySpace Books Books We LikeOCLCs FictionFinder All Consuming LibraryThing Next Favorite StoryCode Rating ZoneHypatia and AlexLit WhichBook.net AllReaders.com Readers Robot gnooks
Up Your Game• Align with Collections – every collection must be justified by programs• Force strategic investment budgeting• Look for partnerships that add value• Don’t go it alone. Focus on large scale sustainable programs• Connect to the longer process not just events• Virtual and in-person• In the Library and reaching out with partners
What are the real issues?• Craft versus Industrial Strength• Personal service only when there’s impact• Pilot, Project, Initiative versus Portfolio Strategy• Hand-knitted prototypes versus Production • e.g. Information Literacy initiatives • Discovery versus Search versus Deep Search • eLearning units and program dissemination • Citation and information ethics • Content and repository archipelagos• Strategic Analytics• Value & Impact Measures• Behaviours, Satisfaction• Economic and strategic alignment
Up Your Game• Align with Collections – But add virtual experiences• Start being Mobile• Look for partnerships that add value• Ensure the program delivery person is embedded including librarians• What are your top 20 question domains? Start there.• Don’t go it alone. Build scalability and sustainability.• Look for replicability – every neighbourhood
The newbibliography and collection development Ask Us, KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
Up Your Game• Start offering diplomas and certificates• Look for partnerships that add value• Offer real educational opportunities not just adjacencies• What does your community need for economic advantage?• What courses to you offer or recommend? (TED, Khan Academy, etc.)• Play and connect
Up Your Game• Understand the new Common Curriculum (esp. 6-8 and 9-12)• Understand Pedagogy in the context of student experiences and educational goals• Understand human development from early years through teens• Connect across developmental stages, link to schools• Consider partnerships to put teachers in the library• Consider coaches and tutoring partnerships
Up Your Game• The strong ‘library’ brand – adding dimension• Personal branding – Who are your stars? Promote them.• Program branding• Take risks for attention (AIDA)• Embed your brand beyond the library walls and virtually
Up Your Game• Grow collections investments in strategic areas (for example economic impact, jobs, early years, hobbies, political alignment, homework, …)• Develop hybrid strategies that are consistent for digital and print and programs• Be obsessive about recommendations and advice• Integrate virtual and physical - hybridize
Up Your Game• Dog, Star, Cow, Problem Child/?• Reduce investment in successes• Increase investment• Look at TCO• Look at all costs incurred and not just hard costs• Review opportunity costs in soft costs