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Wisconsin racine2011 Presentation Transcript

  • 1. FrankenLibraries: The Future?
    Serving Tea and Changing the Curve
    Stephen Abram, MLS
    Racine, Wisconsin
    July 11, 2011
  • 2. Change
    These slides are available at Stephen’s Lighthouse blog
  • 3. We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things
  • 4. News Flash
    “The Internet and technology have now progressed to their infancy”
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. So how must library and community strategies change?
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Change can happen very fast
  • 19. Sensemaking
  • 20. News Flash
    News Flash
    Tech Shift Happens
  • 21. Seth Godin on Decisions (June 8, 2011)
    • Which of the four are getting in the way?
    • 22. You don't know what to do
    • 23. You don't know how to do it
    • 24. You don't have the authority or the resources to do it
    • 25. You're afraid
    • 26. Once you figure out what's getting in the way, it's far easier to find the answer (or decide to work on a different problem).
    • 27. Stuck is a state of mind, and it's curable.
  • 28. Focus on the ShiftsAnd Innovate THERE
    The biggest shift from the internet and the web has been the social web.
  • 29. Libraries corereason
    to be ...
    Learning, Community
    Bridging the Divide
  • 30.
  • 31. Evidence of the Shift
    • Crowdsourcing
    • 32. Social Recommendations
    • 33. Facebook dominates Google and moves a generation
    • 34. Twitter moves history in Egypt, US, Tunisia, Libya, Pakistan, Syria, etc. etc. a la WaelGholim
    • 35. Tweets can move issues - #savelibraries, Geek the Library, etc.
    • 36. MySpace fails, Delicious fails
    • 37. Consolidation bubbles
    • 38. Elephants in the Room: Unexplored consequences
  • The New Social Skills
    • Credulity (tricks, SEO, SMO, spam, phish, farms)
    • 39. Transparent distrust and radical intellect
    • 40. The Filter Bubble
    • 41. Finding black hole data (like non-digital)
    • 42. Networking with a Closed Circle
    • 43. Beyond search to find/discover, choose/use, understand/internalize and FORGET.
    • 44. Tagging and organizing – offline remembering
    • 45. Information ethics and creation
    • 46. Curation
  • What Are Libraries Really For?
    • Community
    • 47. Learning
    • 48. Discovery
    • 49. Progress
    • 50. Research (Applied and Theoretical)
    • 51. Cultural & Knowledge Custody
    • 52. Economic Impact
  • Columbus, Cook, Magellan and Libraries: Searching for the corners of the earth, the edge of the oceans and discovering dragons ...
  • 53. -
  • 54. Cook’s Voyage
  • 55. Columbus, Cabot, Cortes
  • 56. Magellan
    Columbus
    Cook
  • 57.
  • 58. Questions for Libraries Today:
    Are our priorities right?
    Are learning, research, discovery changing materially and what is actually changing?
    Books. Meh.
    What is the role for librarians in the real future (that is not an extension of the past)?
    Are we for the 21st Century world that will be or the 20th Century one that was?
  • 59.
  • 60. Grocery Stores
  • 61. Grocery Stores
  • 62. Grocery Stores
  • 63. Cookbooks, Chefs . . .
  • 64. Cookbooks, Chefs . . .
  • 65. Meals
  • 66. The new bibliography and collection development
    KNOWLEDGE PORTALS
    KNOWLEDGE,
    LEARNING,
    INFORMATION &
    RESEARCH
    COMMONS
  • 67.
  • 68.
  • 69.
  • 70. Chefs, counsellors, teachers, magicians
    Librarians play a vital role in building the critical connections between information , knowledge and learning.
  • 71. Service Metaphor
    • Cafeterias
    • 72. Take Out
    • 73. Private Dining Rooms
    • 74. Private Chefs
    • 75. Variety
    • 76. Scalability
  • You have the tools.
  • 77. Stop Making it So Hard!
  • 78. Trans-Literacy: Move beyond reading & PC skills
    • News literacy
    • 79. Technology literacy
    • 80. Information literacy
    • 81. Media literacy
    • 82. Adaptive literacy
    • 83. Research literacy
    • 84. Academic literacy
    • 85. Reputation, Etc.
    • 86. Reading literacy
    • 87. Numeracy
    • 88. Critical literacy
    • 89. Social literacy
    • 90. Computer literacy
    • 91. Web literacy
    • 92. Content literacy
    • 93. Written literacy
  • 94. Steal
    This
    Idea
  • 95. List of content farms and general spammy user generated content sites:
    • Experts Exchange (experts-exchange.com)
    • 96. eZine Articles (ezinearticles.com)
    • 97. Find Articles (findarticles.com)
    • 98. FixYa (fixya.com Helium (helium.com)
    • 99. Hub Pages (hubpages.com)
    • 100. InfoBarrel (infobarrel.com)
    • 101. Livestrong (livestrong.com)
    • 102. Mahalo (mahalo.com)
    • 103. Mail Archive (mail-archive.com)
    • 104. Question Hub (questionhub.com)
    • 105. Squidoo (squidoo.com)
    • 106. Suite101 (suite101.com)
    • 107. Twenga (twenga.com)
    • 108. WiseGeek (wisegeek.com)
    • 109. Wonder How To (wonderhowto.com)
    • 110. Yahoo! Answers (answers.yahoo.com)
    • 111. Xomba (xomba.com)
    • 112. All Experts (allexperts.com)
    • 113. Answers (answers.com)
    • 114. Answer Bag (answerbag.com)
    • 115. Articles Base (articlesbase.com)
    • 116. Ask (ask.com)
    • 117. Associated Content (associatedcontent.com)
    • 118. BizRate (bizrate.com)
    • 119. Buzle (buzzle.com)
    • 120. Brothersoft (brothersoft.com)
    • 121. Bytes (bytes.com)
    • 122. ChaCha (chacha.com)
    • 123. eFreedom (efreedom.com)
    • 124. eHow (ehow.com)
    • 125. Essortment (essortment.com)
    • 126. Examiner (examiner.com)
    • 127. Expert Village (expertvillage.com)
    • 128. )
  • 129.
  • 130.
  • 131. The nasty facts about Google & Bing and consumer search:
    SEO / SMO
    Content Farms
    Advertiser-driven
    Geotagging
    Whack-a-Mole:
    Farmer
    Panda
    Panda Silver
    GOOG
  • 132. StrategicAnalytics
  • 133.
  • 134. We often believe a lot that isn’t true.
    What We Never Really Knew Before (US/Canada)
    • 27% of our users are under 18.
    • 135. 59% are female.
    • 136. 29% are college students.
    • 137. 5% are professors and 6% are teachers.
    • 138. On any given day, 35% of our users are there for the very first time!
    • 139. Only 29% found the databases via the library website.
    • 140. 59% found what they were looking for on their first search.
    • 141. 72% trusted our content more than Google.
    • 142. But, 81% still use Google.
  • 2010 Eduventures Research on Investments
    • 58% of instructors believe that technology in courses positively impacts student engagement.
    • 143. 71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.
    • 144. 71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.
    • 145. 79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.
    • 146. 87% of students believe online libraries and databases have had the most significant impact on their overall learning.
    • 147. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.
    • 148. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals.
    • 149. 44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.
    • 150. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)
    • 151. 49% of students believe that online libraries and databases will have the greatest impact on student engagement.
    • 152. Students are more optimistic about the potential for technology.
  • 153. What do we need to know?
    • How do library databases and virtual services compare with other web experiences?
    • 154. Who are our core virtual users? Are there gaps?
    • 155. What are the components of your community?
    • 156. Does learning happen? How about discovery?
    • 157. What are user expectations for true satisfaction?
    • 158. How does library search compare to consumer search like Google and retail or government?
    • 159. How do people find and connect with library virtual services?
    • 160. Are end users being successful in their POV?
    • 161. Are they happy? Will they come back? Tell a friend?
  • 162. For Pete’s Sake:Share your AnalyticsInvest in Understanding
  • 163. So how must library and community strategies change?
  • 164. Books
  • 165. We have a shallow understanding of the Codex – the book format(s)Transition from scrolls – illumination – codex – and beyond
  • 166.
  • 167. Speaking of e-Books...
  • 168. Can we frame the e-book issue so that it can be addressed rationally?
  • 169. What does all this mean?
    • The Article level universe
    • 170. The Chapter and Paragraph Universe
    • 171. Integrated with Visuals – graphics and charts
    • 172. Integrated with ‘video’
    • 173. Integrated with Sound and Speech
    • 174. Integrated with social web
    • 175. Integrated with interaction and not just interactivity
    • 176. How would you enhance a book?
    • 177. How do Libraries play the game?
  • Fiction
  • 178. Non-Fiction
  • 179.
  • 180.
  • 181. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony Reader, etc. . . .
  • 182.
  • 183. Mobility
  • 184. A 1965 iPhone
  • 185. NextGen
    Whitespace
    Phones+
    Social
  • 186.
  • 187.
  • 188.
  • 189.
  • 190.
  • 191.
  • 192. GBS
  • 193. Launched in US on June 30th
  • 194.
  • 195. Back Office: Baker & Taylor
    Expected Launch July 2011
  • 196. Expected Launch July 30th
    $15 Billion Franchise
  • 197. What do libraries have?
    LibraryThing
    BiblioCommons
    ChiliFresh
    Etc.
  • 198.
  • 199.
  • 200.
  • 201. Specific Wisconsin Strategies to Debate
    • Re-organize for the front room
    • 202. Merge the backroom, SaaS, IaaS, PaaS
    • 203. Brand Yourself in Key Areas
    • 204. K-12 Education
    • 205. Higher Ed – Distance Ed
    • 206. Economic Leverage
    • 207. Economic Transitioning
    • 208. Career and Job Success
    • 209. Government Efficiency and Cost Effectiveness
  • Libraries
    Are Social Institutions
  • 210.
  • 211.
  • 212.
  • 213. E-Learning
  • 214. What Would You Attempt If You Knew You Would Not Fail?
  • 215. Summary
    • End User Psychographic Centricity
    • 216. Focus on the Questions (Needs, CRM)
    • 217. Build or Buy Knowledge Portals (Meals)
    • 218. Emphasize Content Quality (not books)
    • 219. Expand Social Media Programs on Information Literacy
    • 220. Advocate and Align with the Listener
    • 221. Tell Stories, Have users tell stories
    • 222. Invest in Strategic Analytics – Measurements of Impact, ROI and Value
    • 223. Collaborate vs. socialize
  • 224.
  • 225.
  • 226.
  • 227.
  • 228.
  • 229.
  • 230. Take back the Strategy: Rebalance
  • 231.
  • 232. Tell Stories
    Springboard Stories
    By Steve Denning
  • 233.
  • 234. Stand Out!
  • 235. Save the User!
  • 236. Serve Everyone!
  • 237.
  • 238.
  • 239.
  • 240.
  • 241.
  • 242.
  • 243.
  • 244. The power of libraries
  • 245. A Third Path
  • 246.
  • 247. Emboldened Librarians hold the key
  • 248. Stephen Abram, MLS, FSLA
    VP strategic partnerships and markets
    Cengage Learning (Gale)
    Cel: 416-669-4855
    stephen.abram@cengage.com
    Stephen’s Lighthouse Blog
    http://stephenslighthouse.com
    Facebook or Google+: Stephen Abram
    LinkedIn / Plaxo: Stephen Abram
    Twitter: sabram
    SlideShare: StephenAbram1