FrankenLibraries: The Future?<br />Serving Tea and Changing the Curve<br />Stephen Abram, MLS<br />Racine, Wisconsin<br />...
Change<br />These slides are available at Stephen’s Lighthouse blog<br />
We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things<br />
News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
So how must library and community strategies change?<br />
Change can happen very fast<br />
Sensemaking<br />
News Flash<br />News Flash<br />Tech Shift Happens<br />
Seth Godin on Decisions (June 8, 2011)<br /><ul><li>Which of the four are getting in the way?
You don't know what to do
You don't know how to do it
You don't have the authority or the resources to do it
You're afraid
Once you figure out what's getting in the way, it's far easier to find the answer (or decide to work on a different problem).
Stuck is a state of mind, and it's curable.</li></li></ul><li>
Focus on the ShiftsAnd Innovate THERE<br />The biggest shift from the internet and the web has been the social web.<br />
Libraries corereason <br />to be ...<br />Learning, Community<br />Bridging the Divide<br />
Evidence of the Shift<br /><ul><li>Crowdsourcing
 Social Recommendations
 Facebook dominates Google and moves a generation
 Twitter moves history in Egypt, US, Tunisia, Libya, Pakistan, Syria, etc. etc. a la WaelGholim
 Tweets can move issues - #savelibraries, Geek the Library, etc.
 MySpace fails, Delicious fails
 Consolidation bubbles
 Elephants in the Room: Unexplored consequences</li></li></ul><li>The New Social Skills<br /><ul><li> Credulity (tricks, S...
 Transparent distrust and radical intellect
 The Filter Bubble
 Finding black hole data (like non-digital)
 Networking with a Closed Circle
 Beyond search to find/discover, choose/use, understand/internalize and FORGET.
 Tagging and organizing – offline remembering
 Information ethics and creation
 Curation</li></li></ul><li>What Are Libraries Really For?<br /><ul><li>Community
Learning
Discovery
Progress
Research (Applied and Theoretical)
Cultural & Knowledge Custody
Economic Impact </li></li></ul><li>Columbus, Cook, Magellan and Libraries: Searching for the corners of the earth, the edg...
-<br />
Cook’s Voyage<br />
Columbus, Cabot, Cortes<br />
Magellan<br />Columbus<br />Cook<br />
Questions for Libraries Today:<br />Are our priorities right?<br />Are learning, research, discovery changing materially a...
Grocery Stores<br />
Grocery Stores<br />
Grocery Stores<br />
Cookbooks, Chefs . . .<br />
Cookbooks, Chefs . . .<br />
Meals<br />
The new bibliography and collection development<br />KNOWLEDGE PORTALS<br />KNOWLEDGE,<br />LEARNING,<br />INFORMATION &<b...
Chefs, counsellors, teachers, magicians<br />Librarians play a vital role in building the critical connections between inf...
Service Metaphor<br /><ul><li>Cafeterias
Take Out
 Private Dining Rooms
 Private Chefs
Variety
Scalability</li></li></ul><li>You have the tools.<br />
Stop Making it So Hard!<br />
Trans-Literacy:   Move beyond reading & PC skills <br /><ul><li>News literacy
Technology literacy
Information literacy
Media literacy
Adaptive literacy
Research literacy
Academic literacy
Reputation, Etc.
Reading literacy
Numeracy
Critical literacy
Social literacy
Computer literacy
Web literacy
Content literacy
Written literacy</li></li></ul><li>
Steal <br />This <br />Idea<br />
List of content farms and general spammy user generated content sites:<br /><ul><li>Experts Exchange (experts-exchange.com)
eZine Articles (ezinearticles.com)
Find Articles (findarticles.com)
FixYa (fixya.com Helium (helium.com)
Hub Pages (hubpages.com)
InfoBarrel (infobarrel.com)
Livestrong (livestrong.com)
Mahalo (mahalo.com)
Mail Archive (mail-archive.com)
Question Hub (questionhub.com)
Squidoo (squidoo.com)
Suite101 (suite101.com)
Twenga (twenga.com)
WiseGeek (wisegeek.com)
Wonder How To (wonderhowto.com)
Yahoo! Answers (answers.yahoo.com)
Xomba (xomba.com)
All Experts (allexperts.com)
Answers (answers.com)
Answer Bag (answerbag.com)
Articles Base (articlesbase.com)
Ask (ask.com)
Associated Content (associatedcontent.com)
BizRate (bizrate.com)
Buzle (buzzle.com)
Brothersoft (brothersoft.com)
Bytes (bytes.com)
ChaCha (chacha.com)
eFreedom (efreedom.com)
eHow (ehow.com)
Essortment (essortment.com)
Examiner (examiner.com)
Expert Village (expertvillage.com)
)</li></li></ul><li>
The nasty facts about Google &  Bing and  consumer search:<br />SEO / SMO<br />Content Farms<br />Advertiser-driven<br />G...
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Wisconsin racine2011

  1. 1. FrankenLibraries: The Future?<br />Serving Tea and Changing the Curve<br />Stephen Abram, MLS<br />Racine, Wisconsin<br />July 11, 2011<br />
  2. 2. Change<br />These slides are available at Stephen’s Lighthouse blog<br />
  3. 3. We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things<br />
  4. 4. News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12. So how must library and community strategies change?<br />
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18. Change can happen very fast<br />
  19. 19. Sensemaking<br />
  20. 20. News Flash<br />News Flash<br />Tech Shift Happens<br />
  21. 21. Seth Godin on Decisions (June 8, 2011)<br /><ul><li>Which of the four are getting in the way?
  22. 22. You don't know what to do
  23. 23. You don't know how to do it
  24. 24. You don't have the authority or the resources to do it
  25. 25. You're afraid
  26. 26. Once you figure out what's getting in the way, it's far easier to find the answer (or decide to work on a different problem).
  27. 27. Stuck is a state of mind, and it's curable.</li></li></ul><li>
  28. 28. Focus on the ShiftsAnd Innovate THERE<br />The biggest shift from the internet and the web has been the social web.<br />
  29. 29. Libraries corereason <br />to be ...<br />Learning, Community<br />Bridging the Divide<br />
  30. 30.
  31. 31. Evidence of the Shift<br /><ul><li>Crowdsourcing
  32. 32. Social Recommendations
  33. 33. Facebook dominates Google and moves a generation
  34. 34. Twitter moves history in Egypt, US, Tunisia, Libya, Pakistan, Syria, etc. etc. a la WaelGholim
  35. 35. Tweets can move issues - #savelibraries, Geek the Library, etc.
  36. 36. MySpace fails, Delicious fails
  37. 37. Consolidation bubbles
  38. 38. Elephants in the Room: Unexplored consequences</li></li></ul><li>The New Social Skills<br /><ul><li> Credulity (tricks, SEO, SMO, spam, phish, farms)
  39. 39. Transparent distrust and radical intellect
  40. 40. The Filter Bubble
  41. 41. Finding black hole data (like non-digital)
  42. 42. Networking with a Closed Circle
  43. 43. Beyond search to find/discover, choose/use, understand/internalize and FORGET.
  44. 44. Tagging and organizing – offline remembering
  45. 45. Information ethics and creation
  46. 46. Curation</li></li></ul><li>What Are Libraries Really For?<br /><ul><li>Community
  47. 47. Learning
  48. 48. Discovery
  49. 49. Progress
  50. 50. Research (Applied and Theoretical)
  51. 51. Cultural & Knowledge Custody
  52. 52. Economic Impact </li></li></ul><li>Columbus, Cook, Magellan and Libraries: Searching for the corners of the earth, the edge of the oceans and discovering dragons ... <br />
  53. 53. -<br />
  54. 54. Cook’s Voyage<br />
  55. 55. Columbus, Cabot, Cortes<br />
  56. 56. Magellan<br />Columbus<br />Cook<br />
  57. 57.
  58. 58. Questions for Libraries Today:<br />Are our priorities right?<br />Are learning, research, discovery changing materially and what is actually changing?<br />Books. Meh.<br />What is the role for librarians in the real future (that is not an extension of the past)?<br />Are we for the 21st Century world that will be or the 20th Century one that was?<br />
  59. 59.
  60. 60. Grocery Stores<br />
  61. 61. Grocery Stores<br />
  62. 62. Grocery Stores<br />
  63. 63. Cookbooks, Chefs . . .<br />
  64. 64. Cookbooks, Chefs . . .<br />
  65. 65. Meals<br />
  66. 66. The new bibliography and collection development<br />KNOWLEDGE PORTALS<br />KNOWLEDGE,<br />LEARNING,<br />INFORMATION &<br />RESEARCH<br />COMMONS<br />
  67. 67.
  68. 68.
  69. 69.
  70. 70. Chefs, counsellors, teachers, magicians<br />Librarians play a vital role in building the critical connections between information , knowledge and learning.<br />
  71. 71. Service Metaphor<br /><ul><li>Cafeterias
  72. 72. Take Out
  73. 73. Private Dining Rooms
  74. 74. Private Chefs
  75. 75. Variety
  76. 76. Scalability</li></li></ul><li>You have the tools.<br />
  77. 77. Stop Making it So Hard!<br />
  78. 78. Trans-Literacy: Move beyond reading & PC skills <br /><ul><li>News literacy
  79. 79. Technology literacy
  80. 80. Information literacy
  81. 81. Media literacy
  82. 82. Adaptive literacy
  83. 83. Research literacy
  84. 84. Academic literacy
  85. 85. Reputation, Etc.
  86. 86. Reading literacy
  87. 87. Numeracy
  88. 88. Critical literacy
  89. 89. Social literacy
  90. 90. Computer literacy
  91. 91. Web literacy
  92. 92. Content literacy
  93. 93. Written literacy</li></li></ul><li>
  94. 94. Steal <br />This <br />Idea<br />
  95. 95. List of content farms and general spammy user generated content sites:<br /><ul><li>Experts Exchange (experts-exchange.com)
  96. 96. eZine Articles (ezinearticles.com)
  97. 97. Find Articles (findarticles.com)
  98. 98. FixYa (fixya.com Helium (helium.com)
  99. 99. Hub Pages (hubpages.com)
  100. 100. InfoBarrel (infobarrel.com)
  101. 101. Livestrong (livestrong.com)
  102. 102. Mahalo (mahalo.com)
  103. 103. Mail Archive (mail-archive.com)
  104. 104. Question Hub (questionhub.com)
  105. 105. Squidoo (squidoo.com)
  106. 106. Suite101 (suite101.com)
  107. 107. Twenga (twenga.com)
  108. 108. WiseGeek (wisegeek.com)
  109. 109. Wonder How To (wonderhowto.com)
  110. 110. Yahoo! Answers (answers.yahoo.com)
  111. 111. Xomba (xomba.com)
  112. 112. All Experts (allexperts.com)
  113. 113. Answers (answers.com)
  114. 114. Answer Bag (answerbag.com)
  115. 115. Articles Base (articlesbase.com)
  116. 116. Ask (ask.com)
  117. 117. Associated Content (associatedcontent.com)
  118. 118. BizRate (bizrate.com)
  119. 119. Buzle (buzzle.com)
  120. 120. Brothersoft (brothersoft.com)
  121. 121. Bytes (bytes.com)
  122. 122. ChaCha (chacha.com)
  123. 123. eFreedom (efreedom.com)
  124. 124. eHow (ehow.com)
  125. 125. Essortment (essortment.com)
  126. 126. Examiner (examiner.com)
  127. 127. Expert Village (expertvillage.com)
  128. 128. )</li></li></ul><li>
  129. 129.
  130. 130.
  131. 131. The nasty facts about Google & Bing and consumer search:<br />SEO / SMO<br />Content Farms<br />Advertiser-driven<br />Geotagging<br />Whack-a-Mole:<br />Farmer<br />Panda<br />Panda Silver<br />GOOG<br />
  132. 132. StrategicAnalytics<br />
  133. 133.
  134. 134. We often believe a lot that isn’t true.<br />What We Never Really Knew Before (US/Canada)<br /><ul><li>27% of our users are under 18.
  135. 135. 59% are female.
  136. 136. 29% are college students.
  137. 137. 5% are professors and 6% are teachers.
  138. 138. On any given day, 35% of our users are there for the very first time!
  139. 139. Only 29% found the databases via the library website.
  140. 140. 59% found what they were looking for on their first search.
  141. 141. 72% trusted our content more than Google.
  142. 142. But, 81% still use Google.</li></li></ul><li>2010 Eduventures Research on Investments<br /><ul><li>58% of instructors believe that technology in courses positively impacts student engagement.
  143. 143. 71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.
  144. 144. 71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.
  145. 145. 79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.
  146. 146. 87% of students believe online libraries and databases have had the most significant impact on their overall learning.
  147. 147. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.
  148. 148. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals.
  149. 149. 44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.
  150. 150. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)
  151. 151. 49% of students believe that online libraries and databases will have the greatest impact on student engagement.
  152. 152. Students are more optimistic about the potential for technology.</li></li></ul><li>
  153. 153. What do we need to know?<br /><ul><li>How do library databases and virtual services compare with other web experiences?
  154. 154. Who are our core virtual users? Are there gaps?
  155. 155. What are the components of your community?
  156. 156. Does learning happen? How about discovery?
  157. 157. What are user expectations for true satisfaction?
  158. 158. How does library search compare to consumer search like Google and retail or government?
  159. 159. How do people find and connect with library virtual services?
  160. 160. Are end users being successful in their POV?
  161. 161. Are they happy? Will they come back? Tell a friend?</li></li></ul><li>
  162. 162. For Pete’s Sake:Share your AnalyticsInvest in Understanding<br />
  163. 163. So how must library and community strategies change?<br />
  164. 164. Books<br />
  165. 165. We have a shallow understanding of the Codex – the book format(s)Transition from scrolls – illumination – codex – and beyond<br />
  166. 166.
  167. 167. Speaking of e-Books...<br />
  168. 168. Can we frame the e-book issue so that it can be addressed rationally?<br />
  169. 169. What does all this mean?<br /><ul><li>The Article level universe
  170. 170. The Chapter and Paragraph Universe
  171. 171. Integrated with Visuals – graphics and charts
  172. 172. Integrated with ‘video’
  173. 173. Integrated with Sound and Speech
  174. 174. Integrated with social web
  175. 175. Integrated with interaction and not just interactivity
  176. 176. How would you enhance a book?
  177. 177. How do Libraries play the game?</li></li></ul><li>Fiction<br />
  178. 178. Non-Fiction<br />
  179. 179.
  180. 180.
  181. 181. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony Reader, etc. . . . <br />
  182. 182.
  183. 183. Mobility<br />
  184. 184. A 1965 iPhone<br />
  185. 185. NextGen<br />Whitespace<br />Phones+<br />Social<br />
  186. 186.
  187. 187.
  188. 188.
  189. 189.
  190. 190.
  191. 191.
  192. 192. GBS<br />
  193. 193. Launched in US on June 30th<br />
  194. 194.
  195. 195. Back Office: Baker & Taylor<br />Expected Launch July 2011<br />
  196. 196. Expected Launch July 30th<br />$15 Billion Franchise<br />
  197. 197. What do libraries have?<br />LibraryThing<br />BiblioCommons<br />ChiliFresh<br />Etc.<br />
  198. 198.
  199. 199.
  200. 200.
  201. 201. Specific Wisconsin Strategies to Debate<br /><ul><li> Re-organize for the front room
  202. 202. Merge the backroom, SaaS, IaaS, PaaS
  203. 203. Brand Yourself in Key Areas
  204. 204. K-12 Education
  205. 205. Higher Ed – Distance Ed
  206. 206. Economic Leverage
  207. 207. Economic Transitioning
  208. 208. Career and Job Success
  209. 209. Government Efficiency and Cost Effectiveness</li></li></ul><li>Libraries <br />Are Social Institutions<br />
  210. 210.
  211. 211.
  212. 212.
  213. 213. E-Learning<br />
  214. 214. What Would You Attempt If You Knew You Would Not Fail?<br />
  215. 215. Summary<br /><ul><li> End User Psychographic Centricity
  216. 216. Focus on the Questions (Needs, CRM)
  217. 217. Build or Buy Knowledge Portals (Meals)
  218. 218. Emphasize Content Quality (not books)
  219. 219. Expand Social Media Programs on Information Literacy
  220. 220. Advocate and Align with the Listener
  221. 221. Tell Stories, Have users tell stories
  222. 222. Invest in Strategic Analytics – Measurements of Impact, ROI and Value
  223. 223. Collaborate vs. socialize</li></li></ul><li>
  224. 224.
  225. 225.
  226. 226.
  227. 227.
  228. 228.
  229. 229.
  230. 230. Take back the Strategy: Rebalance<br />
  231. 231.
  232. 232. Tell Stories<br />Springboard Stories <br />By Steve Denning<br />
  233. 233.
  234. 234. Stand Out!<br />
  235. 235. Save the User! <br />
  236. 236. Serve Everyone!<br />
  237. 237.
  238. 238.
  239. 239.
  240. 240.
  241. 241.
  242. 242.
  243. 243.
  244. 244. The power of libraries<br />
  245. 245. A Third Path<br />
  246. 246.
  247. 247. Emboldened Librarians hold the key<br />
  248. 248. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Cengage Learning (Gale)<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />Facebook or Google+: Stephen Abram<br />LinkedIn / Plaxo: Stephen Abram<br />Twitter: sabram<br />SlideShare: StephenAbram1<br />
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