FrankenLibraries: The Future? Serving Tea and Changing the Curve Stephen Abram, MLS Racine, Wisconsin July 11, 2011
Change These slides are available at Stephen’s Lighthouse blog
We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things
News Flash “The Internet and technology have now progressed to their infancy”
So how must library and community strategies change?
Change can happen very fast
News Flash News Flash Tech Shift Happens
Seth Godin on Decisions (June 8, 2011)
Which of the four are getting in the way?
You don't know what to do
You don't know how to do it
You don't have the authority or the resources to do it
Once you figure out what's getting in the way, it's far easier to find the answer (or decide to work on a different problem).
Stuck is a state of mind, and it's curable.
Focus on the ShiftsAnd Innovate THERE The biggest shift from the internet and the web has been the social web.
Libraries corereason to be ... Learning, Community Bridging the Divide
Evidence of the Shift
Facebook dominates Google and moves a generation
Twitter moves history in Egypt, US, Tunisia, Libya, Pakistan, Syria, etc. etc. a la WaelGholim
Tweets can move issues - #savelibraries, Geek the Library, etc.
MySpace fails, Delicious fails
Elephants in the Room: Unexplored consequences
The New Social Skills
Credulity (tricks, SEO, SMO, spam, phish, farms)
Transparent distrust and radical intellect
The Filter Bubble
Finding black hole data (like non-digital)
Networking with a Closed Circle
Beyond search to find/discover, choose/use, understand/internalize and FORGET.
Tagging and organizing – offline remembering
Information ethics and creation
What Are Libraries Really For?
Research (Applied and Theoretical)
Cultural & Knowledge Custody
Columbus, Cook, Magellan and Libraries: Searching for the corners of the earth, the edge of the oceans and discovering dragons ...
Columbus, Cabot, Cortes
Magellan Columbus Cook
Questions for Libraries Today: Are our priorities right? Are learning, research, discovery changing materially and what is actually changing? Books. Meh. What is the role for librarians in the real future (that is not an extension of the past)? Are we for the 21st Century world that will be or the 20th Century one that was?
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
The new bibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
Chefs, counsellors, teachers, magicians Librarians play a vital role in building the critical connections between information , knowledge and learning.
Private Dining Rooms
You have the tools.
Stop Making it So Hard!
Trans-Literacy: Move beyond reading & PC skills
Steal This Idea
List of content farms and general spammy user generated content sites:
Experts Exchange (experts-exchange.com)
eZine Articles (ezinearticles.com)
Find Articles (findarticles.com)
FixYa (fixya.com Helium (helium.com)
Hub Pages (hubpages.com)
Mail Archive (mail-archive.com)
Question Hub (questionhub.com)
Wonder How To (wonderhowto.com)
Yahoo! Answers (answers.yahoo.com)
All Experts (allexperts.com)
Answer Bag (answerbag.com)
Articles Base (articlesbase.com)
Associated Content (associatedcontent.com)
Expert Village (expertvillage.com)
The nasty facts about Google & Bing and consumer search: SEO / SMO Content Farms Advertiser-driven Geotagging Whack-a-Mole: Farmer Panda Panda Silver GOOG
We often believe a lot that isn’t true. What We Never Really Knew Before (US/Canada)
27% of our users are under 18.
59% are female.
29% are college students.
5% are professors and 6% are teachers.
On any given day, 35% of our users are there for the very first time!
Only 29% found the databases via the library website.
59% found what they were looking for on their first search.
72% trusted our content more than Google.
But, 81% still use Google.
2010 Eduventures Research on Investments
58% of instructors believe that technology in courses positively impacts student engagement.
71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.
71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.
79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.
87% of students believe online libraries and databases have had the most significant impact on their overall learning.
62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.
E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals.
44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.
32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)
49% of students believe that online libraries and databases will have the greatest impact on student engagement.
Students are more optimistic about the potential for technology.
What do we need to know?
How do library databases and virtual services compare with other web experiences?
Who are our core virtual users? Are there gaps?
What are the components of your community?
Does learning happen? How about discovery?
What are user expectations for true satisfaction?
How does library search compare to consumer search like Google and retail or government?
How do people find and connect with library virtual services?
Are end users being successful in their POV?
Are they happy? Will they come back? Tell a friend?
For Pete’s Sake:Share your AnalyticsInvest in Understanding
So how must library and community strategies change?
We have a shallow understanding of the Codex – the book format(s)Transition from scrolls – illumination – codex – and beyond
Speaking of e-Books...
Can we frame the e-book issue so that it can be addressed rationally?
What does all this mean?
The Article level universe
The Chapter and Paragraph Universe
Integrated with Visuals – graphics and charts
Integrated with ‘video’
Integrated with Sound and Speech
Integrated with social web
Integrated with interaction and not just interactivity
How would you enhance a book?
How do Libraries play the game?
Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony Reader, etc. . . .
A 1965 iPhone
NextGen Whitespace Phones+ Social
Launched in US on June 30th
Back Office: Baker & Taylor Expected Launch July 2011
Expected Launch July 30th $15 Billion Franchise
What do libraries have? LibraryThing BiblioCommons ChiliFresh Etc.
Specific Wisconsin Strategies to Debate
Re-organize for the front room
Merge the backroom, SaaS, IaaS, PaaS
Brand Yourself in Key Areas
Higher Ed – Distance Ed
Career and Job Success
Government Efficiency and Cost Effectiveness
Libraries Are Social Institutions
What Would You Attempt If You Knew You Would Not Fail?
End User Psychographic Centricity
Focus on the Questions (Needs, CRM)
Build or Buy Knowledge Portals (Meals)
Emphasize Content Quality (not books)
Expand Social Media Programs on Information Literacy
Advocate and Align with the Listener
Tell Stories, Have users tell stories
Invest in Strategic Analytics – Measurements of Impact, ROI and Value
Collaborate vs. socialize
Take back the Strategy: Rebalance
Tell Stories Springboard Stories By Steve Denning
Save the User!
The power of libraries
A Third Path
Emboldened Librarians hold the key
Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 firstname.lastname@example.org Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook or Google+: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1