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  • 1. Libraries: The Latest Trends & Opportunities Stephen Abram, MLS Western University FIMS Conference Humans of the New Librarianship March 22, 2014
  • 2. What does it mean to be human? To live To experience To learn To create and innovate To inspire To love and raise another generation 2
  • 3. The disruptions that were predicted . . . 3
  • 4. 4
  • 5. I my customers
  • 6. Print was complicated too
  • 7. Change?
  • 8. Focus?
  • 9. Focus?
  • 10. Can everyone source their force? Can we contribute to everyone’s self-actualization? Can we turn our heads around from the foundations (collections) to the users (humans)? 15
  • 11. Is this library ready to support a world of unlimited content, multiple formats, massive access, and consumer expectations of MORE? Yes? No? With Effort, Vision, Leadership? Never?
  • 12. Every Day in every way libraries are throwing pebbles
  • 13. It’s simple really, shift happens, gedoverit • Users & Communities will continue to be diverse in the extreme • Expectations around timeliness will increase • We will have a foot in both camps for many, many years to come: digital and physical – professionals don’t debate the end of print • Content will (is already) be dominated by non-text (gamification, 3D, visual, music, video, audio, etc.), acknowledge that! • Search will explode with options and one-step, one box, commercial algorithm-based search is for dummies not libraries • The single-purpose anchored device is already dead as a target • Devices will focus on social, collaboration, sharing, learning, multimedia, creation and successful library strategies will align with that (and libraries’ missions) • E-Learning, collections, software, and metadata will go to the cloud massively
  • 14. Library Megatrend It doesn’t take a genius to see librarian skills and competencies applied to the trends and issues in our communities in very strategic ways – social, economic, learning, and discovery impacts.
  • 15. Deer in headlamps slide here.
  • 16. Librarians core skill is not delivering information Librarians improve the quality of the question and the user experience Librarians are about learning and building communities
  • 17. Libraries Have Seasons
  • 18. Librarian Magic
  • 19. 33 Librarians Cultural Diseases • Risk Aversion • Conflict avoidance • Candle under the basket
  • 20. Failure to Reward Risk & Failure
  • 21. Digital risk has raised the bar on risk taking in library land.
  • 22. Smelly Yellow Liquid Or Sex Appeal? The Complex Value Proposition
  • 23. Books, eBooks Magazines Websites Buildings, Branches Rooms Desks Programs Databases Nouns can be warehoused and ‘cut’ Serve Answer Engage Link Teach Entertain Tell a story Do Action verbs imply dynamism and impact
  • 24. Retail Sales Down? Teen Reading Down? Titles Down? Circulation Down? Reading Down? NO NO NO NO NO Focus on the REAL Issues Not BOOKS! The experience
  • 25. Grocery Stores
  • 26. Cookbooks, Chefs . . .
  • 27. Cookbooks, Chefs . . .
  • 28. Meals
  • 29. Library Land What changes, disruptions and shifts are already in the environment?
  • 30. Millennials are the largest generation in history IQ and their brains Development Gaming Reading Learning Styles Crime Rate and other issues
  • 31. Gaming Making Writing Reading Researching Living Enjoying
  • 32. What if all music, audiobooks, and video moved to streaming formats by 2018? What if the DVD and CD go the way of vinyl, VHS, and cassettes?
  • 33. What if all books are digital? What if book services move to a subscription model of unlimited use for $7/month? What about next generation e-books? What if all books are ‘beyond text’? Can we support books with embedded video, adaptive technologies, audio, updating, software tools, assessments, web-links, etc.
  • 34. Could your library support advanced higher education and offer accredited courses or support universities and colleges for distance education? Have you catalogued them? Can you see yourself offering diplomas?
  • 35. Could your library support distance education, high school credits, and home schooling on a much higher level?
  • 36. Could your library support any kind of mobile device seamlessly? Are you fully ready to deliver, agnostically to desktops, laptops, tablets, phablets, smartphones, televisions, appliances, at a much higher level?
  • 37. Are you prepared for new forms of content? Real multimedia? 3D objects and databases? Holographics? Enhanced media? Can you be ready for makerspaces, creative spaces, writing labs, business and start-up incubators, etc. Can you publish for your community?
  • 38. What kinds of community spaces are needed in the future? Can you support learning spaces, community meeting spaces, performance spaces, maker spaces, real advisory spaces, true relationship and consultation management . . .?
  • 39. What if everything was in the cloud? (software, databases, metadata, content . . .) What would you do with those system skills on staff?
  • 40. Semantic, Sentiment, Bias, Visual, Ontological What if search immersive resource discovery becomes as ubiquitous as search engines? What if schools and public libraries partner on discovery services (a la NYPL, BPL, QBPL, and NYED with their BiblioCommons initiative)
  • 41. What if all metadata and content discovery is freely available using open APIs through the OCLC WorldShare vault and the Digital Public Library of America / Europeana vault of open and free metadata? What does your experience portal look like? Top questions?
  • 42. What Should Library Priorities Be? And what would you sacrifice?
  • 43. Up Your Game • Know your local community demographics • Focus on needs assessment and social assessments • Prioritize: Love all, Serve all, Save the World means nothing gets done • Priorities are SMART: Specific, Measurable, Attainable, Relevant, & Time bound • Look for partnerships that add value
  • 44. Focus and Understand on the Whole Experience
  • 45. Up Your Game • Align with Collections – every collection must be justified by programs • Force strategic investment budgeting • Look for partnerships that add value • Don’t go it alone. Focus on large scale sustainable programs • Connect to the longer process not just events • Virtual and in-person - in the Library and reaching out with partners • SCALE: eLearning and Surveys – e.g. citation methods
  • 46. Up Your Game • Align with Collections – But add virtual experiences • Look for partnerships that add value • Ensure the program delivery person is embedded including librarians • What are your top 20 question domains? Start there. • Don’t go it alone. Build scalability and sustainability. • Look for replicability – every neighbourhood
  • 47. Up Your Game • Start offering diplomas and certificates • Look for partnerships that add value • Offer real educational opportunities not just adjacencies • What does your community need for economic advantage? • What courses to you offer or recommend? (TED, Khan Academy, MOOCs, Coursera, Udacity, edX, Learn4Life (ed2go), Online High Schools, Homeschooling, etc.)
  • 48. Up Your Game • Learn two-way relationship and consultation competencies • Understand Communities and have deep partnerships • Understand Pedagogy in the context of student experiences and educational goals • Know where your programs are heading • Consider deep partnerships • Consider coaches, peer, and tutoring partnerships
  • 49. Up Your Game • The strong ‘library’ brand – adding dimension • Personal branding – Who are your stars? Promote them. • Program branding • Take risks for attention (AIDA) • Embed your brand beyond the library walls and virtually
  • 50. Up Your Game • Grow collections investments in strategic areas (for example economic impact, jobs, early years, hobbies, political alignment, homework, research agenda …) • Develop hybrid strategies that are consistent for digital and print and programs • Be obsessive about recommendations and advice and added value • Integrate virtual and physical – hybridize • Don’t fear off-site cooperation and roaming librarianship
  • 51. Up Your Game • Move the ILS to the Cloud • LinkedData models – OCLC WorldShare, Europeana, DPLA, etc. • Look at TCO and look at all costs incurred and not just hard costs • Review opportunity costs in soft costs
  • 52. Up Your Game • Stop using meat cleavers and use paring knives • Examples: • A meat cleaver is undergrad versus grad vs. faculty • A meat cleaver is kids, teens and adults • A meat cleaver is medical versus legal
  • 53. Up Your Game • Dog, Star, Cow, Problem Child? • Reduce investment in successes • Increase investment in early strategic innovation • Be patient and learn, it can take years • Look at TCO • Look at all costs incurred and not just hard costs • Review opportunity costs in soft costs
  • 54. Change is….
  • 55. Global
  • 56. Constant
  • 57. Inevitable
  • 58. Stressful
  • 59. Breathe
  • 60. Rhythm
  • 61. Do you like change? Does it matter?
  • 62. What are the risks of not changing?
  • 63. We can’t control change… We can control our attitude towards change…
  • 64. Deny
  • 65. Resist
  • 66. React
  • 67. Explore
  • 68. Commit
  • 69. Change can be difficult
  • 70. Personal change precedes organizational change
  • 71. Negativity
  • 72. Contagious
  • 73. I can learn and I can change and I can do it quickly.
  • 74. What can you do to deal with change?
  • 75. Accept that change is an attitude
  • 76. Create a personal vision In the context of your team
  • 77. Focus on what you can do… ……not what you can’t do
  • 78. Develop a perspective of opportunity
  • 79. Create Learning Centric Strategies
  • 80. Being More Open to Comment
  • 81. Being More Open to Criticism and Feedback
  • 82. Being More Open to Recommendations
  • 83. Support Aspiration
  • 84. Be Creative and Attract
  • 85. Being More Open to Change
  • 86. The Library as Sandbox
  • 87. Too Much Respect for Tradition While Neglecting to Curate the Future
  • 88. Being More Open Experimentation, Pilots and Innovation
  • 89. Being More Flexible
  • 90. Being More Open to Risk
  • 91. Being Open to a Mosaic of Solutions
  • 92. Be More Open to Social Technologies and Unintended Consequences
  • 93. Being Comfortable with Speed
  • 94. Being Open to New Ideas
  • 95. Letting Go of Control
  • 96. Remove the Borders Inside Libraries Be the Change We Want to See
  • 97. Remove the Borders In the Library Community Be the Change We Want to See.
  • 98. Remove the Borders Between Libraries and Users Be the Change We Want to See.
  • 99. Be Inspirational
  • 100. Know What Makes Us Different
  • 101. Stand Out!
  • 102. Mission of Librarians (Atlas of New Librarianship) “The Mission of Librarians is to Improve Society through Facilitating Knowledge Creation in their Communities.” David Lankes
  • 103. Honest to G*d – Let’s Encourage Some Fun!
  • 104. Stephen Abram, MLS, FSLA Consultant, Dysart & Jones/Lighthouse Partners Cel: 416-669-4855 Stephen’s Lighthouse Blog Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1