Libraries: The Latest Trends &
Opportunities
Stephen Abram, MLS
Western University FIMS Conference
Humans of the New Libra...
What does it mean to be human?
To live
To experience
To learn
To create and innovate
To inspire
To love and raise another ...
The disruptions that were predicted . . .
3
4
I my
customers
Print was complicated too
Change?
Focus?
Focus?
Can everyone source their force?
Can we contribute to everyone’s self-actualization?
Can we turn our heads around from the...
Is this library ready to support a
world of unlimited content, multiple
formats, massive access, and
consumer expectations...
Every Day in every way libraries are
throwing pebbles
It’s simple really, shift happens, gedoverit
• Users & Communities will continue to be diverse in the extreme
• Expectatio...
Library Megatrend
It doesn’t take a genius to see librarian
skills and competencies applied to the
trends and issues in ou...
Deer in headlamps slide here.
Librarians core skill is not
delivering information
Librarians improve the
quality of the question
and the user experience...
Libraries Have Seasons
Librarian Magic
33
Librarians Cultural Diseases
• Risk Aversion
• Conflict
avoidance
• Candle under
the basket
Failure to Reward Risk & Failure
Digital risk has raised the bar on risk taking in library land.
Smelly
Yellow
Liquid
Or
Sex
Appeal?
The Complex Value Proposition
Books, eBooks
Magazines
Websites
Buildings, Branches
Rooms
Desks
Programs
Databases
Nouns can be warehoused
and ‘cut’
Serv...
Retail Sales Down?
Teen Reading Down?
Titles Down?
Circulation Down?
Reading Down?
NO
NO
NO
NO
NO
Focus on the REAL Issues...
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
Library Land
What changes, disruptions and
shifts are already in the
environment?
Millennials are the largest generation in history
IQ and their brains
Development
Gaming
Reading
Learning Styles
Crime Rat...
Gaming
Making
Writing
Reading
Researching
Living
Enjoying
What if all music, audiobooks, and video moved to
streaming formats by 2018?
What if the DVD and CD go the way of vinyl, V...
What if all books are digital?
What if book services move to a subscription
model of unlimited use for $7/month?
What abou...
Could your library support advanced higher
education and offer accredited courses or
support universities and colleges for...
Could your library support distance education,
high school credits, and home schooling on a
much higher level?
Could your library support any kind of mobile
device seamlessly?
Are you fully ready to deliver, agnostically to
desktops,...
Are you prepared for new forms of content?
Real multimedia? 3D objects and databases?
Holographics? Enhanced media?
Can yo...
What kinds of community spaces are needed in
the future?
Can you support learning spaces, community
meeting spaces, perfor...
What if everything was in the cloud? (software,
databases, metadata, content . . .)
What would you do with those system sk...
Semantic, Sentiment, Bias, Visual, Ontological
What if search immersive resource discovery becomes as
ubiquitous as search...
What if all metadata and content discovery is
freely available using open APIs through the
OCLC WorldShare vault and the D...
What Should Library Priorities Be?
And what would you sacrifice?
Up Your Game
• Know your local community demographics
• Focus on needs assessment and social assessments
• Prioritize: Lov...
Focus and Understand on the Whole Experience
Up Your Game
• Align with Collections – every collection must be justified by
programs
• Force strategic investment budget...
Up Your Game
• Align with Collections – But add virtual experiences
• Look for partnerships that add value
• Ensure the pr...
Up Your Game
• Start offering diplomas and certificates
• Look for partnerships that add value
• Offer real educational op...
Up Your Game
• Learn two-way relationship and consultation competencies
• Understand Communities and have deep partnership...
Up Your Game
• The strong ‘library’ brand – adding dimension
• Personal branding – Who are your stars? Promote them.
• Pro...
Up Your Game
• Grow collections investments in strategic areas (for example
economic impact, jobs, early years, hobbies, p...
Up Your Game
• Move the ILS to the Cloud
• LinkedData models – OCLC WorldShare, Europeana, DPLA, etc.
• Look at TCO and lo...
Up Your Game
• Stop using meat cleavers and use paring knives
• Examples:
• A meat cleaver is undergrad versus grad vs. fa...
Up Your Game
• Dog, Star, Cow, Problem Child?
• Reduce investment in successes
• Increase investment in early strategic in...
Change is….
Global
Constant
Inevitable
Stressful
Breathe
Rhythm
Do you like change?
Does it matter?
What are the risks of not changing?
We can’t control change…
We can control our attitude towards change…
Deny
Resist
React
Explore
Commit
Change can be difficult
Personal change
precedes organizational
change
Negativity
Contagious
I can learn and I can
change and I can do it
quickly.
What can you do to deal with
change?
Accept that change
is an attitude
Create a personal vision
In the context of your team
Focus on what you can do…
……not what you can’t do
Develop a perspective of opportunity
Create Learning Centric Strategies
Being More
Open to
Comment
Being More Open to Criticism
and Feedback
Being More Open to
Recommendations
Support Aspiration
Be Creative and Attract
Being More Open to Change
The Library as Sandbox
Too Much Respect for Tradition
While Neglecting to Curate the
Future
Being More Open Experimentation,
Pilots and Innovation
Being More Flexible
Being More Open to Risk
Being Open
to a Mosaic
of Solutions
Be
More
Open
to Social
Technologies
and
Unintended
Consequences
Being Comfortable with Speed
Being Open to New Ideas
Letting Go of Control
Remove the Borders Inside Libraries
Be the Change We Want to See
Remove the Borders In the
Library Community
Be the Change We Want to See.
Remove the
Borders Between
Libraries and Users
Be the Change We Want to See.
Be Inspirational
Know What Makes Us Different
Stand Out!
Mission of Librarians (Atlas of New Librarianship)
“The Mission of Librarians is to Improve Society through
Facilitating K...
Honest to G*d – Let’s
Encourage Some Fun!
Stephen Abram, MLS, FSLA
Consultant, Dysart & Jones/Lighthouse Partners
Cel: 416-669-4855
stephen.abram@gmail.com
Stephen’...
Western universitystudentconference
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Western universitystudentconference

  1. 1. Libraries: The Latest Trends & Opportunities Stephen Abram, MLS Western University FIMS Conference Humans of the New Librarianship March 22, 2014
  2. 2. What does it mean to be human? To live To experience To learn To create and innovate To inspire To love and raise another generation 2
  3. 3. The disruptions that were predicted . . . 3
  4. 4. 4
  5. 5. I my customers
  6. 6. Print was complicated too
  7. 7. Change?
  8. 8. Focus?
  9. 9. Focus?
  10. 10. Can everyone source their force? Can we contribute to everyone’s self-actualization? Can we turn our heads around from the foundations (collections) to the users (humans)? 15
  11. 11. Is this library ready to support a world of unlimited content, multiple formats, massive access, and consumer expectations of MORE? Yes? No? With Effort, Vision, Leadership? Never?
  12. 12. Every Day in every way libraries are throwing pebbles
  13. 13. It’s simple really, shift happens, gedoverit • Users & Communities will continue to be diverse in the extreme • Expectations around timeliness will increase • We will have a foot in both camps for many, many years to come: digital and physical – professionals don’t debate the end of print • Content will (is already) be dominated by non-text (gamification, 3D, visual, music, video, audio, etc.), acknowledge that! • Search will explode with options and one-step, one box, commercial algorithm-based search is for dummies not libraries • The single-purpose anchored device is already dead as a target • Devices will focus on social, collaboration, sharing, learning, multimedia, creation and successful library strategies will align with that (and libraries’ missions) • E-Learning, collections, software, and metadata will go to the cloud massively
  14. 14. Library Megatrend It doesn’t take a genius to see librarian skills and competencies applied to the trends and issues in our communities in very strategic ways – social, economic, learning, and discovery impacts.
  15. 15. Deer in headlamps slide here.
  16. 16. Librarians core skill is not delivering information Librarians improve the quality of the question and the user experience Librarians are about learning and building communities
  17. 17. Libraries Have Seasons
  18. 18. Librarian Magic
  19. 19. 33 Librarians Cultural Diseases • Risk Aversion • Conflict avoidance • Candle under the basket
  20. 20. Failure to Reward Risk & Failure
  21. 21. Digital risk has raised the bar on risk taking in library land.
  22. 22. Smelly Yellow Liquid Or Sex Appeal? The Complex Value Proposition
  23. 23. Books, eBooks Magazines Websites Buildings, Branches Rooms Desks Programs Databases Nouns can be warehoused and ‘cut’ Serve Answer Engage Link Teach Entertain Tell a story Do Action verbs imply dynamism and impact
  24. 24. Retail Sales Down? Teen Reading Down? Titles Down? Circulation Down? Reading Down? NO NO NO NO NO Focus on the REAL Issues Not BOOKS! The experience
  25. 25. Grocery Stores
  26. 26. Cookbooks, Chefs . . .
  27. 27. Cookbooks, Chefs . . .
  28. 28. Meals
  29. 29. Library Land What changes, disruptions and shifts are already in the environment?
  30. 30. Millennials are the largest generation in history IQ and their brains Development Gaming Reading Learning Styles Crime Rate and other issues
  31. 31. Gaming Making Writing Reading Researching Living Enjoying
  32. 32. What if all music, audiobooks, and video moved to streaming formats by 2018? What if the DVD and CD go the way of vinyl, VHS, and cassettes?
  33. 33. What if all books are digital? What if book services move to a subscription model of unlimited use for $7/month? What about next generation e-books? What if all books are ‘beyond text’? Can we support books with embedded video, adaptive technologies, audio, updating, software tools, assessments, web-links, etc.
  34. 34. Could your library support advanced higher education and offer accredited courses or support universities and colleges for distance education? Have you catalogued them? Can you see yourself offering diplomas?
  35. 35. Could your library support distance education, high school credits, and home schooling on a much higher level?
  36. 36. Could your library support any kind of mobile device seamlessly? Are you fully ready to deliver, agnostically to desktops, laptops, tablets, phablets, smartphones, televisions, appliances, at a much higher level?
  37. 37. Are you prepared for new forms of content? Real multimedia? 3D objects and databases? Holographics? Enhanced media? Can you be ready for makerspaces, creative spaces, writing labs, business and start-up incubators, etc. Can you publish for your community?
  38. 38. What kinds of community spaces are needed in the future? Can you support learning spaces, community meeting spaces, performance spaces, maker spaces, real advisory spaces, true relationship and consultation management . . .?
  39. 39. What if everything was in the cloud? (software, databases, metadata, content . . .) What would you do with those system skills on staff?
  40. 40. Semantic, Sentiment, Bias, Visual, Ontological What if search immersive resource discovery becomes as ubiquitous as search engines? What if schools and public libraries partner on discovery services (a la NYPL, BPL, QBPL, and NYED with their BiblioCommons initiative)
  41. 41. What if all metadata and content discovery is freely available using open APIs through the OCLC WorldShare vault and the Digital Public Library of America / Europeana vault of open and free metadata? What does your experience portal look like? Top questions?
  42. 42. What Should Library Priorities Be? And what would you sacrifice?
  43. 43. Up Your Game • Know your local community demographics • Focus on needs assessment and social assessments • Prioritize: Love all, Serve all, Save the World means nothing gets done • Priorities are SMART: Specific, Measurable, Attainable, Relevant, & Time bound • Look for partnerships that add value
  44. 44. Focus and Understand on the Whole Experience
  45. 45. Up Your Game • Align with Collections – every collection must be justified by programs • Force strategic investment budgeting • Look for partnerships that add value • Don’t go it alone. Focus on large scale sustainable programs • Connect to the longer process not just events • Virtual and in-person - in the Library and reaching out with partners • SCALE: eLearning and Surveys – e.g. citation methods
  46. 46. Up Your Game • Align with Collections – But add virtual experiences • Look for partnerships that add value • Ensure the program delivery person is embedded including librarians • What are your top 20 question domains? Start there. • Don’t go it alone. Build scalability and sustainability. • Look for replicability – every neighbourhood
  47. 47. Up Your Game • Start offering diplomas and certificates • Look for partnerships that add value • Offer real educational opportunities not just adjacencies • What does your community need for economic advantage? • What courses to you offer or recommend? (TED, Khan Academy, MOOCs, Coursera, Udacity, edX, Learn4Life (ed2go), Online High Schools, Homeschooling, etc.)
  48. 48. Up Your Game • Learn two-way relationship and consultation competencies • Understand Communities and have deep partnerships • Understand Pedagogy in the context of student experiences and educational goals • Know where your programs are heading • Consider deep partnerships • Consider coaches, peer, and tutoring partnerships
  49. 49. Up Your Game • The strong ‘library’ brand – adding dimension • Personal branding – Who are your stars? Promote them. • Program branding • Take risks for attention (AIDA) • Embed your brand beyond the library walls and virtually
  50. 50. Up Your Game • Grow collections investments in strategic areas (for example economic impact, jobs, early years, hobbies, political alignment, homework, research agenda …) • Develop hybrid strategies that are consistent for digital and print and programs • Be obsessive about recommendations and advice and added value • Integrate virtual and physical – hybridize • Don’t fear off-site cooperation and roaming librarianship
  51. 51. Up Your Game • Move the ILS to the Cloud • LinkedData models – OCLC WorldShare, Europeana, DPLA, etc. • Look at TCO and look at all costs incurred and not just hard costs • Review opportunity costs in soft costs
  52. 52. Up Your Game • Stop using meat cleavers and use paring knives • Examples: • A meat cleaver is undergrad versus grad vs. faculty • A meat cleaver is kids, teens and adults • A meat cleaver is medical versus legal
  53. 53. Up Your Game • Dog, Star, Cow, Problem Child? • Reduce investment in successes • Increase investment in early strategic innovation • Be patient and learn, it can take years • Look at TCO • Look at all costs incurred and not just hard costs • Review opportunity costs in soft costs
  54. 54. Change is….
  55. 55. Global
  56. 56. Constant
  57. 57. Inevitable
  58. 58. Stressful
  59. 59. Breathe
  60. 60. Rhythm
  61. 61. Do you like change? Does it matter?
  62. 62. What are the risks of not changing?
  63. 63. We can’t control change… We can control our attitude towards change…
  64. 64. Deny
  65. 65. Resist
  66. 66. React
  67. 67. Explore
  68. 68. Commit
  69. 69. Change can be difficult
  70. 70. Personal change precedes organizational change
  71. 71. Negativity
  72. 72. Contagious
  73. 73. I can learn and I can change and I can do it quickly.
  74. 74. What can you do to deal with change?
  75. 75. Accept that change is an attitude
  76. 76. Create a personal vision In the context of your team
  77. 77. Focus on what you can do… ……not what you can’t do
  78. 78. Develop a perspective of opportunity
  79. 79. Create Learning Centric Strategies
  80. 80. Being More Open to Comment
  81. 81. Being More Open to Criticism and Feedback
  82. 82. Being More Open to Recommendations
  83. 83. Support Aspiration
  84. 84. Be Creative and Attract
  85. 85. Being More Open to Change
  86. 86. The Library as Sandbox
  87. 87. Too Much Respect for Tradition While Neglecting to Curate the Future
  88. 88. Being More Open Experimentation, Pilots and Innovation
  89. 89. Being More Flexible
  90. 90. Being More Open to Risk
  91. 91. Being Open to a Mosaic of Solutions
  92. 92. Be More Open to Social Technologies and Unintended Consequences
  93. 93. Being Comfortable with Speed
  94. 94. Being Open to New Ideas
  95. 95. Letting Go of Control
  96. 96. Remove the Borders Inside Libraries Be the Change We Want to See
  97. 97. Remove the Borders In the Library Community Be the Change We Want to See.
  98. 98. Remove the Borders Between Libraries and Users Be the Change We Want to See.
  99. 99. Be Inspirational
  100. 100. Know What Makes Us Different
  101. 101. Stand Out!
  102. 102. Mission of Librarians (Atlas of New Librarianship) “The Mission of Librarians is to Improve Society through Facilitating Knowledge Creation in their Communities.” David Lankes
  103. 103. Honest to G*d – Let’s Encourage Some Fun!
  104. 104. Stephen Abram, MLS, FSLA Consultant, Dysart & Jones/Lighthouse Partners Cel: 416-669-4855 stephen.abram@gmail.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1

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