FrankenLibraries:Driving Forces for ChangeStephen AbramGale Cengage LearningPrince William County Library, VirginiaSept. 21, 2012
Trends Differ by Library SectorAll will be affected to a greater or lesser degree by these trends and theimpact will be different but all are relevant to:• Public Libraries• Academic Research Libraries• Community College Libraries• School Libraries• Specialized Libraries• Consortia
Content FragmentationDigitization’s real impact – non-fictionFormat Print, ePUB, PDF, Kindle, etc. etc. CD, DVD, USB, etc. etc. Streaming Licenses, Open Access, Creative Commons, etc. etc.eBookseJournalseContentCopyright Issues (NatGeo, Tasini, TPP, ACTA, SOPA, etc. etc.)Author LawsuitsCitation fragmentation
Beyond TextTextGraphics & ChartsFormulaePicturesMapsVideoAudioGamificationDeep Data MiningSharing – notes, highlights, reviews, opinions, correcti0ns, commentaryAssessmentsSoundtracksEtc. etc.
Technology FragmentationFeature PhonesSmartphonesTabletsLaptopsDesktopsGaming stationsTelevisionE-ReadersInternet of ThingsBrowsers
The polarization of discussionDogmatic vs. Professional positionson: eBooks, access, copyright, etc.
Black & White
Recognize key shifts
Public LibrariesRecommendations (LibraryThing for Libraries, BiblioCommons, BookPsychic(Portland (Maine) PL)eBook issues and device trainingCommunity GlueEconomic ImpactPatron-driven acquisitionsExperience PortalsProgramsPartnershipsEducation and LearningLiteracy of all kinds
Consortia: Next Step CooperationDPLALibrary RenewalEveryLibrary Advocacy PACOCLC Linked DataCULC eBook ProjectDecline of Library & Archives Canada3M e-books (Califa / Douglas County initiatives)Cloud initiatives
So what is the answer?Where are the real pain points?
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
What is an EXPERIENCE? What is a library experience?What differentiates a library experience from a transaction? What differentiates public libraries from Google/Bing?
The Evolutionof Answers
Why do people ask questions?Is your library experience conceptually organized around answers and programs?Or collections, technology and buildings?
Why do people ask questions? Who, What, When, Where How & Why Data – Information – Knowledge - Behavior To Learn or to Know To Acquire Information, Clarify, Tune To Decide, to Solve, to Choose, to Delay To Interview, Delve, Interact, Progress To Entertain or Socialize To Reduce Fear To Help, Aid, Cure, Be a Friend To Win A Bet
What are your top 10-20questions?What is the serviceportfolio model that goeswith those?
Reference Facets of theLibrary of Virginia StorySeptember 2010 Survey Data62 of 91 LVA library systems (68%)Thank you!
The Baker’s Dozen: Library System’s Top 13 1. Health and Wellness / Community Health / Nutrition / Diet / Recovery 2. DIY Do It Yourself Activities and Car Repair 3. Genealogy 4. Test prep (SAT, ACT, occupational tests, etc. etc.) 5. Legal Questions (including family law, divorce, adoption, etc) 6. Hobbies, Games and Gardening 7. Local History 8. Consumer reviews (Choosing a car, appliance, etc.) 9. Homework Help (grade school) 10. Technology Skills (software, hardware, web) 11. Government Programs, Services and Taxation 12. Self-help/personal development 13. Careers (jobs, counselling, etc.) 14. Readers Advisory was 14th
Yep –You Get QuestionsHealth and Wellness / Community Health / Nutrition / Diet / Recovery DIY Do It YourselfActivities and Car Repair Genealogy Test prep (SAT, ACT, occupational tests, etc. etc.)Legal Questions (including family law, divorce, adoption, etc) Hobbies, Games andGardening Local History Consumer reviews (Choosing a car, appliance, etc.) HomeworkHelp (grade school) Technology Skills (software, hardware, web) GovernmentPrograms, Services and Taxation Self-help/personal development Careers (jobs,counselling, etc.) Reading Choices and recommendations, books & authors Travel andVacation, Tourism Support Supporting College credits, Distance Education, and AdultContinuing Education Personal Finance and Investments / Financial Literacy Religionand spirituality Retirement and Seniors Services General Reference / Quick AnswerQuestions (e.g. telephone numbers, addresses, definitions, locations, library hours andservices, etc.) Coming to America or our Community (Immigration, Moving) Book Clubs/ Community Reading / Summer Reading Business. Leadership and ManagementParenting and Child Development Adult Literacy / ESL Entrepreneurship andConsulting Small and Medium-sized Business Support World Cultures/UnderstandingOur World History Studies (Civil War, WW2, etc.) Choosing a School, Program/Degree,College or University / College Planning Finding People / Biographies , languagelearning
Relative Patron Interest in Various Areas Finding People / Biographies Choosing a School, Program/Degree, College or University / College Planning History Studies (Civil War, WW2, etc.) World Cultures/Understanding Our World Small and Medium-sized Business Support Entrepreneurship and Consulting Adult Literacy / ESL Parenting and Child Development Business. Leadership and Management Book Clubs / Community Reading / Summer Reading Coming to America or our Community (Immigration, Moving) General Reference / Quick Answer Questions (e.g. telephone … Retirement and Seniors Services Religion and spirituality Personal Finance and Investments / Financial LiteracySupporting College credits, Distance Education, and Adult Continuing Education Travel and Vacation, Tourism Support Reading Choices and recommendations, books & authors Careers (jobs, counseling, etc.) Self-help/personal development Government Programs, Services and Taxation Technology Skills (software, hardware, web) Top 13 Homework Help (grade school) Consumer reviews (Choosing a car, appliance, etc.) Local History Hobbies, Games and Gardening Legal Questions (including family law, divorce, adoption, etc) Test prep (SAT, ACT, occupational tests, etc. etc.) Genealogy DIY Do It Yourself Activities and Car Repair Health and Wellness / Community Health / Nutrition / Diet / Recovery 0.00 0.20 0.40 0.60 0.80 1.00 1.20
Resource Levels for Top Ten Areas of Patron Interest (Question 1) Technology Skills (software, hardware, Internet/web) 51.7% 48.3% 0.0% Test prep (SAT, ACT, occupational tests, etc.) 58.3% 41.7% 0.0% Legal Questions (including family law, divorce, adoption, etc) 60.0% 35.0% 5.0% Genealogy 60.0% 31.7% 8.3% DIY Do It Yourself Activities and Car Repair 67.8% 30.5% 1.7% Enough Not Enough Homework Help (grade school) 72.9% 25.4% 1.7% Not Applicable Local History 75.9% 22.4% 1.7%Health and Wellness / Community Health / Nutrition / Diet / Recovery 81.7% 16.7% 1.7% Consumer reviews (choosing a car, appliance, etc.) 83.1% 15.3% 1.7% Hobbies and Gardening 88.3% 10.0% 1.7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Student Homework Support - Level of Requests by Area100% 0.0% 1.7% 0.0% 1.7% 0.0% 1.7% 1.7% 0.0% 1.7% 1.7% 3.4% 10.0% 11.7% 13.3% 13.3%90% 22.0%80% 20.0% 44.1%70% 56.9% 43.3% 38.3% 38.3%60% N/A 42.4% 35.0% Not at all Common50% Slightly Common Common40% Very Common 39.0%30% 22.4% 45.0% 46.7% 46.7%20% 32.2% 33.3% 12.1%10% 11.9% 5.2% 3.4% 0% History / Social Studies Science / Science fairs) Biographies Special Events (Black (or Hispanic, Asian, Native American) Studies Month) Literature Women’s History Religion
Areas of World Which Generate Most Questions100% 0.00% 1.67% 0.00% 0.00% 1.75% 0.00% 1.67% 0.00% 1.89% 1.69% 0.00% 1.69% 0.00% 1.69% 6.90% 11.67% 17.24% 14.04% 17.24% 17.54%90% 18.97% 23.33% 22.03% 28.30% 31.03% 30.51%80% 39.66% 34.48% 42.37% 28.33%70% 36.21% 41.38%60% 47.37% 56.90% 57.89%50% 50.00% 55.93% 49.06% 51.72%40% 52.54% N/A 39.66% 38.33% 46.55% Not at all Popular 45.76%30% Slightly Popular 37.93% 32.76% 22.81% Popular20% Very Popular 14.04% 24.14% 20.00% 18.87% 16.95% 10.34%10% 18.97% 20.00% 14.04% 15.25% 13.79% 10.53% 8.47% 6.90% 8.62% 6.90% 5.00% 3.39% 0% 1.72% 1.89% 0.00% 0.00% 1.69%
Let’s thinkWhat is a meal in library end-user orresearch, and learning terms?Think: Are you thinkingfood, courses, days, weekly plan, ornutrition overall?
The newbibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
Library Space ConcernsFirst Impressions: Security, Circ Desks, SignageCleanlinessRetail modelsDisplays (return carts, colour blocking, …)SignageCommunity CommonsBoundariesParking lots and the skirts as public programming spaceStreet fairsPartnershipsGardensWirelessTechnology commons . . . Smart Rooms
What are the real issues?Craft versus Industrial StrengthPilot, Project, Initiative versus Portfolio StrategyHand knitted prototypes versus Productione.g. Information Literacy initiatives Discovery versus Search versus Deep Search eLearning unitsStrategic Analytics Value measures Behaviours
What We Never Really Knew Before (US/Canada) 27% of our users are under 18. 59% are female. We often 29% are college students. believe a lot 5% are professors and 6% are teachers.isn’t that true. On any given day, 35% of our users are there for the very first time! Only 29% found the databases via the library website. 59% found what they were looking for on their first search. 72% trusted our content more than Google. But, 81% still use Google.
Be More Open to the Users’ Path
What Would You Attempt IfYou Knew You Would NotFail?
My Humble Recommendations Focus on the user, I mean reallyPilot and experiment with mobile social cohorts Classes (mobile training or extended learning) Reading cohorts and book clubs Patron-driven strategies first Associations Fundraising Meetings Teams (business or sport)
My Humble RecommendationsActively lobby and educate to ensure that the emerging mobileecosystem supports the values and principles of librarianship forbalance in the rights of end users for use, access, learning andresearch. Support vendors and laws to be as agnostic as possible by ensuringthat, as far as possible your services and content offerings support thewidest range of devices, formats, browsers, and platforms.
Get to where the useris.eLearningMobileDistantTools
My Humble Recommendations Design for frictionless access using such opportunitiesas geo-IP and mobile ready websites Test everything in all browsers – mobile or not – alldevices. Invest in usability research aimed at the user experienceand test and learn from it and share your learning. Don’t prioritize the librarian experience first Watch key developments in major publishing spaces –retail, kiddy lit, textbooks, e-learning, fiction, etc. Sportthe differences and opportunities
My Personal Hobby Horses This is an evolution not a revolution The REAL revolution was the Internet and the Web. The hybrid ecology is winning in the near term foroperating systems and content formats. This is good since competition drives innovation andwe’re in a Renaissance not an end game right now. Engage in critical thinking not raw criticism. Beconstructive. Critical thinking is not part of dogma or religious fervoror fan boy behavior.
My Personal Hobby Horses This is an evolution not a revolution Perfectionism will not move us forward at this juncture. Really understand the digital divide and remove youreconomic and social class blinkers Get real about teens and Boomers Get over library obsession with statistics andcomprehensiveness. Get excellent at real measurements, sampling andunderstanding impact and satisfaction.(Analytics, Foresee, Pew)
My Personal Hobby Horses This is an evolution not a revolution We need to revisit the concept ofpreservation, archives, repositories, andconservation from an access and linked data view. Check out new publishing models like Flipboard. Watch for emerging book enhancements andother features that will challenge librarymetadata, selection policies, and collectiondevelopment.
A Third Path
Smelly OrYellow SexLiquid Appeal?
Consider the Whole Experience
Until the lion learns to write her own story, thestory will always be from the perspective o thehunter not the hunted.
Stephen Abram, MLS, FSLAVP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 firstname.lastname@example.org Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1