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US Serials Group Conference in Glasgow 2012

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  1. 1. Sharing: The Foundation of Social Institutions Stephen Abram, MLS UKSG 2012, Glasgow March 26, 2012These slides will beavailable at Stephen’s Lighthouse blog
  2. 2. Change happens very fast
  3. 3. 1 2.0 Fill That Gap 3
  4. 4. What Are Libraries Really For?• Community• Learning• Discovery• Progress• Research & Knowledge (Applied/Theoretical)• Cultural Custody & Conservation• Economic Impact
  5. 5. SHARING What’s the next level?
  6. 6. Smelly OrYellow SexLiquid Appeal?
  7. 7. It’s the Whole Experience
  8. 8. News Flash “The Internet and technology have now progressed to their infancy
  9. 9. 7 Gifts to Libraries1. The book isn’t dead or dying. Reading is evolving.2. Our users/customers are improving and everyone knows more about our customers than ever before.3. The question economy is very different.4. Technology is going social and can support social acts for social institutions.5. The PC isn’t dead, the last information explosion was microscopic and mobile changes the whole dynamic.6. Talent, Insight, Community, have social value.7. Opportunities always exist more in times of change
  10. 10. There are no knights onhorses in technology.
  11. 11. The VAST majority of library use is virtual and is dwarfed by all information use
  12. 12. ‘Reading’ trumps print books . . .
  13. 13. 7 Learning Styles
  14. 14. What is an EXPERIENCE? What is a library experience? What differentiates a library experience from a transaction?What differentiates public libraries from Google/Bing?
  15. 15. The Evolution of Answers
  16. 16. Sensemaking: Too much choice
  17. 17. Why do people ask questions?Is your library experience conceptually organized around answers and programs? Or collections, technology and buildings?
  18. 18. Why do people ask questions? Who, What, When, Where How & Why Data – Information – Knowledge - Behavior To Learn or to Know To Acquire Information, Clarify, Tune To Decide, to Solve, to Choose, to Delay To Interview, Delve, Interact, Progress To Entertain or Socialize To Reduce Fear To Help, Aid, Cure, Be a Friend To Win A Bet
  19. 19. What are your top 10-20 questions?What is the service portfoliomodel that goes with those?
  20. 20. One public library’s Top Questions1. Health and Wellness / Community Health / Nutrition / Diet / Recovery2. DIY Do It Yourself Activities and Car Repair3. Genealogy4. Test prep (SAT, ACT, occupational tests, etc. etc.)5. Legal Questions (including family law, divorce, adoption, etc)6. Hobbies, Games and Gardening7. Local History8. Consumer reviews (Choosing a car, appliance, etc.)9. Homework Help (grade school)10. Technology Skills (software, hardware, web)11. Government Programs, Services and Taxation12. Self-help/personal development13. Careers (jobs, counselling, etc.)14. Readers Advisory was 14th
  21. 21. Top 12 Patron Hobbies Recreational Reading Cooking & Recipes Computers Movies & Film Exercise, Cycling & WalkingTraveling, Tourism & Vacations Music Pets Gardening Television Shows Top Hobbies? Top Homework Questions? Arts & Crafts Top Travel Destinations? Knitting & Needlecrafts What do you know? 0 10 20 30 40 50 60 70
  22. 22. Grocery Stores
  23. 23. Cookbooks, Chefs . . .
  24. 24. Cookbooks, Chefs . . .
  25. 25. Meals
  26. 26. Tie everything to programs on a priority basis
  27. 27. The newbibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  28. 28. RELEVANCE
  29. 29. PROGRAMS
  30. 30. ConfusingtheCustomer
  31. 31. What is the Sun? Aggregated databases (InfoTrac, GVRL, GDL) Federated Discovery (PowerSearch) Persistent URLs Training Support Apps, Webpages & Mobile Marketing Support Etc.
  33. 33. 146 Moons plus 23provisional moons
  34. 34. Driving the Knowledge Portalalignment with User Behaviour: Build Experiences
  35. 35. Be Technology Agnostic: Adapt and Evolve
  36. 36. Mobility: Wherethe Patron Is
  37. 37. LibrariesAre SocialInstitutions
  38. 38. • Sharing without Context is meaningless and low value• Transactions without context generate less Transformation• Warehouses are not programs• Collections are not portfolios• Experience not Retrieval
  39. 39. Stephen Abram, MLSVP Strategic Relationships and Markets Gale Cengage Learning Cel: 416-669-4855 Stephen’s Lighthouse Blog