Future Ready: <br />Getting Out In Front of the Curve<br />Stephen Abram, MLS<br />SLA Annual Conference<br />Government I...
Change<br />These slides are available at Stephen’s Lighthouse blog<br />
We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things<br />
News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
Change can happen very fast<br />
Sensemaking<br />
News Flash<br />News Flash<br />Tech Shift Happens<br />
Seth Godin on Decisions (June 8, 2011)<br /><ul><li>Which of the four are getting in the way?
You don't know what to do
You don't know how to do it
You don't have the authority or the resources to do it
You're afraid
Once you figure out what's getting in the way, it's far easier to find the answer (or decide to work on a different problem).
Stuck is a state of mind, and it's curable.</li></li></ul><li>
20th Century Strategies<br /><ul><li>Inventory and Collections
Buildings
Search
Reading is Fundamental
Patrons
Outreach
Circulation
Privacy</li></li></ul><li>21st  Century Strategies<br /><ul><li>Content Access
Bricks and Clicks and Tricks
Communities of Knowledge and Practice
Research Impact
Relationships & Partnerships
Information Literacy Programs
Social Alignment</li></li></ul><li>What Are Libraries Really For?<br /><ul><li>Learning
Discovery
Progress
Research (Applied and Theoretical)
Cultural & Knowledge Custody
Economic Impact
Community </li></li></ul><li>Columbus, Cook, Magellan and Libraries: Searching for the corners of the earth, the edge of t...
-<br />
Cook’s Voyage<br />
Columbus, Cabot, Cortes<br />
Magellan<br />Columbus<br />Cook<br />
Questions for Libraries Today:<br />Are our priorities right?<br />Are learning, research, discovery changing materially a...
What has changed?<br /><ul><li>End Users
Physical access and basic reading has already evolved to intellectual access with new competencies
Libraries at the heart of the campus? Nope.
 Students are focused at the lesson and event (essay, test, exam) level
 Researchers are connected beyond the host    institution.</li></li></ul><li>A Metaphor<br />
Grocery Stores<br />
Grocery Stores<br />
Grocery Stores<br />
Cookbooks, Chefs . . .<br />
Cookbooks, Chefs . . .<br />
Meals<br />
The new bibliography and collection development<br />KNOWLEDGE PORTALS<br />KNOWLEDGE,<br />LEARNING,<br />INFORMATION &<b...
Chefs, counsellors, teachers, magicians<br />Librarians play a vital role in building the critical connections between inf...
Service Metaphor<br /><ul><li>Cafeterias
Take Out
 Private Dining Rooms
 Private Chefs
 Variety</li></li></ul><li>You have the tools.<br />
Stop Making it so Hard!<br />
Trans-Literacy:   Move beyond reading & PC skills <br /><ul><li>News literacy
Technology literacy
Information literacy
Media literacy
Adaptive literacy
Research literacy
Academic literacy
Reputation, Etc.
Reading literacy
Numeracy
Critical literacy
Social literacy
Computer literacy
Web literacy
Content literacy
Written literacy</li></li></ul><li>
Steal <br />This <br />Idea<br />
List of content farms and general spammy user generated content sites:<br /><ul><li>All Experts (allexperts.com)
Answers (answers.com)
Answer Bag (answerbag.com)
Articles Base (articlesbase.com)
Ask (ask.com)
Associated Content (associatedcontent.com)
BizRate (bizrate.com)
Buzle (buzzle.com)
Brothersoft (brothersoft.com)
Bytes (bytes.com)
ChaCha (chacha.com)
eFreedom (efreedom.com)
eHow (ehow.com)
Essortment (essortment.com)
Examiner (examiner.com)
Expert Village (expertvillage.com)
)
Experts Exchange (experts-exchange.com)
eZine Articles (ezinearticles.com)
Find Articles (findarticles.com)
FixYa (fixya.com Helium (helium.com)
Hub Pages (hubpages.com)
InfoBarrel (infobarrel.com)
Livestrong (livestrong.com)
Mahalo (mahalo.com)
Mail Archive (mail-archive.com)
Question Hub (questionhub.com)
Squidoo (squidoo.com)
Suite101 (suite101.com)
Twenga (twenga.com)
WiseGeek (wisegeek.com)
Wonder How To (wonderhowto.com)
Yahoo! Answers (answers.yahoo.com)
Xomba (xomba.com)</li></li></ul><li>
Emerging Tech that Drives Users to the Library<br /><ul><li>Content Farms, Mills (Demand Media, AOL, etc.)
Encyclopedia.com
HighBeam & Questia
WorldCat
AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid!
Geo-IP features and measures
Watch for more . . .</li></li></ul><li>The nasty facts about Google &  Bing and  consumer search:<br />SEO / SMO<br />Cont...
Have Users<br />Changed?<br />
YES (duh!)<br />
My son: Zachary<br />
Millennial & Post-Millennial Differences<br /><ul><li>Increase in IQ - 15-20 Points
Educational attainment up, a lot
Reading up, markedly
Brain & Developmental Changes
Eye Movement Changes
Massive Behavioural Changes
Major Decline in Crime Rates – down 65%
But still a 70%  behavior overlap with Boomers (see my book chapter)</li></li></ul><li>Young People Have Changed, but<br /...
Gaming too. . . Mothers in their 30’s
Social networks fastest growing populations are seniors and is more international and less urban and less English dominated.
eBook reader usage is largely middle-aged.
Mobile data usage is growing beyond youth very quickly, workplace use is huge </li></li></ul><li>2010 Eduventures Research...
71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.
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  1. 1. Future Ready: <br />Getting Out In Front of the Curve<br />Stephen Abram, MLS<br />SLA Annual Conference<br />Government Information Division<br />June 13, 2011<br />
  2. 2. Change<br />These slides are available at Stephen’s Lighthouse blog<br />
  3. 3. We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things<br />
  4. 4. News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
  5. 5. Change can happen very fast<br />
  6. 6. Sensemaking<br />
  7. 7. News Flash<br />News Flash<br />Tech Shift Happens<br />
  8. 8. Seth Godin on Decisions (June 8, 2011)<br /><ul><li>Which of the four are getting in the way?
  9. 9. You don't know what to do
  10. 10. You don't know how to do it
  11. 11. You don't have the authority or the resources to do it
  12. 12. You're afraid
  13. 13. Once you figure out what's getting in the way, it's far easier to find the answer (or decide to work on a different problem).
  14. 14. Stuck is a state of mind, and it's curable.</li></li></ul><li>
  15. 15. 20th Century Strategies<br /><ul><li>Inventory and Collections
  16. 16. Buildings
  17. 17. Search
  18. 18. Reading is Fundamental
  19. 19. Patrons
  20. 20. Outreach
  21. 21. Circulation
  22. 22. Privacy</li></li></ul><li>21st Century Strategies<br /><ul><li>Content Access
  23. 23. Bricks and Clicks and Tricks
  24. 24. Communities of Knowledge and Practice
  25. 25. Research Impact
  26. 26. Relationships & Partnerships
  27. 27. Information Literacy Programs
  28. 28. Social Alignment</li></li></ul><li>What Are Libraries Really For?<br /><ul><li>Learning
  29. 29. Discovery
  30. 30. Progress
  31. 31. Research (Applied and Theoretical)
  32. 32. Cultural & Knowledge Custody
  33. 33. Economic Impact
  34. 34. Community </li></li></ul><li>Columbus, Cook, Magellan and Libraries: Searching for the corners of the earth, the edge of the oceans and discovering dragons ... <br />
  35. 35. -<br />
  36. 36. Cook’s Voyage<br />
  37. 37. Columbus, Cabot, Cortes<br />
  38. 38. Magellan<br />Columbus<br />Cook<br />
  39. 39.
  40. 40.
  41. 41. Questions for Libraries Today:<br />Are our priorities right?<br />Are learning, research, discovery changing materially and what is actually changing?<br />Books. Meh.<br />What is the role for librarians in the real future (that is not an extension of the past)?<br />
  42. 42.
  43. 43. What has changed?<br /><ul><li>End Users
  44. 44. Physical access and basic reading has already evolved to intellectual access with new competencies
  45. 45. Libraries at the heart of the campus? Nope.
  46. 46. Students are focused at the lesson and event (essay, test, exam) level
  47. 47. Researchers are connected beyond the host institution.</li></li></ul><li>A Metaphor<br />
  48. 48. Grocery Stores<br />
  49. 49. Grocery Stores<br />
  50. 50. Grocery Stores<br />
  51. 51. Cookbooks, Chefs . . .<br />
  52. 52. Cookbooks, Chefs . . .<br />
  53. 53. Meals<br />
  54. 54. The new bibliography and collection development<br />KNOWLEDGE PORTALS<br />KNOWLEDGE,<br />LEARNING,<br />INFORMATION &<br />RESEARCH<br />COMMONS<br />
  55. 55. Chefs, counsellors, teachers, magicians<br />Librarians play a vital role in building the critical connections between information , knowledge and learning.<br />
  56. 56. Service Metaphor<br /><ul><li>Cafeterias
  57. 57. Take Out
  58. 58. Private Dining Rooms
  59. 59. Private Chefs
  60. 60. Variety</li></li></ul><li>You have the tools.<br />
  61. 61. Stop Making it so Hard!<br />
  62. 62. Trans-Literacy: Move beyond reading & PC skills <br /><ul><li>News literacy
  63. 63. Technology literacy
  64. 64. Information literacy
  65. 65. Media literacy
  66. 66. Adaptive literacy
  67. 67. Research literacy
  68. 68. Academic literacy
  69. 69. Reputation, Etc.
  70. 70. Reading literacy
  71. 71. Numeracy
  72. 72. Critical literacy
  73. 73. Social literacy
  74. 74. Computer literacy
  75. 75. Web literacy
  76. 76. Content literacy
  77. 77. Written literacy</li></li></ul><li>
  78. 78. Steal <br />This <br />Idea<br />
  79. 79. List of content farms and general spammy user generated content sites:<br /><ul><li>All Experts (allexperts.com)
  80. 80. Answers (answers.com)
  81. 81. Answer Bag (answerbag.com)
  82. 82. Articles Base (articlesbase.com)
  83. 83. Ask (ask.com)
  84. 84. Associated Content (associatedcontent.com)
  85. 85. BizRate (bizrate.com)
  86. 86. Buzle (buzzle.com)
  87. 87. Brothersoft (brothersoft.com)
  88. 88. Bytes (bytes.com)
  89. 89. ChaCha (chacha.com)
  90. 90. eFreedom (efreedom.com)
  91. 91. eHow (ehow.com)
  92. 92. Essortment (essortment.com)
  93. 93. Examiner (examiner.com)
  94. 94. Expert Village (expertvillage.com)
  95. 95. )
  96. 96. Experts Exchange (experts-exchange.com)
  97. 97. eZine Articles (ezinearticles.com)
  98. 98. Find Articles (findarticles.com)
  99. 99. FixYa (fixya.com Helium (helium.com)
  100. 100. Hub Pages (hubpages.com)
  101. 101. InfoBarrel (infobarrel.com)
  102. 102. Livestrong (livestrong.com)
  103. 103. Mahalo (mahalo.com)
  104. 104. Mail Archive (mail-archive.com)
  105. 105. Question Hub (questionhub.com)
  106. 106. Squidoo (squidoo.com)
  107. 107. Suite101 (suite101.com)
  108. 108. Twenga (twenga.com)
  109. 109. WiseGeek (wisegeek.com)
  110. 110. Wonder How To (wonderhowto.com)
  111. 111. Yahoo! Answers (answers.yahoo.com)
  112. 112. Xomba (xomba.com)</li></li></ul><li>
  113. 113.
  114. 114.
  115. 115. Emerging Tech that Drives Users to the Library<br /><ul><li>Content Farms, Mills (Demand Media, AOL, etc.)
  116. 116. Encyclopedia.com
  117. 117. HighBeam & Questia
  118. 118. WorldCat
  119. 119. AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid!
  120. 120. Geo-IP features and measures
  121. 121. Watch for more . . .</li></li></ul><li>The nasty facts about Google & Bing and consumer search:<br />SEO / SMO<br />Content Farms<br />Advertiser-driven<br />Geotagging<br />GOOG<br />
  122. 122. Have Users<br />Changed?<br />
  123. 123. YES (duh!)<br />
  124. 124.
  125. 125.
  126. 126.
  127. 127.
  128. 128.
  129. 129. My son: Zachary<br />
  130. 130. Millennial & Post-Millennial Differences<br /><ul><li>Increase in IQ - 15-20 Points
  131. 131. Educational attainment up, a lot
  132. 132. Reading up, markedly
  133. 133. Brain & Developmental Changes
  134. 134. Eye Movement Changes
  135. 135. Massive Behavioural Changes
  136. 136. Major Decline in Crime Rates – down 65%
  137. 137. But still a 70% behavior overlap with Boomers (see my book chapter)</li></li></ul><li>Young People Have Changed, but<br /><ul><li>Twitter & Facebook are dominated by the middle-aged
  138. 138. Gaming too. . . Mothers in their 30’s
  139. 139. Social networks fastest growing populations are seniors and is more international and less urban and less English dominated.
  140. 140. eBook reader usage is largely middle-aged.
  141. 141. Mobile data usage is growing beyond youth very quickly, workplace use is huge </li></li></ul><li>2010 Eduventures Research on Investments<br /><ul><li>58% of instructors believe that technology in courses positively impacts student engagement.
  142. 142. 71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.
  143. 143. 71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.
  144. 144. 79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.
  145. 145. 87% of students believe online libraries and databases have had the most significant impact on their overall learning.
  146. 146. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.
  147. 147. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals.
  148. 148. 44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.
  149. 149. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)
  150. 150. 49% of students believe that online libraries and databases will have the greatest impact on student engagement.
  151. 151. Students are more optimistic about the potential for technology.</li></li></ul><li>We often believe a lot that isn’t true.<br />What We Never Really Knew Before (US/Canada)<br /><ul><li>27% of our users are under 18.
  152. 152. 59% are female.
  153. 153. 29% are college students.
  154. 154. 5% are professors and 6% are teachers.
  155. 155. On any given day, 35% of our users are there for the very first time!
  156. 156. Only 29% found the databases via the library website.
  157. 157. 59% found what they were looking for on their first search.
  158. 158. 72% trusted our content more than Google.
  159. 159. But, 81% still use Google.</li></li></ul><li>
  160. 160.
  161. 161.
  162. 162. 5 Things have Changed . . A LOT! <br />Cardholders, Users, Members, Patrons, Clients, Customers, Learners, Students, Scholars, Researchers, Teachers, Professors<br />Books & Media & Collections<br />Mobility<br />Learning & Research<br />Government<br />The History of Unintended Consequences & Unpredictability<br />
  163. 163. “Strategy is a Choice. . .<br />To be a victim and feel these changes are fated and blamestorm<br />OR<br />Create the future we need and take collective responsibility for the conversation and development of the future.”<br />Find Reasons not Excuses.<br />
  164. 164. As technology advances<br />
  165. 165. Emboldened Librarians hold the key<br />
  166. 166. So how must librarian and Infoprostrategies change?<br />
  167. 167. Discovery & Ideas<br />
  168. 168. Has academic research focus shifted entirely?<br />
  169. 169. Has the future changed?Has our future changed?<br />
  170. 170.
  171. 171.
  172. 172. COWS, etc.<br />
  173. 173.
  174. 174.
  175. 175.
  176. 176. The Future Discovered<br /><ul><li>Stem Cells
  177. 177. fMRI and The Brain
  178. 178. Cloning
  179. 179. Trucking and GPS
  180. 180. Wind and other energy
  181. 181. Nanotechnology
  182. 182. Robotics
  183. 183. Massive Book Digitization
  184. 184. Music
  185. 185. Translation
  186. 186. Streaming Media
  187. 187. Seed Bank</li></ul>Inter-disciplinary<br />Cross-Disciplinary<br />Integrated<br />
  188. 188. Books<br />
  189. 189. We have a shallow understanding of the Codex – the book format(s)Transition from scrolls – illumination – codex – and beyond<br />
  190. 190. What does all this mean?<br /><ul><li>The Article level universe
  191. 191. The Chapter and Paragraph Universe
  192. 192. Integrated with Visuals – graphics and charts
  193. 193. Integrated with ‘video’
  194. 194. Integrated with Sound and Speech
  195. 195. Integrated with social web
  196. 196. Integrated with interaction and not just interactivity
  197. 197. How would you enhance a book?</li></li></ul><li>
  198. 198.
  199. 199.
  200. 200.
  201. 201. So how must library and educator strategies change?<br />
  202. 202. Mobility<br />
  203. 203. A 1965 iPhone<br />
  204. 204.
  205. 205.
  206. 206. Broadband<br /><ul><li>You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
  207. 207. Net neutrality, kill switches . . .
  208. 208. Local wired, mobile access ‘everywhere’ to the home and workplace on a personal basis
  209. 209. Geo-awareness: GIS, GPS, GEO-IP, etc.
  210. 210. Wireless as a business strategy (Starbucks)
  211. 211. Mobile dominates the largest generation</li></li></ul><li>What changes with personal devices?<br />
  212. 212. The Fanboys are failing us.<br />
  213. 213. The Physical Act of Reading<br />
  214. 214.
  215. 215.
  216. 216.
  217. 217.
  218. 218.
  219. 219.
  220. 220.
  221. 221. Speaking of e-Books...<br />
  222. 222.
  223. 223.
  224. 224. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . . <br />
  225. 225.
  226. 226.
  227. 227.
  228. 228.
  229. 229.
  230. 230.
  231. 231.
  232. 232.
  233. 233.
  234. 234. GBS<br />
  235. 235.
  236. 236.
  237. 237.
  238. 238.
  239. 239.
  240. 240.
  241. 241.
  242. 242.
  243. 243.
  244. 244.
  245. 245.
  246. 246.
  247. 247.
  248. 248.
  249. 249. Can we frame the e-book issue so that it can be addressed rationally?<br />
  250. 250. Books <br />
  251. 251. Fiction<br />
  252. 252. Non-Fiction<br />
  253. 253. E-Learning<br />
  254. 254.
  255. 255.
  256. 256. What do we <br />need to know?<br />What are <br />we going <br />to do next? <br />
  257. 257. StrategicAnalytics<br />
  258. 258.
  259. 259. What do we need to know?<br /><ul><li>How do library databases and virtual services compare with other web experiences?
  260. 260. Who are our core virtual users? Are there gaps?
  261. 261. Does learning happen? How about discovery?
  262. 262. What are user expectations for true satisfaction?
  263. 263. How does library search compare to consumer search like Google and retail or government?
  264. 264. How do people find and connect with library virtual services?
  265. 265. Are end users being successful in their POV?
  266. 266. Are they happy? Will they come back? Tell a friend?</li></li></ul><li>
  267. 267. Save the User! <br />
  268. 268. What Would You Attempt If You Knew You Would Not Fail?<br />
  269. 269. The power of libraries<br />
  270. 270. A Third Path<br />
  271. 271.
  272. 272. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Cengage Learning (Gale)<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />Facebook: Stephen Abram<br />LinkedIn / Plaxo: Stephen Abram<br />Twitter: sabram<br />SlideShare: StephenAbram1<br />

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