Frankenbooks: Understanding the eBook OpportunityStephen Abram, MLS, FSLAConsultant, Dysart & JonesSLA Solos and METROFeb. 26, 2013
Is this graphic correct? What‟s wrong?
Questions for Today:1. What is REALLY happening with eBooks?2. Where is all this change taking us?3. Does the eBook have a different value?4. Today‟s session is about frameworks. For details see the webliography at the end or online.5. What is the role for special librarians in our info-future?
eBook Penetration: Specialized Libs? School Public Academic 100 90 80 70 60 50 40 30 20 10 0 2010 2011 2012 Source: Library Journal Survey of Ebook Penetration – 2010-2012
Is the book in your head?
eBook Benefits What makes an e-book better or worse from the user‟s, reader‟s or librarian‟s POV? Credit: Polanka
The Physical Act of Reading
Think harder about book components and workflow!
Is it reallyexpensive orjust a matterof ROI andvalue?
Have Journal Prices Really Increased Much in the Digital Age?(Scholarly Kitchen blog) http://bit.ly/11b3hP2
Good Questions• What if prices of the predominant journal form have actually been falling?• What if we‟ve been measuring the wrong things, or measuring insufficiently?• And what if the growth in expenses are not the result of price increases but a result of the growth in science?”
The Real Digital Story• Print subscription prices are a misleading and inaccurate method for tracking library serials spending• “. . . libraries‟ spending on periodicals has increased three-fold while their collections have tripled in size . . . Spending three times as much to get three times as much tells a very different story from the “price increases” story. . . .”• Published article output and research spending has grown 3.o% to 4% per year since 1990
Whose needs are met by e-books and e-libraries?
Deer in headlamps slide here.
There is no guarantee that the e-book scenario will play out toinclude libraries
What is an EXPERIENCE? What is a library experience? What differentiates a library experience from a transaction?What differentiates special libraries from Google/Bing?
The Evolutionof Answers
Why do people ask questions?Is your library experience conceptually organizedaround people, answers and programs?Or collections, technology and buildings?
Why do people ask questions? Who, What, When, Where How & Why Data – Information – Knowledge - Behavior To Learn or to Know To solve a problem To Acquire Information, Clarify, Tune To Decide, to Choose, to Delay To Interview, Delve, Interact, Progress To Entertain or Socialize To Reduce Fear To Help, Aid, Cure, Be a Friend To Win A Bet
READING EXERCISE Why do people read? What is the workflow context for reading in special libraries?
Why do people read?1. To learn2. To engage in hearing other‟s opinions (to agree or disagree or understand)3. To develop more knowledge about myself and develop as a whole person4. To be entertained and laugh, to engage and interact5. To address boredom and the inexorable progress of time6. To research and keep up-to-date7. To participate well in civil society (everything from news to voting)8. To be informed (and maybe smarter)9. To understand others (individually and culturally)10. To escape our day-to-day lives11. To stimulate the imagination and be inspired or spiritual12. To write and communicate better through reading others13. To teach14. To have something to talk about15. To connect with like-minded people
Encyclopedia Framing tools
Reference Quick, source, credit, proof …
Directories Workflow in targets, mailings, etc.
Scholarly Quality, proofs, positioning …
MobilityUnderstanding the different form factorsand target user environments
Skirmishes but Big Ones App Store Rules Porn – e.g. Sports Illustrated No Criticism rule Politicians‟ apps Satire Pulitzer Prize winner Books as an app require approval Potential restraint of trade Who chooses? Censorship . . .?
What does all this mean? The Article level universe The Chapter and Paragraph Universe Complete integration of books and serials Integrated with Visuals – graphics and charts Integrated with „video‟ Integrated with Sound and Speech Integrated with social web Integrated with interaction and not just interactivity, workflow… How would you enhance a book?
Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
Cookbooks, Chefs . . .
Technology Context• Cloud (SaaS, PaaS, IaaS)• Laptops and Tablets• Mobility / Smartphones• Bandwidth (Wired, WiFi, Whitespace)• Learning Management Systems• Streaming video and audio vs. download• HTML5 and Apps – the battle• Advertising auction models and „product‟• New(ish) Players (Amazon, Apple, G, B&N, Uni‟s, states/provinces/na tions)
Pricing Models• Buy the print copy• Buy the exact electronic copy of the print• Buy both (bundling)• Rent the print or e-copy for a specified period• Create custom coursepacks in print or e-copy• Buy at the course level included in fee• Buy at the institution / enterprise level• Buy at the state/province level• Espresso Book Machines• Pay-per-use, micro-payments, „Square‟ and phones
Sample Evaluation Matrix Chart courtesy of University of California Irvine Libraries
We are in an evolving space with e-books(just like articles in the lastcentury).• Don‟t fossilize your positions too soon• Remain open to innovation and experimentation• Keep librarian values as a touchstone• Focus on the end-user & enterprise needs
What is the priority? Price, Cost, Value, ROI Managing or Mandating the Adoption Curve Learning and Progress Societal Impact = 17%, 40%, 70%? IMPACTS of Value to the Enterprise ROI, ROE, Productivity and efficiency and effectiveness
This era will see a FundamentalReimagining the BookFor the present there will bethose who resist and theresisters will be the majority.
Keeping Up Blogs• No Shelf Required – www.noshelfrequired.com• LJ/SLJ ebook blog– www.thedigitalshift.com• ALA eContent blog- http://americanlibrariesmagazine.org/e-content• ALA TechSource blog - www.alatechsource.org/blog• Teleread – www.teleread.org• INFOdocket– www.infodocket.com• eBooknewser - www.mediabistro.com/ebooknewser/• The Digital Reader - www.the-digital-reader.com/• Go-to-hellman - go-to-hellman.blogspot.com
84Resources• Sue Polanka‟s presentation on eBooks for ALA:• Purchasing eBooks for Your Library• http://www.slideshare.net/ALATechSource/2013-ala- purchasing?ref=http://lonewolflibrarian.wordpress.com/2013/02/14/ purchasing-e-books-for-libraries-02-14-13/• Sue Polanka‟s ALA LTR book:• The No Shelf Required Guide to eBook Purchasing• Ellyssa Kroski‟s presentation on eBooks:• Evaluating e-Book Offerings• http://www.slideshare.net/ellyssa/evaluating-ebook- offerings?utm_source=slideshow&utm_medium=ssemail&utm_camp aign=download_notification• JISC Compare eBook Platforms• http://adat.crl.edu/ebooks• Wellesley College eBook Vendor Evaluation matrix• http://spreadsheets.google.com/ccc?key=pCQ6JLSQYx1F4gVAKNBU edg
Suggestions for readings• E-Book Media and Communications Toolkit ▫ http://www.ala.org/transforminglibraries/ebooktoolkit• Ebook Business Models: A Scorecard for Public Libraries ▫ ALA Digital Content & Libraries Working Group ▫ www.districtdispatch.org/wp- content/uploads/2013/01/Ebook_Scorecard.pdf• Library Services in the Digital Age ▫ Pew Internet ▫ http://libraries.pewinternet.org/2013/01/22/library-services/• Library Patrons and Ebook Usage ▫ Library Journal Patron Profiles, v1 n1 (fee-based report)• A primer on eBooks for libraries just starting with downloadable media ▫ Polanka, Sue, in Library Journal http://bit.ly/Iz9jwE Via Polanka
Thanks Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 email@example.com Stephen.firstname.lastname@example.org Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Google+, LinkedIn, Plaxo : Stephen Abram FourSquare, Pinterest: Stephen Abram Twitter, Quora, Yelp, etc.: sabram SlideShare: StephenAbram1