Frankenbooks: Understanding the eBook OpportunityStephen Abram, MLS, FSLAConsultant, Dysart & JonesSLA Solos and METROFeb....
Is this graphic correct? What‟s wrong?
Questions for Today:1. What is REALLY happening with eBooks?2. Where is all this change taking us?3. Does the eBook have a...
eBook Penetration: Specialized Libs?               School            Public           Academic 100  90  80  70  60  50  40...
Is the book in your head?
eBook Benefits                 What makes an e-book                 better or worse from the                 user‟s, reade...
The Physical Act of Reading
Think harder about book components and workflow!
Is it reallyexpensive orjust a matterof ROI andvalue?
Have Journal Prices Really Increased Much in the Digital Age?(Scholarly Kitchen blog) http://bit.ly/11b3hP2
Good Questions• What if prices of the predominant journal form  have actually been falling?• What if we‟ve been measuring ...
The Real Digital Story• Print subscription prices are a misleading and  inaccurate method for tracking library serials  sp...
Whose needs are met by e-books and e-libraries?
Deer in headlamps slide here.
There is no guarantee that the e-book scenario will play out toinclude libraries
What is an EXPERIENCE?             What is a library experience?  What differentiates a library experience from a         ...
The Evolutionof Answers
Why do people ask questions?Is your library experience conceptually organizedaround people, answers and programs?Or collec...
Why do people ask questions? Who, What, When, Where How & Why Data – Information – Knowledge - Behavior To Learn or to...
READING EXERCISE   Why do people read?   What is the workflow context for   reading in special libraries?
Why do people read?1.    To learn2.    To engage in hearing other‟s opinions (to agree or disagree or understand)3.    To ...
Books
Fiction
Non-Fiction
Encyclopedia    Framing tools
Reference Quick, source, credit, proof …
Directories  Workflow in targets, mailings, etc.
Dictionaries
Textbooks
Scholarly Quality, proofs, positioning …
E-Learning   MOOCs
MobilityUnderstanding the different form factorsand target user environments
 Harper Collins OverDrive Kindle Library e-books Advertising Malicious Links Vanity Press vs. self publishing
Skirmishes but Big Ones App Store Rules Porn – e.g. Sports Illustrated No Criticism rule Politicians‟ apps Satire Pu...
What does all this mean? The Article level universe The Chapter and Paragraph Universe Complete integration of books an...
Device Issues
Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
Mobility
InterdisciplinaryCross-disciplinaryIntegrated
Grocery Stores
Grocery Stores
Grocery Stores
Cookbooks, Chefs . . .
Meals
Technology Context•   Cloud (SaaS, PaaS, IaaS)•   Laptops and Tablets•   Mobility / Smartphones•   Bandwidth (Wired, WiFi,...
Book e-Challenges• Format Agnosticism• Browsers: IE, Chrome, Firefox, Safari• Devices: Macintosh, PC Desktops & Laptops• M...
Pricing Models•   Buy the print copy•   Buy the exact electronic copy of the print•   Buy both (bundling)•   Rent the prin...
Sample Evaluation Matrix             Chart courtesy of University of California Irvine Libraries
We are in an evolving space with e-books(just like articles in the lastcentury).•   Don‟t fossilize your positions too soo...
What is the priority?  Price, Cost, Value, ROI  Managing or Mandating the Adoption Curve  Learning and Progress  Societal ...
This era will see a FundamentalReimagining the BookFor the present there will bethose who resist and theresisters will be ...
Publishers      Platforms    Archiving Budgets                                  Patron                                  Dr...
Keeping Up Blogs• No Shelf Required – www.noshelfrequired.com• LJ/SLJ ebook blog– www.thedigitalshift.com• ALA eContent bl...
Must Reads
84Resources• Sue Polanka‟s presentation on eBooks for ALA:• Purchasing eBooks for Your Library• http://www.slideshare.net/...
Suggestions for readings• E-Book Media and Communications Toolkit  ▫ http://www.ala.org/transforminglibraries/ebooktoolkit...
Thanks                                   Stephen Abram, MLS, FSLA                      VP strategic partnerships and marke...
Sla Solol feb.2013
Sla Solol feb.2013
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  • For the last three years, Library Journal/SLJ has conducted surveys of school, public and academic libraries regarding ebooks. Data showed that 33 – 44 percent of school libraries reported offering ebooks. Public libraries ranged from 72 – 89 % in the same time period.
  • Some of the reasons people may prefer ebooks include- 24/7 access anywhere, convenience of downloading content on the run or carrying hundreds of titles on one small device. Others like the built in dictionaries, highlighting/note taking, narration or interactive features. Some like the fact they can find free ebooks online or borrow ebooks at no cost from their library. In an educational setting, having multiple users access the same title is beneficial.
  • I love ebooks, I think they have enormous potential for libraries, consumers, publishers, authors, and everyone in the information chain.But, as we’ve discussed today, eBooks are not simple, they bring an assortment of questions, issues, and challenges to the table. It will be important for all libraries to educate themselves about ebooks. Just how do you do that?
  • There are a number of great sources about ebooks. The ones on this list are sources that I follow. The last one is on twitter, and each of the ones listed here also has a twitter feed. I welcome you to follow me on No Shelf Required, a blog I’ve maintained for the last 3 years. share screen, demo NSR – show feeds, articles, interviews, do a search for articles of interest
  • Sla Solol feb.2013

    1. 1. Frankenbooks: Understanding the eBook OpportunityStephen Abram, MLS, FSLAConsultant, Dysart & JonesSLA Solos and METROFeb. 26, 2013
    2. 2. Is this graphic correct? What‟s wrong?
    3. 3. Questions for Today:1. What is REALLY happening with eBooks?2. Where is all this change taking us?3. Does the eBook have a different value?4. Today‟s session is about frameworks. For details see the webliography at the end or online.5. What is the role for special librarians in our info-future?
    4. 4. eBook Penetration: Specialized Libs? School Public Academic 100 90 80 70 60 50 40 30 20 10 0 2010 2011 2012 Source: Library Journal Survey of Ebook Penetration – 2010-2012
    5. 5. Is the book in your head?
    6. 6. eBook Benefits What makes an e-book better or worse from the user‟s, reader‟s or librarian‟s POV? Credit: Polanka
    7. 7. The Physical Act of Reading
    8. 8. Think harder about book components and workflow!
    9. 9. Is it reallyexpensive orjust a matterof ROI andvalue?
    10. 10. Have Journal Prices Really Increased Much in the Digital Age?(Scholarly Kitchen blog) http://bit.ly/11b3hP2
    11. 11. Good Questions• What if prices of the predominant journal form have actually been falling?• What if we‟ve been measuring the wrong things, or measuring insufficiently?• And what if the growth in expenses are not the result of price increases but a result of the growth in science?”
    12. 12. The Real Digital Story• Print subscription prices are a misleading and inaccurate method for tracking library serials spending• “. . . libraries‟ spending on periodicals has increased three-fold while their collections have tripled in size . . . Spending three times as much to get three times as much tells a very different story from the “price increases” story. . . .”• Published article output and research spending has grown 3.o% to 4% per year since 1990
    13. 13. Whose needs are met by e-books and e-libraries?
    14. 14. Deer in headlamps slide here.
    15. 15. There is no guarantee that the e-book scenario will play out toinclude libraries
    16. 16. What is an EXPERIENCE? What is a library experience? What differentiates a library experience from a transaction?What differentiates special libraries from Google/Bing?
    17. 17. The Evolutionof Answers
    18. 18. Why do people ask questions?Is your library experience conceptually organizedaround people, answers and programs?Or collections, technology and buildings?
    19. 19. Why do people ask questions? Who, What, When, Where How & Why Data – Information – Knowledge - Behavior To Learn or to Know To solve a problem To Acquire Information, Clarify, Tune To Decide, to Choose, to Delay To Interview, Delve, Interact, Progress To Entertain or Socialize To Reduce Fear To Help, Aid, Cure, Be a Friend To Win A Bet
    20. 20. READING EXERCISE Why do people read? What is the workflow context for reading in special libraries?
    21. 21. Why do people read?1. To learn2. To engage in hearing other‟s opinions (to agree or disagree or understand)3. To develop more knowledge about myself and develop as a whole person4. To be entertained and laugh, to engage and interact5. To address boredom and the inexorable progress of time6. To research and keep up-to-date7. To participate well in civil society (everything from news to voting)8. To be informed (and maybe smarter)9. To understand others (individually and culturally)10. To escape our day-to-day lives11. To stimulate the imagination and be inspired or spiritual12. To write and communicate better through reading others13. To teach14. To have something to talk about15. To connect with like-minded people
    22. 22. Books
    23. 23. Fiction
    24. 24. Non-Fiction
    25. 25. Encyclopedia Framing tools
    26. 26. Reference Quick, source, credit, proof …
    27. 27. Directories Workflow in targets, mailings, etc.
    28. 28. Dictionaries
    29. 29. Textbooks
    30. 30. Scholarly Quality, proofs, positioning …
    31. 31. E-Learning MOOCs
    32. 32. MobilityUnderstanding the different form factorsand target user environments
    33. 33.  Harper Collins OverDrive Kindle Library e-books Advertising Malicious Links Vanity Press vs. self publishing
    34. 34. Skirmishes but Big Ones App Store Rules Porn – e.g. Sports Illustrated No Criticism rule Politicians‟ apps Satire Pulitzer Prize winner Books as an app require approval Potential restraint of trade Who chooses? Censorship . . .?
    35. 35. What does all this mean? The Article level universe The Chapter and Paragraph Universe Complete integration of books and serials Integrated with Visuals – graphics and charts Integrated with „video‟ Integrated with Sound and Speech Integrated with social web Integrated with interaction and not just interactivity, workflow… How would you enhance a book?
    36. 36. Device Issues
    37. 37. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
    38. 38. Mobility
    39. 39. InterdisciplinaryCross-disciplinaryIntegrated
    40. 40. Grocery Stores
    41. 41. Grocery Stores
    42. 42. Grocery Stores
    43. 43. Cookbooks, Chefs . . .
    44. 44. Meals
    45. 45. Technology Context• Cloud (SaaS, PaaS, IaaS)• Laptops and Tablets• Mobility / Smartphones• Bandwidth (Wired, WiFi, Whitespace)• Learning Management Systems• Streaming video and audio vs. download• HTML5 and Apps – the battle• Advertising auction models and „product‟• New(ish) Players (Amazon, Apple, G, B&N, Uni‟s, states/provinces/na tions)
    46. 46. Book e-Challenges• Format Agnosticism• Browsers: IE, Chrome, Firefox, Safari• Devices: Macintosh, PC Desktops & Laptops• Mobile: Laptops, Tablets (iPad, Fire, etc.)• Mobile: Smartphones (iPhone, Blackberry, Android, Windows, etc.)• Container: PDF, ePub, .mobi, Kindle, etc.• Learning Management System: Blackboard / WebCT, D2L, Moodle, Sakai, MOOC, etc.• Purchasing (Amazon, B&N, Chegg, CengageBrain, Apple Store, University Textbook Store, direct, aggregator, etc.)
    47. 47. Pricing Models• Buy the print copy• Buy the exact electronic copy of the print• Buy both (bundling)• Rent the print or e-copy for a specified period• Create custom coursepacks in print or e-copy• Buy at the course level included in fee• Buy at the institution / enterprise level• Buy at the state/province level• Espresso Book Machines• Pay-per-use, micro-payments, „Square‟ and phones
    48. 48. Sample Evaluation Matrix Chart courtesy of University of California Irvine Libraries
    49. 49. We are in an evolving space with e-books(just like articles in the lastcentury).• Don‟t fossilize your positions too soon• Remain open to innovation and experimentation• Keep librarian values as a touchstone• Focus on the end-user & enterprise needs
    50. 50. What is the priority? Price, Cost, Value, ROI Managing or Mandating the Adoption Curve Learning and Progress Societal Impact = 17%, 40%, 70%? IMPACTS of Value to the Enterprise ROI, ROE, Productivity and efficiency and effectiveness
    51. 51. This era will see a FundamentalReimagining the BookFor the present there will bethose who resist and theresisters will be the majority.
    52. 52. Publishers Platforms Archiving Budgets Patron DrivenDevices Access Consortia eBooks ILL DRM Accessibility Aggregators Formats Libraries Licensing Downloads Via Polanka
    53. 53. Keeping Up Blogs• No Shelf Required – www.noshelfrequired.com• LJ/SLJ ebook blog– www.thedigitalshift.com• ALA eContent blog- http://americanlibrariesmagazine.org/e-content• ALA TechSource blog - www.alatechsource.org/blog• Teleread – www.teleread.org• INFOdocket– www.infodocket.com• eBooknewser - www.mediabistro.com/ebooknewser/• The Digital Reader - www.the-digital-reader.com/• Go-to-hellman - go-to-hellman.blogspot.com
    54. 54. Must Reads
    55. 55. 84Resources• Sue Polanka‟s presentation on eBooks for ALA:• Purchasing eBooks for Your Library• http://www.slideshare.net/ALATechSource/2013-ala- purchasing?ref=http://lonewolflibrarian.wordpress.com/2013/02/14/ purchasing-e-books-for-libraries-02-14-13/• Sue Polanka‟s ALA LTR book:• The No Shelf Required Guide to eBook Purchasing• Ellyssa Kroski‟s presentation on eBooks:• Evaluating e-Book Offerings• http://www.slideshare.net/ellyssa/evaluating-ebook- offerings?utm_source=slideshow&utm_medium=ssemail&utm_camp aign=download_notification• JISC Compare eBook Platforms• http://adat.crl.edu/ebooks• Wellesley College eBook Vendor Evaluation matrix• http://spreadsheets.google.com/ccc?key=pCQ6JLSQYx1F4gVAKNBU edg
    56. 56. Suggestions for readings• E-Book Media and Communications Toolkit ▫ http://www.ala.org/transforminglibraries/ebooktoolkit• Ebook Business Models: A Scorecard for Public Libraries ▫ ALA Digital Content & Libraries Working Group ▫ www.districtdispatch.org/wp- content/uploads/2013/01/Ebook_Scorecard.pdf• Library Services in the Digital Age ▫ Pew Internet ▫ http://libraries.pewinternet.org/2013/01/22/library-services/• Library Patrons and Ebook Usage ▫ Library Journal Patron Profiles, v1 n1 (fee-based report)• A primer on eBooks for libraries just starting with downloadable media ▫ Polanka, Sue, in Library Journal http://bit.ly/Iz9jwE Via Polanka
    57. 57. Thanks Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen.abram@gmail.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Google+, LinkedIn, Plaxo : Stephen Abram FourSquare, Pinterest: Stephen Abram Twitter, Quora, Yelp, etc.: sabram SlideShare: StephenAbram1
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