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Sjsul web2.011 Sjsul web2.011 Presentation Transcript

  • The New Normal: Social Institutions and the Social Web Stephen Abram, MLS San Jose State University SLIS Library 2.011 Global ConferenceThese slides are available at Stephen’s Lighthouse blog Nov. 3, 2011
  • It’s just not that old....“The term "Web 2.0" became synonymous with the emergence, over 2004-05, of social services like YouTube, MySpace, Facebook and Flickr. It was coined in 2004 by OReilly Media for the inaugural Web 2.0 Conference, held in October 2004. At the time, Web 2.0 was meant to convey the beginning of a second major era in the Web; after the Dot Com collapse in 2001.”“The Web as a ‘platform’.”
  • Is there still life in web tools for library strategies? Yes, but . . .
  • Change: Are libraries Future Ready?Reducing Suspense:And the answer is . . . . MAYBE
  • Strategic ChoiceAre there too many choices?Will disagreements about thefuture freeze the process?
  • se·duc·tion (s-dkshn) n. 1. a. The act of seducing. b. The condition of being seduced. 2. Something that seduces or has the qualities to seduce; an enticement. [Latin sducti, sductin-, from sductus, pastparticiple of sdcere, to lead astray : s-, apart;see s(w)e- in Indo-European roots + dcere, to lead; see deuk- in Indo-European roots.]
  • Smelly OrYellow SexLiquid Appeal?
  • It’s the Whole Experience
  • News Flash“The Internet and technology have now progressed to their infancy”
  • So, today what do we need to think about? What are the real reasons why web 2.0 tools matter to library land? Can we make books more social? How? What programs (virtual and in-person) an libraries create based on these social tools? Why do user psychographics / personas matter even more in this eco-system? How do these support the questions space? Can we move more clearly from transactions to transformations? How do we measure?
  • 7 Gifts to Libraries, Publishers & Booksellers1. The book isn’t dead or dying. It is evolving.2. Our users/customers are improving.3. Technology is going social and can support social acts.4. The PC isn’t dead, but, again, it’s evolving and more mobile.5. We know more about our customers than ever before.6. Talent, Insight, Community, have social value.7. Opportunities always exist more in times of change
  • Change can happen very fast
  • Gift #1
  • MakingLibraries Social
  • The Evolution of Books
  • GBS
  • Launched in US on June 30th
  • Expected Launch Fall 2011 Back Office: Baker & Taylor
  • Launched July 2011: Back office is Overdrive & Sony $15 Billion Franchise
  • Amazon eBook Subscriptions
  • Can we frame the e-book issue sothat it can be addressed rationally?
  • Why do people read?How do we socially aware web 2.0 tools to the experience?
  • Why do people read?1. To learn2. To engage in hearing other’s opinions (to agree or disagree or understand)3. To develop more knowledge about myself and develop as a whole person4. To be entertained and laugh, to engage and interact5. To address boredom and the inexorable progress of time6. To research and keep up-to-date7. To participate well in civil society (everything from news to voting)8. To be informed (and maybe smarter)9. To understand others (individually and culturally)10. To escape our day-to-day lives11. To stimulate the imagination and be inspired or spiritual12. To write and communicate better through reading others13. To teach14. To have something to talk about15. To connect with like-minded people
  • Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony Reader, etc. . . .
  • Gift #2
  • How are librariesdifferent and how do we tell users? Content Spam
  • Trans-Literacy: Move beyond reading & PC skills  Reading literacy  News literacy  Numeracy  Technology literacy  Critical literacy  Information literacy  Social literacy  Media literacy  Computer literacy  Adaptive literacy  Web literacy  Research literacy  Content literacy  Academic literacy  Written literacy  Reputation, Etc.
  • List of content farms and general spammy user generated content sites: All Experts (  Experts Exchange ( Answers (  eZine Articles ( Answer Bag (  Find Articles ( Articles Base (  FixYa ( Helium ( Ask (  Hub Pages ( Associated Content (  InfoBarrel ( BizRate (  Livestrong ( Buzle (  Mahalo ( Brothersoft (  Mail Archive ( Bytes (  Question Hub ( ChaCha (  Squidoo ( eFreedom (  Suite101 ( eHow (  Twenga ( Essortment (  WiseGeek ( Examiner (  Wonder How To ( Expert Village (  Yahoo! Answers ( )  Xomba (
  • The nasty facts about Google & Bing and consumer search: SEO / SMO Content Farms Advertiser-driven GeotaggingWhack-a-Mole: Farmer PandaPanda Silver
  • Gift #3
  • The Evolution of Answers
  • Sensemaking: Too much choice
  • Why do people ask questions?
  • What are your top 10-20 questions?What is the service portfolio model that goes with those?
  • Driving the Knowledge Portalalignment with User Behaviour
  • The newbibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  • What does all this mean? The Article level universe The Chapter and Paragraph Universe Integrated with Visuals – graphics and charts Integrated with ‘video’ Integrated with Sound and Speech Integrated with social web Integrated with interaction and not just interactivity How would you enhance a book? How do Libraries play the game?
  • What Are Libraries Really For?• Community• Learning• Discovery• Progress• Research (Applied and Theoretical)• Cultural & Knowledge Custody / Conservation• Economic Impact
  • Questions for Libraries & Publishers Today:1. Are our priorities right?2. Are learning, research, discovery changing materially and what is actually changing?3. Books. Meh.4. What is the role of information and recreational reading in the real future (that is not an extension of the past)?5. Are we for the 21st Century world that will be or the 20th Century one that was?
  • Grocery Stores
  • Grocery Stores
  • Grocery Stores
  • Cookbooks, Chefs . . .
  • Cookbooks, Chefs . . .
  • Meals
  • My Point?Meals are more social than grocery stores.
  • Gift #4
  • Mobility: Wherethe Patron Is
  • Mobility
  • Gift #5
  • Libraries areSocial Institutions
  • The New Social Skills Credulity (tricks, SEO, SMO, spam, phish, farms) Transparent distrust and radical intellect The Filter Bubble Finding black hole data (like non-digital) Networking with a Closed Circle Beyond search to find/discover, choose/use, understand/internalize and FORGET. Tagging and organizing – offline remembering Information ethics and creation Curation
  • How would this look? Top Reference and Research Questions Do you know them? Or do you know retail sales numbers or circulation numbers better? Health . . . Career Advice and Job Finding Genealogy Homework Etc.
  • Libraries Are SocialInstitutions
  • Summary End User Psychographic Centricity Focus on the Questions (Needs, CRM) Build or Buy Knowledge Portals (Meals) Emphasize Content Quality (not books) Expand Social Media Programs on Information Literacy Advocate and Align with the ListenerTell Stories, Have users tell stories Invest in Strategic Analytics – Measurements of Impact, ROI and Value Collaborate vs. socialize
  • Stephen Abram, MLS, FSLAVP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 Stephen’s Lighthouse Blog http://stephenslighthouse.comFacebook or Google+: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1