The Future: Frankenbooks, Social Libraries & Learning Stephen Abram, MLS California Library Association SJSU SLIS LectureThese slides are available at Stephen’s Lighthouse blog Pasadena, CA Nov. 12, 2011
Is there still life inlibraries in a web world? Yes, but . . .
Change: Are libraries Future Ready?
1 2.0 Fill That Gap 3
What Are Libraries Really For?• Community• Learning• Discovery• Progress• Research (Applied and Theoretical)• Cultural & Knowledge Custody / Conservation• Economic Impact
Smelly OrYellow SexLiquid Appeal?
It’s the Whole Experience
News Flash“The Internet and technology have now progressed to their infancy”
7 Gifts to Libraries, Publishers & Booksellers1. The book isn’t dead or dying. It is evolving.2. Our users/customers are improving.3. Technology is going social and can support social acts.4. The PC isn’t dead, but, again, it’s evolving and more mobile.5. We know more about our customers than ever before.6. Talent, Insight, Community, have social value.7. Opportunities always exist more in times of change
Change can happen very fast
What is an EXPERIENCE? What is a library experience?
The Book Comet Harper Collins fiascoAmazon “authors” Google Bookstore Amazon Subscriptions and Lending 24Symbols Bookish Pottermore Recommendation Engines Apple . . . iStore, iBooks
Books are aBad Branding
What does all this mean? The Article level universe The Chapter and Paragraph Universe Integrated with Visuals – graphics and charts Integrated with ‘video’ Integrated with Sound and Speech Integrated with social web Integrated with interaction and not just interactivity How would you enhance a book? How do Libraries play the game?
Launched in US on June 30th
Expected Launch Fall 2011 Back Office: Baker & Taylor
Launched July 2011 $15 Billion Franchise
Amazon eBook Subscriptions
Can we frame the e-book issue sothat it can be addressed rationally?
Why do people read?
Why do people read?1. To learn2. To engage in hearing other’s opinions (to agree or disagree or understand)3. To develop more knowledge about myself and develop as a whole person4. To be entertained and laugh, to engage and interact5. To address boredom and the inexorable progress of time6. To research and keep up-to-date7. To participate well in civil society (everything from news to voting)8. To be informed (and maybe smarter)9. To understand others (individually and culturally)10. To escape our day-to-day lives11. To stimulate the imagination and be inspired or spiritual12. To write and communicate better through reading others13. To teach14. To have something to talk about15. To connect with like-minded people
Borders Kobo, B&N Nook, Amazon Kindle/Fire, Apple iPad, Sony Reader, etc. . . .
Trans-Literacy: Move beyond reading & PC skills Reading literacy News literacy Numeracy Technology literacy Critical literacy Information literacy Social literacy Media literacy Computer literacy Adaptive literacy Web literacy Research literacy Content literacy Academic literacy Written literacy Reputation, Etc.
List of content farms and general spammy user generated content sites: All Experts (allexperts.com) Experts Exchange (experts-exchange.com) Answers (answers.com) eZine Articles (ezinearticles.com) Answer Bag (answerbag.com) Find Articles (findarticles.com) Articles Base (articlesbase.com) FixYa (fixya.com Helium (helium.com) Ask (ask.com) Hub Pages (hubpages.com) Associated Content (associatedcontent.com) InfoBarrel (infobarrel.com) BizRate (bizrate.com) Livestrong (livestrong.com) Buzle (buzzle.com) Mahalo (mahalo.com) Brothersoft (brothersoft.com) Mail Archive (mail-archive.com) Bytes (bytes.com) Question Hub (questionhub.com) ChaCha (chacha.com) Squidoo (squidoo.com) eFreedom (efreedom.com) Suite101 (suite101.com) eHow (ehow.com) Twenga (twenga.com) Essortment (essortment.com) WiseGeek (wisegeek.com) Examiner (examiner.com) Wonder How To (wonderhowto.com) Expert Village (expertvillage.com) Yahoo! Answers (answers.yahoo.com) ) Xomba (xomba.com)
The nasty facts about Google & Bing and consumer search: SEO / SMO Content Farms Advertiser-driven GeotaggingWhack-a-Mole: Farmer PandaPanda Silver
The Evolution of Answers
Sensemaking: Too much choice
Why do people ask questions?
What are your top 10-20 questions?What is the service portfolio model that goes with those?
The Baker’s Dozen: LVA Top 131. Health and Wellness / Community Health / Nutrition / Diet / Recovery2. DIY Do It Yourself Activities and Car Repair3. Genealogy4. Test prep (SAT, ACT, occupational tests, etc. etc.)5. Legal Questions (including family law, divorce, adoption, etc)6. Hobbies, Games and Gardening7. Local History8. Consumer reviews (Choosing a car, appliance, etc.)9. Homework Help (grade school)10. Technology Skills (software, hardware, web)11. Government Programs, Services and Taxation12. Self-help/personal development13. Careers (jobs, counselling, etc.)14. Readers Advisory was 14th
Top 12 Patron Hobbies Recreational Reading Cooking & Recipes Computers Movies & Film Exercise, Cycling & WalkingTraveling, Tourism & Vacations Music Pets Gardening Television Shows Arts & Crafts Knitting & Needlecrafts 0 10 20 30 40 50 60 70
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
The newbibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
Driving the Knowledge Portalalignment with User Behaviour
How would this look? Top Reference and Research Questions Do you know them? Or do you know retail sales numbers or circulation numbers better? Health . . . Career Advice and Job Finding Genealogy Homework Etc.
Questions for Libraries & Publishers Today:1. Are our priorities right?2. Are learning, research, discovery changing materially and what is actually changing?3. Books. Meh.4. What is the role of information and recreational reading in the real future (that is not an extension of the past)?5. Are we for the 21st Century world that will be or the 20th Century one that was?
Mobility: Wherethe Patron Is
Libraries areSocial Institutions
Fun Program Ideas Act Like a User Day (signs, sign up, ADD, kids) Librarian for a Day – Homework Peer Coaching Fraud and ID Theft Prevention Facebook for Teens – Study, Sharing and Social Safety Facebook for Adults – Work, Reputation, Jobs Top 20 Questions Portals Focus Groups eBay (Cameras, How to, Books, etc.) Perennial Trade / Garden Days Collections Slap Down Research Success for Adult Learners Download Faire / Digital Days 23 Things TNG
The Virtual Handout The Value of Public Libraries http://stephenslighthouse.com/2010/04/06/the-value-of- public-libraries/ The Value of School Libraries http://stephenslighthouse.com/2010/04/06/the-value-of- school-libraries/ The Value of Academic and College Libraries http://stephenslighthouse.com/2010/04/07/value-of- academic-and-college-libraries/ The Value of Special Libraries http://stephenslighthouse.com/2010/04/07/value-of- special-libraries/ Library Advocacy: Save the Library Campaigns http://stephenslighthouse.com/2010/04/01/save-the- library-campaigns/
toon CheShelfdesc Trust Experiments!
The New Social Skills Credulity (tricks, SEO, SMO, spam, phish, farms) Transparent distrust and radical intellect The Filter Bubble Finding black hole data (like non-digital) Networking with a Closed Circle Beyond search to find/discover, choose/use, understand/internalize and FORGET. Tagging and organizing – offline remembering Information ethics and creation Curation
Chefs, counsellors, teachers, magiciansLibrarians, Publishers and Booksellers play a vital role in building the critical connections between information , knowledge & learning.
Libraries Are SocialInstitutions
Summary End User Psychographic Centricity Focus on the Questions (Needs, CRM) Build or Buy Knowledge Portals (Meals) Emphasize Content Quality (not books) Expand Social Media Programs on Information Literacy Advocate and Align with the ListenerTell Stories, Have users tell stories Invest in Strategic Analytics – Measurements of Impact, ROI and Value Collaborate vs. socialize
News Flash News FlashShift Happens
Focus on the Shifts And Innovate THEREThe biggest shift from the internet and the web has been the social web.
Learn to tell a story forinfluence and not just Information andentertainment
Stephen Abram, MLS, FSLAVP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 firstname.lastname@example.org Stephen’s Lighthouse Blog http://stephenslighthouse.comFacebook or Google+: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1