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  • 1. The Future: Frankenbooks, Social Libraries & Learning Stephen Abram, MLS California Library Association SJSU SLIS LectureThese slides are available at Stephen’s Lighthouse blog Pasadena, CA Nov. 12, 2011
  • 2. Avoid the Climate of Poverty
  • 3. Top-Level Benchmarks Gale-Cengage Browse Survey August 01, 2010 - August 31, 2010 90 90 90 89 90 90 90 90 90 88 87 87 85 84 78 7771 75 76 73 74 74 71 72 72 72 70 70 69 68 65 62 59 59 48 48 41 37 33 30 30 30 30 30 0
  • 4. Is there still life inlibraries in a web world? Yes, but . . .
  • 5. Change: Are libraries Future Ready?
  • 6. 1 2.0 Fill That Gap 3
  • 7. What Are Libraries Really For?• Community• Learning• Discovery• Progress• Research (Applied and Theoretical)• Cultural & Knowledge Custody / Conservation• Economic Impact
  • 8. Smelly OrYellow SexLiquid Appeal?
  • 9. It’s the Whole Experience
  • 10. News Flash“The Internet and technology have now progressed to their infancy”
  • 11. 7 Gifts to Libraries, Publishers & Booksellers1. The book isn’t dead or dying. It is evolving.2. Our users/customers are improving.3. Technology is going social and can support social acts.4. The PC isn’t dead, but, again, it’s evolving and more mobile.5. We know more about our customers than ever before.6. Talent, Insight, Community, have social value.7. Opportunities always exist more in times of change
  • 12. Change can happen very fast
  • 13. What is an EXPERIENCE? What is a library experience?
  • 14. The Book Comet Harper Collins fiascoAmazon “authors” Google Bookstore Amazon Subscriptions and Lending 24Symbols Bookish Pottermore Recommendation Engines Apple . . . iStore, iBooks
  • 15. Books are aBad Branding
  • 16. What does all this mean? The Article level universe The Chapter and Paragraph Universe Integrated with Visuals – graphics and charts Integrated with ‘video’ Integrated with Sound and Speech Integrated with social web Integrated with interaction and not just interactivity How would you enhance a book? How do Libraries play the game?
  • 17. GBS
  • 18. Launched in US on June 30th
  • 19. Expected Launch Fall 2011 Back Office: Baker & Taylor
  • 20. Launched July 2011 $15 Billion Franchise
  • 21. Amazon eBook Subscriptions
  • 22. Can we frame the e-book issue sothat it can be addressed rationally?
  • 23. Fiction
  • 24. Non-Fiction
  • 25. Why do people read?
  • 26. Why do people read?1. To learn2. To engage in hearing other’s opinions (to agree or disagree or understand)3. To develop more knowledge about myself and develop as a whole person4. To be entertained and laugh, to engage and interact5. To address boredom and the inexorable progress of time6. To research and keep up-to-date7. To participate well in civil society (everything from news to voting)8. To be informed (and maybe smarter)9. To understand others (individually and culturally)10. To escape our day-to-day lives11. To stimulate the imagination and be inspired or spiritual12. To write and communicate better through reading others13. To teach14. To have something to talk about15. To connect with like-minded people
  • 27. Borders Kobo, B&N Nook, Amazon Kindle/Fire, Apple iPad, Sony Reader, etc. . . .
  • 28. Gift #2
  • 29. Content Spam
  • 30. Trans-Literacy: Move beyond reading & PC skills  Reading literacy  News literacy  Numeracy  Technology literacy  Critical literacy  Information literacy  Social literacy  Media literacy  Computer literacy  Adaptive literacy  Web literacy  Research literacy  Content literacy  Academic literacy  Written literacy  Reputation, Etc.
  • 31. List of content farms and general spammy user generated content sites: All Experts (allexperts.com)  Experts Exchange (experts-exchange.com) Answers (answers.com)  eZine Articles (ezinearticles.com) Answer Bag (answerbag.com)  Find Articles (findarticles.com) Articles Base (articlesbase.com)  FixYa (fixya.com Helium (helium.com) Ask (ask.com)  Hub Pages (hubpages.com) Associated Content (associatedcontent.com)  InfoBarrel (infobarrel.com) BizRate (bizrate.com)  Livestrong (livestrong.com) Buzle (buzzle.com)  Mahalo (mahalo.com) Brothersoft (brothersoft.com)  Mail Archive (mail-archive.com) Bytes (bytes.com)  Question Hub (questionhub.com) ChaCha (chacha.com)  Squidoo (squidoo.com) eFreedom (efreedom.com)  Suite101 (suite101.com) eHow (ehow.com)  Twenga (twenga.com) Essortment (essortment.com)  WiseGeek (wisegeek.com) Examiner (examiner.com)  Wonder How To (wonderhowto.com) Expert Village (expertvillage.com)  Yahoo! Answers (answers.yahoo.com) )  Xomba (xomba.com)
  • 32. The nasty facts about Google & Bing and consumer search: SEO / SMO Content Farms Advertiser-driven GeotaggingWhack-a-Mole: Farmer PandaPanda Silver
  • 33. Gift #3
  • 34. The Evolution of Answers
  • 35. Sensemaking: Too much choice
  • 36. Why do people ask questions?
  • 37. What are your top 10-20 questions?What is the service portfolio model that goes with those?
  • 38. The Baker’s Dozen: LVA Top 131. Health and Wellness / Community Health / Nutrition / Diet / Recovery2. DIY Do It Yourself Activities and Car Repair3. Genealogy4. Test prep (SAT, ACT, occupational tests, etc. etc.)5. Legal Questions (including family law, divorce, adoption, etc)6. Hobbies, Games and Gardening7. Local History8. Consumer reviews (Choosing a car, appliance, etc.)9. Homework Help (grade school)10. Technology Skills (software, hardware, web)11. Government Programs, Services and Taxation12. Self-help/personal development13. Careers (jobs, counselling, etc.)14. Readers Advisory was 14th
  • 39. Top 12 Patron Hobbies Recreational Reading Cooking & Recipes Computers Movies & Film Exercise, Cycling & WalkingTraveling, Tourism & Vacations Music Pets Gardening Television Shows Arts & Crafts Knitting & Needlecrafts 0 10 20 30 40 50 60 70
  • 40. Grocery Stores
  • 41. Grocery Stores
  • 42. Grocery Stores
  • 43. Cookbooks, Chefs . . .
  • 44. Cookbooks, Chefs . . .
  • 45. Meals
  • 46. The newbibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  • 47. Driving the Knowledge Portalalignment with User Behaviour
  • 48. How would this look? Top Reference and Research Questions Do you know them? Or do you know retail sales numbers or circulation numbers better? Health . . . Career Advice and Job Finding Genealogy Homework Etc.
  • 49. Questions for Libraries & Publishers Today:1. Are our priorities right?2. Are learning, research, discovery changing materially and what is actually changing?3. Books. Meh.4. What is the role of information and recreational reading in the real future (that is not an extension of the past)?5. Are we for the 21st Century world that will be or the 20th Century one that was?
  • 50. Gift #4
  • 51. Mobility: Wherethe Patron Is
  • 52. Mobility
  • 53. Gift #5
  • 54. Libraries areSocial Institutions
  • 55. Fun Program Ideas Act Like a User Day (signs, sign up, ADD, kids) Librarian for a Day – Homework Peer Coaching Fraud and ID Theft Prevention Facebook for Teens – Study, Sharing and Social Safety Facebook for Adults – Work, Reputation, Jobs Top 20 Questions Portals Focus Groups eBay (Cameras, How to, Books, etc.) Perennial Trade / Garden Days Collections Slap Down Research Success for Adult Learners Download Faire / Digital Days 23 Things TNG
  • 56. The Virtual Handout The Value of Public Libraries http://stephenslighthouse.com/2010/04/06/the-value-of- public-libraries/ The Value of School Libraries http://stephenslighthouse.com/2010/04/06/the-value-of- school-libraries/ The Value of Academic and College Libraries http://stephenslighthouse.com/2010/04/07/value-of- academic-and-college-libraries/ The Value of Special Libraries http://stephenslighthouse.com/2010/04/07/value-of- special-libraries/ Library Advocacy: Save the Library Campaigns http://stephenslighthouse.com/2010/04/01/save-the- library-campaigns/
  • 57. Speak Out!
  • 58. Surprise Them!
  • 59. toon CheShelfdesc Trust Experiments!
  • 60. The New Social Skills Credulity (tricks, SEO, SMO, spam, phish, farms) Transparent distrust and radical intellect The Filter Bubble Finding black hole data (like non-digital) Networking with a Closed Circle Beyond search to find/discover, choose/use, understand/internalize and FORGET. Tagging and organizing – offline remembering Information ethics and creation Curation
  • 61. Chefs, counsellors, teachers, magiciansLibrarians, Publishers and Booksellers play a vital role in building the critical connections between information , knowledge & learning.
  • 62. Libraries Are SocialInstitutions
  • 63. Summary End User Psychographic Centricity Focus on the Questions (Needs, CRM) Build or Buy Knowledge Portals (Meals) Emphasize Content Quality (not books) Expand Social Media Programs on Information Literacy Advocate and Align with the ListenerTell Stories, Have users tell stories Invest in Strategic Analytics – Measurements of Impact, ROI and Value Collaborate vs. socialize
  • 64. News Flash News FlashShift Happens
  • 65. Focus on the Shifts And Innovate THEREThe biggest shift from the internet and the web has been the social web.
  • 66. Learn to tell a story forinfluence and not just Information andentertainment
  • 67. Stephen Abram, MLS, FSLAVP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.comFacebook or Google+: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1

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