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eBooks: Benefits, Challenges,      and the Future        Stephen Abram, MLS           Vice President       Gale Cengage Le...
Is this graphic correct? What’s wrong?
Is the book experience in your head?
Frankenbooks? Emotion? Morality?
The Physical Act of Reading
Think harder about book components!
Whose needs are met by e-books and e-libraries?
Deer in headlamps slide here.
WelcomeQuestions for Today:1.   What is REALLY happening with eBooks?2.   Where is all this change taking us?3.   Do peopl...
There is no guarantee that the e- book scenario will play out to         include libraries
What is an EXPERIENCE?             What is a library experience?What differentiates a library experience from a transactio...
The Evolution of Answers
Why do people ask questions?Is your library experience conceptually organized around answers and programs?                ...
Why do people ask questions?   Who, What, When, Where   How & Why   Data – Information – Knowledge - Behavior   To Lea...
READING EXERCISE Why do people read?
Why do people read?1.    To learn2.    To engage in hearing other’s opinions (to agree or disagree or understand)3.    To ...
DescribeSocialReading
The Books Mosaic
Beyond Text•    Challenging the concept of the ‘book’•   Text•   Links and extension experiences•   Graphics & Charts•   W...
Fiction
Non-Fiction
Encyclopedia
Reference
Directories
Dictionaries
Textbooks
Scholarly
Kiddy Lit
E-Learning
Mobility
Pottermore
Skirmishes   Harper Collins 26 times (1)   Hachette 226% (1)   Penguin pilots   CULC Pilot   OverDrive aggregation  ...
Skirmishes but Big Ones App Store Rules   Porn – e.g. Sports Illustrated   No Criticism rule   Politicians’ apps   Sa...
What does all this mean? The Article level universe The Chapter and Paragraph Universe Integrated with Visuals – graphi...
Device Issues
Kobo, Nook, Amazon Kindle & Fire, Apple iPad, Sony Reader, etc. . . .
Mobility
Broadband You must clearly understand the latest US FCC  Whitespace Broadband Decision – THIS IS  TRANSFORMATIONAL and go...
The Future Discovered•   Stem Cells•   fMRI and The Brain•   Cloning•   Trucking and GPS•   Wind and other energy•   Nanot...
InterdisciplinaryCross-disciplinaryIntegrated
GAMIFICATION
Grocery Stores
Grocery Stores
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
You have the tools.
Stop Making it So Hard!
Books•   Reception of Reading and Experience•   Fiction – paper, e-paper•   Non-Fiction•   Articles - disaggregation•   Me...
Technology Context•   Cloud (SaaS, PaaS, IaaS)•   Laptops and Tablets•   Mobility / Smartphones•   Bandwidth (Wired, WiFi,...
The Textbook Basics• Containers for Pedagogy• Created by Teams (e.g. 40,000 authors a year for  Cengage alone) (yes that’s...
Textbook Challenges• Format Agnosticism• Browsers: IE, Chrome, Firefox, Safari• Devices: Macintosh, PC Desktops & Laptops•...
Should we tie users, students or  professors to a specific andproprietary device or operating           system?
What is the priority?         Price, Cost, Value, ROIManaging or Mandating the Adoption Curve         Learning and Progres...
Death of the Traditional Textbook?•   Shallow pool innovation – e-copies•   Open Access Textbooks?•   Coursepacks and e-co...
What is Changing?1. Componentization of pedagogy2. Enhanced textbooks (tests, tracking, video,   etc.)3. Advanced e-learni...
Pricing Models•   Buy the print copy•   Buy the exact electronic copy of the print•   Buy both (bundling)•   Rent the prin...
This era will see a FundamentalReimagining the Textbook alone   For the present there will be those   who resist and the r...
Thanks                          Stephen Abram, MLS, FSLA             VP strategic partnerships and markets                ...
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  1. 1. eBooks: Benefits, Challenges, and the Future Stephen Abram, MLS Vice President Gale Cengage Learning SEFLIN– Sept. 21, 2012
  2. 2. Is this graphic correct? What’s wrong?
  3. 3. Is the book experience in your head?
  4. 4. Frankenbooks? Emotion? Morality?
  5. 5. The Physical Act of Reading
  6. 6. Think harder about book components!
  7. 7. Whose needs are met by e-books and e-libraries?
  8. 8. Deer in headlamps slide here.
  9. 9. WelcomeQuestions for Today:1. What is REALLY happening with eBooks?2. Where is all this change taking us?3. Do people still value the book?4. What’s next?5. What is the role for librarians in our info- future?
  10. 10. There is no guarantee that the e- book scenario will play out to include libraries
  11. 11. What is an EXPERIENCE? What is a library experience?What differentiates a library experience from a transaction? What differentiates college libraries from Google/Bing?
  12. 12. The Evolution of Answers
  13. 13. Why do people ask questions?Is your library experience conceptually organized around answers and programs? Or collections, technology and buildings?
  14. 14. Why do people ask questions? Who, What, When, Where How & Why Data – Information – Knowledge - Behavior To Learn or to Know To Acquire Information, Clarify, Tune To Decide, to Solve, to Choose, to Delay To Interview, Delve, Interact, Progress To Entertain or Socialize To Reduce Fear To Help, Aid, Cure, Be a Friend To Win A Bet
  15. 15. READING EXERCISE Why do people read?
  16. 16. Why do people read?1. To learn2. To engage in hearing other’s opinions (to agree or disagree or understand)3. To develop more knowledge about myself and develop as a whole person4. To be entertained and laugh, to engage and interact5. To address boredom and the inexorable progress of time6. To research and keep up-to-date7. To participate well in civil society (everything from news to voting)8. To be informed (and maybe smarter)9. To understand others (individually and culturally)10. To escape our day-to-day lives11. To stimulate the imagination and be inspired or spiritual12. To write and communicate better through reading others13. To teach14. To have something to talk about15. To connect with like-minded people
  17. 17. DescribeSocialReading
  18. 18. The Books Mosaic
  19. 19. Beyond Text• Challenging the concept of the ‘book’• Text• Links and extension experiences• Graphics & Charts• Working Formulae• Interactive Pictures• Interactive Maps• Video• Audio• Music – book scores• Gamification• Deep Data Mining• Assessments• Etc. etc.
  20. 20. Fiction
  21. 21. Non-Fiction
  22. 22. Encyclopedia
  23. 23. Reference
  24. 24. Directories
  25. 25. Dictionaries
  26. 26. Textbooks
  27. 27. Scholarly
  28. 28. Kiddy Lit
  29. 29. E-Learning
  30. 30. Mobility
  31. 31. Pottermore
  32. 32. Skirmishes Harper Collins 26 times (1) Hachette 226% (1) Penguin pilots CULC Pilot OverDrive aggregation DOJ lawsuit (3) Kindle Library e-books Douglas County PL, CALIFA, DPLA Advertising in eBooks Malicious Links Vanity Press vs. self publishing
  33. 33. Skirmishes but Big Ones App Store Rules Porn – e.g. Sports Illustrated No Criticism rule Politicians’ apps Satire Pulitzer Prize winner Books as an app require approval Potential restraint of trade Who chooses? Censorship . . .? Walled gardens
  34. 34. What does all this mean? The Article level universe The Chapter and Paragraph Universe Integrated with Visuals – graphics and charts Integrated with ‘video’ Integrated with Sound and Speech Integrated with social web Integrated with interaction and not just interactivity How would you enhance a book?
  35. 35. Device Issues
  36. 36. Kobo, Nook, Amazon Kindle & Fire, Apple iPad, Sony Reader, etc. . . .
  37. 37. Mobility
  38. 38. Broadband You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global Local wired, mobile access ‘everywhere’ to the home and workplace Geo-awareness: GIS, GPS, GEO-IP, etc. Wireless as a business strategy (Starbucks) Mobile dominates Largest generation
  39. 39. The Future Discovered• Stem Cells• fMRI and The Brain• Cloning• Trucking and GPS• Wind and other energy• Nanotechnology• Robotics• Massive Book Digitization• Music• Translation• Streaming Media• Seed Bank
  40. 40. InterdisciplinaryCross-disciplinaryIntegrated
  41. 41. GAMIFICATION
  42. 42. Grocery Stores
  43. 43. Grocery Stores
  44. 44. Grocery Stores
  45. 45. Cookbooks, Chefs . . .
  46. 46. Cookbooks, Chefs . . .
  47. 47. Meals
  48. 48. You have the tools.
  49. 49. Stop Making it So Hard!
  50. 50. Books• Reception of Reading and Experience• Fiction – paper, e-paper• Non-Fiction• Articles - disaggregation• Media – physical vs. streaming• Learning Objects• Stories vs. Pedagogy
  51. 51. Technology Context• Cloud (SaaS, PaaS, IaaS)• Laptops and Tablets• Mobility / Smartphones• Bandwidth (Wired, WiFi, Whitespace)• Learning Management Systems• Streaming video and audio vs. download• HTML5 and Apps – the battle• Advertising auction models and ‘product’• New(ish) Players (Amazon, Apple, G, B&N, Uni’s, states/provinces/nations)
  52. 52. The Textbook Basics• Containers for Pedagogy• Created by Teams (e.g. 40,000 authors a year for Cengage alone) (yes that’s a lot of lawyers)• Copyright and complicated layering of millions of rights (creators - pictures, graphics, video, tests, text, documents, etc.)• Serious Lawsuits: Feist, Texaco, LSUC, Tasini, NatGeo, Authors Guild, jStor, GBS, etc.• Complex extension opportunities (links to articles, databases, library assistance, etc.)
  53. 53. Textbook Challenges• Format Agnosticism• Browsers: IE, Chrome, Firefox, Safari• Devices: Macintosh, PC Desktops & Laptops• Mobile: Laptops, Tablets (iPad, Fire, etc.)• Mobile: Smartphones (iPhone, Blackberry, Android, Windows, etc.)• Container: PDF, ePub, .mobi, Kindle, etc.• Learning Management System: Blackboard / WebCT, D2L, Moodle, Sakai, etc.• Purchasing (Amazon, B&N, Chegg, CengageBrain, Apple Store, University Textbook Store, etc.)
  54. 54. Should we tie users, students or professors to a specific andproprietary device or operating system?
  55. 55. What is the priority? Price, Cost, Value, ROIManaging or Mandating the Adoption Curve Learning and Progress Societal Impact = 17%, 40%, 70%?
  56. 56. Death of the Traditional Textbook?• Shallow pool innovation – e-copies• Open Access Textbooks?• Coursepacks and e-coursepacks?• Apple?• Google?• Etc.
  57. 57. What is Changing?1. Componentization of pedagogy2. Enhanced textbooks (tests, tracking, video, etc.)3. Advanced e-learning4. Ability to archive5. The purchaser matrix (individual student, class, institutions, state/province/country)6. Textbook boundaries (library links first…)
  58. 58. Pricing Models• Buy the print copy• Buy the exact electronic copy of the print• Buy both (bundling)• Rent the print or e-copy for a specified period• Create custom coursepacks in print or e-copy• Buy at the course level included in fee• Buy at the institution / enterprise level• Buy at the state/province level• Espresso Book Machines• Pay-per-use, micro-payments, ‘Square’ and phones
  59. 59. This era will see a FundamentalReimagining the Textbook alone For the present there will be those who resist and the resisters will be the majority.
  60. 60. Thanks Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen.abram@gmail.com Stephen’s Lighthouse Blog http://stephenslighthouse.comFacebook, Google+, LinkedIn, Plaxo : Stephen Abram FourSquare, Path: Stephen Abram Twitter, Quora, Yelp, Pinterest, etc.: sabram SlideShare: StephenAbram1
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