GEO on the Web: Implications for library strategies<br />Stephen Abram, MLS<br />South Central Regional Library Council <br />Emerging Library Technologies II: Innovation Conference<br />Webinar, NY, May 3, 2011<br />
Location is important. That’s why we have branches and physical service points.
Users need our services beyond the walls of the library.
Where are our users and what are they doing? Can we understand them better?
Do we need to adjust our products and services depending on location (& device)?</li></li></ul><li>
Let’s get<br />a few<br />definitions <br />out of the <br />way?<br />
Definitions<br />Geolocation: “Geolocation is the identification of the real-world geographic location of an Internet-connected computer, mobile device, website visitor or other.”<br />
Definitions<br />GPS: “Global Positioning System: a navigational system involving satellites and computers that can determine the latitude and longitude of a receiver on Earth by computing the time difference for signals from different satellites to reach the receiver.”<br />
Definitions<br />GIS: “A geographic information system (GIS), or geographical information system, is any system that captures, stores, analyzes, manages, and presents data that are linked to location.”<br />
Definitions<br />Geo-IP: Geographic IP address location services can help you to identify virtual mobile or web visitor's geographical location information (i.e. country, region, city, latitude, longitude, ZIP code, time zone, connection speed, ISP and domain name, IDD country code, area code, weather station code and name, and mobile carrier) using an IP address lookup database and technology.<br />
Definitions<br />Geotagging: Geotagging, also called geocoding, “is the process of adding geographical identification metadata to various media such as photographs, video, websites, or RSS feeds and is a form of geospatial metadata.”<br />
Social Media Roundup<br />What is geotagging?<br /><ul><li>Geotagging is the process of adding geographical identification to photographs, video, websites and SMS messages. It is the equivalent of adding a 10-digit grid coordinate to everything you post on the internet.
Geotags are automatically embedded in pictures taken with smartphones. Many people are unaware of the fact that the photos they take with their smartphones and load to the Internet have been geotagged.
Photos posted to photo sharing sites like Flickr and Picasa can also be tagged with location, but it is not an automatic function.</li></li></ul><li>Social Media Roundup<br />Geotagging photos<br /><ul><li>Photos have used geotagging for quite some time. Certain formats like the JPEG format allow for geographical information to be embedded within the image and then read by picture viewers. This shows the exact location where a picture was taken.
Most modern digital cameras do not automatically add geolocation metadata to pictures, but that is not always true. Camera owners should study their camera’s manual and understand how to turn off GPS functions.
On photo sharing sites, people can tag a location on their photos, even if their camera does not have a GPS function. A simple search for “Afghanistan” on Flickr reveals thousands of location tagged photographs that have been uploaded.</li></li></ul><li>Definitions<br />Geocaching: “Geocaching is an outdoor activity in which the participants use a Global Positioning System (GPS) receiver or other navigational techniques to hide and seek containers (called "geocaches" or "caches") anywhere in the world.” <br />
Definitions<br />SEO: “Search Engine Optimization”<br />SMO: Social Media Optimization<br />Content Farms, Content Mills<br />
<ul><li>Advertising targeting - You can target ads based on geo-tagging in most SEO and SMO sites.
Market research – You can collect data and information quietly about user behaviors by capturing geo-data.
Geo-authentication – You can remove barriers to access to information, sites and databases using geo-authentication versus nasty passwords, bar-codes, etc.</li></li></ul><li><ul><li> Surveying and data collection – You will have a deeper understanding of the latest data capture techniques for segmenting user data such as where your intranet or site hits are coming from and for what.
Maps (mines, forestry, etc.) – map librarianship has always been a key part of our field and this geo-stuff is creating opportunities for librarian employment in both the public and private sectors.</li></li></ul><li><ul><li>Domains as diverse as urban planning, crisis control, elections, surveys and polling are into geo-data.
It’s a piece of metadata and we’re all about that!</li></li></ul><li>PLAYTIME<br /><ul><li>Facebook Places
Social Media Roundup<br />Location-based social networking applications<br />Foursquare, Facebook Places and other applications<br />
Twitter<br />Japan’s New Year Sets Record With 6,939 Tweets/Second<br />
Social Media Roundup<br />Location-based Social Networking<br /><ul><li>Location-based social networking is quickly growing in popularity. A variety of applications are capitalizing on users’ desire to broadcast their geographic location.
Most location-based social networking applications focus on “checking in” at various locations to earn points, badges, discounts and other geo-related awards.
The increased popularity of these applications is changing the way we as a digital culture view security and privacy on an individual level. These changes in perception are also creating OPSEC concerns on an Army level.</li></li></ul><li>Social Media Roundup<br />foursquare<br />http://foursquare.com/<br /><ul><li>Foursquare is a location-based social networking website for mobile devices. Users “check-in” at various places using a mobile website. They are then awarded points and sometimes “badges.”
Users of foursquare use the service to share their location with friends, meet new people and get coupons. Users can also connect and publish their “check ins” to Facebook and Twitter. If someone is not a friend on foursquare they can still track your whereabouts through Facebook.
Foursquare currently has iPhone, Android, webOS, Windows Phone 7 and BlackBerry applications.</li></li></ul><li>Social Media Roundup<br />Facebook places<br />http://www.facebook.com/places/<br /><ul><li> Facebook’s “Places” is similar to Foursquare in that it gives an individual’s location when the users posts information using a mobile application.
This feature is available by using the Facebook application for iPhone, touch.facebook.com and Android.
This function is automatically active on all Facebook accounts until disabled.</li></li></ul><li>Social Media Roundup<br />Gowalla<br />http://gowalla.com/<br /><ul><li> Gowalla is another location-based social networking application that functions much like Foursquare and Facebook Places.
Users can build a Passport which includes a collection of stamps from the places users have been.
Gowalla users can also post photos and submit tips at various locations.</li></li></ul><li>Social Media Roundup<br />SCVNGR<br />http://www.scvngr.com/<br /><ul><li> SCVNGR is a location-based social networking application that takes “checking in” a step further by allowing companies, educational institutions and organizations to build challenges inside the platform.
Users are encouraged to complete the challenges in order to earn points, badges or real-life discounts and coupons.</li></li></ul><li><ul><li>Twitter: Location, Location, Location
http://mashable.com/2010/08/18/facebook-launches-its-location-features-live/</li></li></ul><li>Where’s My Library? <br /><ul><li> Every library website should have this simple library Google Maps mashup!
Zip Code or Postal Code</li></li></ul><li>For Metadata / Cataloguer Geeks<br />Librarianship is ahead of the game with standards and metadata rules i.e. “Geospatial Curation” <br /><ul><li>MARC Field 342 - Geospatial Reference Data (since Feb. 1999!)
FGDC is the Federal Geographic Data Committee which is an interagency committee that promotes the coordinated development, use, sharing, and dissemination of geospatial data on a (U.S.) national basis.</li></li></ul><li>GEO SEO<br />