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  • IntroductionHi everyone – I’m Kathy Gawronski – Director of Marketing for Gale Cengage Learning Thank you for having me today to talk a bit about how libraries can tell their stories - the stories of how they transform lives in the communities they serve


  • 2. Frankenbooks: Framing the Issues and Challenges Stephen Abram, MLS, FSLA Vice President Gale Cengage Learning SAOIM – June 8, 2012
  • 3. Is this graphic correct? What’s wrong?
  • 4. Is the book in your head?
  • 5. Frankenbooks? Emotion? Morality?
  • 6. The Physical Act of Reading
  • 7. Think harder about book components!
  • 8. Whose needs are met by e-books and e-libraries?
  • 9. Deer in headlamps slide here.
  • 10. WelcomeQuestions for Today:1. What is REALLY happening with eBooks?2. Where is all this change taking us?3. Do people still value the book?4. What’s next?5. What is the role for librarians in our info- future?
  • 11. There is no guarantee that the e- book scenario will play out to include libraries
  • 12. What is an EXPERIENCE? What is a library experience?What differentiates a library experience from a transaction? What differentiates college libraries from Google/Bing?
  • 13. The Evolution of Answers
  • 14. Why do people ask questions?Is your library experience conceptually organized around answers and programs? Or collections, technology and buildings?
  • 15. Why do people ask questions? Who, What, When, Where How & Why Data – Information – Knowledge - Behavior To Learn or to Know To Acquire Information, Clarify, Tune To Decide, to Solve, to Choose, to Delay To Interview, Delve, Interact, Progress To Entertain or Socialize To Reduce Fear To Help, Aid, Cure, Be a Friend To Win A Bet
  • 16. READING EXERCISE Why do people read?
  • 17. Why do people read?1. To learn2. To engage in hearing other’s opinions (to agree or disagree or understand)3. To develop more knowledge about myself and develop as a whole person4. To be entertained and laugh, to engage and interact5. To address boredom and the inexorable progress of time6. To research and keep up-to-date7. To participate well in civil society (everything from news to voting)8. To be informed (and maybe smarter)9. To understand others (individually and culturally)10. To escape our day-to-day lives11. To stimulate the imagination and be inspired or spiritual12. To write and communicate better through reading others13. To teach14. To have something to talk about15. To connect with like-minded people
  • 18. Books
  • 19. Fiction
  • 20. Non-Fiction
  • 21. Encyclopedia
  • 22. Reference
  • 23. Directories
  • 24. Dictionaries
  • 25. Textbooks
  • 26. Scholarly
  • 27. Kiddy Lit
  • 28. E-Learning
  • 29. Mobility
  • 30. Pottermore
  • 31.  Harper Collins OverDrive Kindle Library e-books Advertising Malicious Links Vanity Press vs. self publishing
  • 32. Skirmishes but Big Ones App Store Rules Porn – e.g. Sports Illustrated No Criticism rule Politicians’ apps Satire Pulitzer Prize winner Books as an app require approval Potential restraint of trade Who chooses? Censorship . . .?
  • 33. What does all this mean? The Article level universe The Chapter and Paragraph Universe Integrated with Visuals – graphics and charts Integrated with ‘video’ Integrated with Sound and Speech Integrated with social web Integrated with interaction and not just interactivity How would you enhance a book?
  • 34. Device Issues
  • 35. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
  • 36. Mobility
  • 37. Broadband You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global Local wired, mobile access ‘everywhere’ to the home and workplace Geo-awareness: GIS, GPS, GEO-IP, etc. Wireless as a business strategy (Starbucks) Mobile dominates Largest generation
  • 38. • The Future Discovered Stem Cells• fMRI and The Brain• Cloning• Trucking and GPS• Wind and other energy• Nanotechnology• Robotics• Massive Book Digitization• Music• Translation• Streaming Media• Seed Bank
  • 39. InterdisciplinaryCross-disciplinaryIntegrated
  • 41. Academic Libraries in The Future:From collections to impact Stephen Abram, MLS Langara College Vancouver, BC Feb. 13, 2012
  • 42. Grocery Stores
  • 43. Grocery Stores
  • 44. Grocery Stores
  • 45. Cookbooks, Chefs . . .
  • 46. Cookbooks, Chefs . . .
  • 47. Meals
  • 48. You have the tools.
  • 49. Stop Making it So Hard!
  • 50. Context• Information and Knowledge-based economy• Globalization• There is an education economy• Stress on core markets (US)• Changing knowledge about current crop of students (genome, eye tracking, gaming, IQ, ICT and social behaviours, etc.)• Information ethics and copyright
  • 51. Books• Reception of Reading and Experience• Fiction – paper, e-paper• Non-Fiction• Articles - disaggregation• Media – physical vs. streaming• Learning Objects• Stories vs. Pedagogy
  • 52. Technology Context• Cloud (SaaS, PaaS, IaaS)• Laptops and Tablets• Mobility / Smartphones• Bandwidth (Wired, WiFi, Whitespace)• Learning Management Systems• Streaming video and audio vs. download• HTML5 and Apps – the battle• Advertising auction models and ‘product’• New(ish) Players (Amazon, Apple, G, B&N, Uni’s, states/provinces/ nations)
  • 53. The BASICS• Containers for Pedagogy• Created by Teams (e.g. 40,000 authors a year for Cengage alone) (yes that’s a lot of lawyers)• Copyright and complicated layering of millions of rights (creators - pictures, graphics, video, tests, text, documents, e tc.)• Serious Lawsuits: Feist, Texaco, LSUC, Tasini, NatGeo, Authors Guild, jStor, GBS, etc.• Complex extension opportunities (links to articles, databases, library assistance, etc.)
  • 54. Textbook Challenges• Format Agnosticism• Browsers: IE, Chrome, Firefox, Safari• Devices: Macintosh, PC Desktops & Laptops• Mobile: Laptops, Tablets (iPad, Fire, etc.)• Mobile: Smartphones (iPhone, Blackberry, Android, Windows, etc.)• Container: PDF, ePub, .mobi, Kindle, etc.• Learning Management System: Blackboard / WebCT, D2L, Moodle, Sakai, etc.• Purchasing (Amazon, B&N, Chegg, CengageBrain, Apple Store, University Textbook Store, etc.)
  • 55. Should we tie students and professors to a specific andproprietary device or operating system?
  • 56. What is the priority? Price, Cost, Value, ROIManaging or Mandating the Adoption Curve Learning and Progress Societal Impact = 17%, 40%, 70%?
  • 57. Death of the Traditional Textbook?• Shallow pool innovation – e-copies• Open Access Textbooks?• Coursepacks and e-coursepacks?• Apple?• Google?• Etc.
  • 58. What is Changing?1. Componentization of pedagogy2. Enhanced textbooks (tests, tracking, video, etc.)3. Advanced e-learning4. Ability to archive5. The purchaser matrix (individual student, class, institutions, state/province/co untry)6. Textbook boundaries (library links first…)
  • 59. Pricing Models• Buy the print copy• Buy the exact electronic copy of the print• Buy both (bundling)• Rent the print or e-copy for a specified period• Create custom coursepacks in print or e-copy• Buy at the course level included in fee• Buy at the institution / enterprise level• Buy at the state/province level• Espresso Book Machines• Pay-per-use, micro-payments, ‘Square’ and phones
  • 60. This era will see a Fundamental Reimagining the Textbook For the present there will be those who resist and the resisters will be the majority.
  • 61. Thanks Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 Stephen’s Lighthouse Blog http://stephenslighthouse.comFacebook, Google+, LinkedIn, Plaxo : Stephen Abram FourSquare, Path: Stephen Abram Twitter, Quora, Yelp, etc.: sabram SlideShare: StephenAbram1