IntroductionHi everyone – I’m Kathy Gawronski – Director of Marketing for Gale Cengage Learning Thank you for having me today to talk a bit about how libraries can tell their stories - the stories of how they transform lives in the communities they serve
Frankenbooks: Framing the Issues and Challenges Stephen Abram, MLS, FSLA Vice President Gale Cengage Learning SAOIM – June 8, 2012
WelcomeQuestions for Today:1. What is REALLY happening with eBooks?2. Where is all this change taking us?3. Do people still value the book?4. What’s next?5. What is the role for librarians in our info- future?
There is no guarantee that the e- book scenario will play out to include libraries
What is an EXPERIENCE? What is a library experience?What differentiates a library experience from a transaction? What differentiates college libraries from Google/Bing?
Why do people ask questions?Is your library experience conceptually organized around answers and programs? Or collections, technology and buildings?
Why do people ask questions? Who, What, When, Where How & Why Data – Information – Knowledge - Behavior To Learn or to Know To Acquire Information, Clarify, Tune To Decide, to Solve, to Choose, to Delay To Interview, Delve, Interact, Progress To Entertain or Socialize To Reduce Fear To Help, Aid, Cure, Be a Friend To Win A Bet
Why do people read?1. To learn2. To engage in hearing other’s opinions (to agree or disagree or understand)3. To develop more knowledge about myself and develop as a whole person4. To be entertained and laugh, to engage and interact5. To address boredom and the inexorable progress of time6. To research and keep up-to-date7. To participate well in civil society (everything from news to voting)8. To be informed (and maybe smarter)9. To understand others (individually and culturally)10. To escape our day-to-day lives11. To stimulate the imagination and be inspired or spiritual12. To write and communicate better through reading others13. To teach14. To have something to talk about15. To connect with like-minded people
Skirmishes but Big Ones App Store Rules Porn – e.g. Sports Illustrated No Criticism rule Politicians’ apps Satire Pulitzer Prize winner Books as an app require approval Potential restraint of trade Who chooses? Censorship . . .?
What does all this mean? The Article level universe The Chapter and Paragraph Universe Integrated with Visuals – graphics and charts Integrated with ‘video’ Integrated with Sound and Speech Integrated with social web Integrated with interaction and not just interactivity How would you enhance a book?
Broadband You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global Local wired, mobile access ‘everywhere’ to the home and workplace Geo-awareness: GIS, GPS, GEO-IP, etc. Wireless as a business strategy (Starbucks) Mobile dominates Largest generation
• The Future Discovered Stem Cells• fMRI and The Brain• Cloning• Trucking and GPS• Wind and other energy• Nanotechnology• Robotics• Massive Book Digitization• Music• Translation• Streaming Media• Seed Bank
Context• Information and Knowledge-based economy• Globalization• There is an education economy• Stress on core markets (US)• Changing knowledge about current crop of students (genome, eye tracking, gaming, IQ, ICT and social behaviours, etc.)• Information ethics and copyright
Books• Reception of Reading and Experience• Fiction – paper, e-paper• Non-Fiction• Articles - disaggregation• Media – physical vs. streaming• Learning Objects• Stories vs. Pedagogy
Technology Context• Cloud (SaaS, PaaS, IaaS)• Laptops and Tablets• Mobility / Smartphones• Bandwidth (Wired, WiFi, Whitespace)• Learning Management Systems• Streaming video and audio vs. download• HTML5 and Apps – the battle• Advertising auction models and ‘product’• New(ish) Players (Amazon, Apple, G, B&N, Uni’s, states/provinces/ nations)
The BASICS• Containers for Pedagogy• Created by Teams (e.g. 40,000 authors a year for Cengage alone) (yes that’s a lot of lawyers)• Copyright and complicated layering of millions of rights (creators - pictures, graphics, video, tests, text, documents, e tc.)• Serious Lawsuits: Feist, Texaco, LSUC, Tasini, NatGeo, Authors Guild, jStor, GBS, etc.• Complex extension opportunities (links to articles, databases, library assistance, etc.)
Should we tie students and professors to a specific andproprietary device or operating system?
What is the priority? Price, Cost, Value, ROIManaging or Mandating the Adoption Curve Learning and Progress Societal Impact = 17%, 40%, 70%?
Death of the Traditional Textbook?• Shallow pool innovation – e-copies• Open Access Textbooks?• Coursepacks and e-coursepacks?• Apple?• Google?• Etc.
What is Changing?1. Componentization of pedagogy2. Enhanced textbooks (tests, tracking, video, etc.)3. Advanced e-learning4. Ability to archive5. The purchaser matrix (individual student, class, institutions, state/province/co untry)6. Textbook boundaries (library links first…)
Pricing Models• Buy the print copy• Buy the exact electronic copy of the print• Buy both (bundling)• Rent the print or e-copy for a specified period• Create custom coursepacks in print or e-copy• Buy at the course level included in fee• Buy at the institution / enterprise level• Buy at the state/province level• Espresso Book Machines• Pay-per-use, micro-payments, ‘Square’ and phones
This era will see a Fundamental Reimagining the Textbook For the present there will be those who resist and the resisters will be the majority.
Thanks Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 firstname.lastname@example.org Stephen.email@example.com Stephen’s Lighthouse Blog http://stephenslighthouse.comFacebook, Google+, LinkedIn, Plaxo : Stephen Abram FourSquare, Path: Stephen Abram Twitter, Quora, Yelp, etc.: sabram SlideShare: StephenAbram1