San josepl execview

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San Jose Public Library
Executive Overview
July15, 2010

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San josepl execview

  1. 1. Leah Krevit Rice University The Rest of Us Stephen Abram, MLS, Gale Cengage Learning Strategic Planning for Libraries San Jose Public Library, July 15, 2010 Future Ready
  2. 2. A longer version of these slides is available at Stephen’s Lighthouse blog Change and Challenges
  3. 5. We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things
  4. 7. What Would You Attempt If You Knew You Would Not Fail?
  5. 10. What Are Libraries Really For? <ul><li>Economic Impact </li></ul><ul><li>Equity </li></ul><ul><li>Student Performance </li></ul><ul><li>Competitive Advantage </li></ul><ul><li>Municipal Efficiency </li></ul><ul><li>Non-partisan, non-commercial </li></ul><ul><li>Social Glue </li></ul><ul><li>Community </li></ul><ul><li>Learning </li></ul><ul><li>Interaction </li></ul>
  6. 16. 20 th Century Strategies <ul><li>Inventory and Collections </li></ul><ul><li>Buildings </li></ul><ul><li>Reading is Fundamental </li></ul><ul><li>Cardholders </li></ul><ul><li>Outreach </li></ul><ul><li>Circulation </li></ul><ul><li>Privacy </li></ul>
  7. 17. 21 st Century Strategies <ul><li>Content Access </li></ul><ul><li>Bricks and Clicks </li></ul><ul><li>Tricks </li></ul><ul><li>Communities </li></ul><ul><li>Impact </li></ul><ul><li>Reach </li></ul><ul><li>Programs </li></ul><ul><li>Social links </li></ul>
  8. 18. Bricks, Clicks and Tricks
  9. 19. Social Glue and Libraries
  10. 20. ASK YOURSELF <ul><li>What is more important for value based funding? What measurements? </li></ul><ul><li>6% annual increases in circulation? </li></ul><ul><li>100% increases in ILL? </li></ul><ul><li>500% increases in website hits? </li></ul><ul><li>1000% increases in database results? </li></ul><ul><li>50% increases in customer satisfaction? </li></ul>
  11. 21. 6 Tricks You Can Do Right Away <ul><li>Number One: </li></ul><ul><li>What are your top reference questions? </li></ul>
  12. 22. 6 Tricks You Can Do Right Away <ul><li>Number Two: </li></ul><ul><li>Promote your staff – FB, Tweets, web pages, photos </li></ul>
  13. 23. 6 Tricks You Can Do Right Away <ul><li>Number Three: </li></ul><ul><li>Do a Signage Audit </li></ul>
  14. 24. 6 Tricks You Can Do Right Away <ul><li>Number Four: </li></ul><ul><li>Get Some Widgets (Hint: API) </li></ul>
  15. 25. 6 Tricks You Can Do Right Away <ul><li>Number Five: </li></ul><ul><li>Get Jiggy with GIS. </li></ul>
  16. 27. 6 Tricks You Can Do Right Away <ul><li>Number Six: </li></ul><ul><li>Go Beyond Statistics </li></ul><ul><li>Google Analytics </li></ul><ul><li>Foresee </li></ul>
  17. 28. What We Never Knew Before <ul><li>27% of our users are under 18. </li></ul><ul><li>59% are female. </li></ul><ul><li>29% are college students. </li></ul><ul><li>5% are professors and 6% are teachers. </li></ul><ul><li>On any given day, 35% of our users are there for the first time. </li></ul><ul><li>29% found our products via the library website. </li></ul><ul><li>59% found what they were looking for on their first search. </li></ul><ul><li>72% trusted the content more than what they found on Google. </li></ul><ul><li>But, 81% still use Google. </li></ul>
  18. 29. Driving User to the Library <ul><li>Encyclopedia.com </li></ul><ul><li>HighBeam </li></ul><ul><li>WorldCat </li></ul><ul><li>iPhone App </li></ul><ul><li>Questia </li></ul><ul><li>Geo-IP measures </li></ul><ul><li>Etc. </li></ul><ul><li>Watch for more . . .? </li></ul>
  19. 31. http://www.flickr.com/photos/blu_blue/262096844/in/pool-booksandportraits What does your best borrowed report look like? BiblioCommons Is your Community different?
  20. 32. http://www.flickr.com/photos/cjanebuy/340249608/in/pool-booksandportraits How do your community content reviews do? Who is your best reviewer, teen reviewer?
  21. 33. Yes, this is ancient wisdom: clients aren't buying your hammer, they are buying the deck of their dreams. Help them build it.
  22. 34. Are we going to a totally build it yourself world? Imagine IKEA merging with GM...
  23. 37. The hardest question ? What will the future be like?
  24. 38. OK – Is stuff happening that will change everything?
  25. 39. “ The Internet has now progressed to its infancy”
  26. 40. Google Books Settlement
  27. 41. The Article Economy++ Format Agnosticism
  28. 42. Google Editions: Bookstore
  29. 45. SEO: Search Engine Optimization SMO: Social Media Optimization
  30. 46. I  my customers
  31. 47. Geo-IP
  32. 48. Broadband
  33. 49. The Cloud …printing …software …storage
  34. 50. Social Literacy
  35. 53. Learning
  36. 54. Support Trans-Literacy Move beyond reading & PC skills <ul><li>Reading literacy </li></ul><ul><li>Numeracy </li></ul><ul><li>Critical literacy </li></ul><ul><li>Social literacy </li></ul><ul><li>Computer literacy </li></ul><ul><li>Web literacy </li></ul><ul><li>Content literacy </li></ul><ul><li>Written literacy </li></ul><ul><li>News literacy </li></ul><ul><li>Technology literacy </li></ul><ul><li>Information literacy </li></ul><ul><li>Media literacy </li></ul><ul><li>Adaptive literacy </li></ul><ul><li>Research literacy </li></ul><ul><li>Academic literacy </li></ul><ul><li>Privacy, Reputation, Etc. </li></ul>
  37. 56. The Yahoo!/Bing iPhone, Facebook Migration
  38. 57. Transmogrifying Containers
  39. 58. Devices like iPads, Kobo, Kindles, eDGe, and Mobile
  40. 59. Supporting the 21 st Century book experience?
  41. 60. Kobo, Amazon, Apple, iPDF, etc. . . .
  42. 62. What about censorship? Freedom of expression? Freedom…. in general
  43. 63. Mobile
  44. 66. The Experience
  45. 67. A Third Path
  46. 70. NextGen Differences Increase in IQ - 15-20 Points Brain Changes Eye Movement Changes Massive Behavioural Changes But still a 70% overlap with Boomers
  47. 71. NextGen Differences Brain Developmental Changes Understanding Puberty & Differences between Boys & Girls Genomic Learning Styles 15 Years of Change in Canadian Curricula Standardized Testing Progress International Comparisons Crime Rates down an average of 65%
  48. 72. OK – Now let’s ask ourselves what our members/users really, REALLY want ?
  49. 74. Observe Your Users
  50. 75. Context is King , Contact trumps Culture Content is a Foundation
  51. 76. Community
  52. 77. Conversations
  53. 78. Relationships
  54. 79. Community Networks The Social Life of Information
  55. 80. Life
  56. 81. Comfort
  57. 82. Progress
  58. 83. These are exciting times. Choose between great and being The Greatest. Can you be the LJ Library of the Year?
  59. 85. The power of libraries
  60. 86. Speak Out!
  61. 87. Trust Experiments!
  62. 89. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Gale Cengage Learning Cel: 416-669-4855 [email_address] Stephen’s Lighthouse Blog http://stephenslighthouse.com

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