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San Jose Public Library …

San Jose Public Library
Executive Overview
July15, 2010

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  • 1. Leah Krevit Rice University The Rest of Us Stephen Abram, MLS, Gale Cengage Learning Strategic Planning for Libraries San Jose Public Library, July 15, 2010 Future Ready
  • 2. A longer version of these slides is available at Stephen’s Lighthouse blog Change and Challenges
  • 3.  
  • 4.  
  • 5. We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things
  • 6.  
  • 7. What Would You Attempt If You Knew You Would Not Fail?
  • 8.  
  • 9.  
  • 10. What Are Libraries Really For?
    • Economic Impact
    • Equity
    • Student Performance
    • Competitive Advantage
    • Municipal Efficiency
    • Non-partisan, non-commercial
    • Social Glue
    • Community
    • Learning
    • Interaction
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16. 20 th Century Strategies
    • Inventory and Collections
    • Buildings
    • Reading is Fundamental
    • Cardholders
    • Outreach
    • Circulation
    • Privacy
  • 17. 21 st Century Strategies
    • Content Access
    • Bricks and Clicks
    • Tricks
    • Communities
    • Impact
    • Reach
    • Programs
    • Social links
  • 18. Bricks, Clicks and Tricks
  • 19. Social Glue and Libraries
  • 20. ASK YOURSELF
    • What is more important for value based funding? What measurements?
    • 6% annual increases in circulation?
    • 100% increases in ILL?
    • 500% increases in website hits?
    • 1000% increases in database results?
    • 50% increases in customer satisfaction?
  • 21. 6 Tricks You Can Do Right Away
    • Number One:
    • What are your top reference questions?
  • 22. 6 Tricks You Can Do Right Away
    • Number Two:
    • Promote your staff – FB, Tweets, web pages, photos
  • 23. 6 Tricks You Can Do Right Away
    • Number Three:
    • Do a Signage Audit
  • 24. 6 Tricks You Can Do Right Away
    • Number Four:
    • Get Some Widgets (Hint: API)
  • 25. 6 Tricks You Can Do Right Away
    • Number Five:
    • Get Jiggy with GIS.
  • 26.  
  • 27. 6 Tricks You Can Do Right Away
    • Number Six:
    • Go Beyond Statistics
    • Google Analytics
    • Foresee
  • 28. What We Never Knew Before
    • 27% of our users are under 18.
    • 59% are female.
    • 29% are college students.
    • 5% are professors and 6% are teachers.
    • On any given day, 35% of our users are there for the first time.
    • 29% found our products via the library website.
    • 59% found what they were looking for on their first search.
    • 72% trusted the content more than what they found on Google.
    • But, 81% still use Google.
  • 29. Driving User to the Library
    • Encyclopedia.com
    • HighBeam
    • WorldCat
    • iPhone App
    • Questia
    • Geo-IP measures
    • Etc.
    • Watch for more . . .?
  • 30.  
  • 31. http://www.flickr.com/photos/blu_blue/262096844/in/pool-booksandportraits What does your best borrowed report look like? BiblioCommons Is your Community different?
  • 32. http://www.flickr.com/photos/cjanebuy/340249608/in/pool-booksandportraits How do your community content reviews do? Who is your best reviewer, teen reviewer?
  • 33. Yes, this is ancient wisdom: clients aren't buying your hammer, they are buying the deck of their dreams. Help them build it.
  • 34. Are we going to a totally build it yourself world? Imagine IKEA merging with GM...
  • 35.  
  • 36.  
  • 37. The hardest question ? What will the future be like?
  • 38. OK – Is stuff happening that will change everything?
  • 39. “ The Internet has now progressed to its infancy”
  • 40. Google Books Settlement
  • 41. The Article Economy++ Format Agnosticism
  • 42. Google Editions: Bookstore
  • 43.  
  • 44.  
  • 45. SEO: Search Engine Optimization SMO: Social Media Optimization
  • 46. I  my customers
  • 47. Geo-IP
  • 48. Broadband
  • 49. The Cloud …printing …software …storage
  • 50. Social Literacy
  • 51.  
  • 52.  
  • 53. Learning
  • 54. Support Trans-Literacy Move beyond reading & PC skills
    • Reading literacy
    • Numeracy
    • Critical literacy
    • Social literacy
    • Computer literacy
    • Web literacy
    • Content literacy
    • Written literacy
    • News literacy
    • Technology literacy
    • Information literacy
    • Media literacy
    • Adaptive literacy
    • Research literacy
    • Academic literacy
    • Privacy, Reputation, Etc.
  • 55.  
  • 56. The Yahoo!/Bing iPhone, Facebook Migration
  • 57. Transmogrifying Containers
  • 58. Devices like iPads, Kobo, Kindles, eDGe, and Mobile
  • 59. Supporting the 21 st Century book experience?
  • 60. Kobo, Amazon, Apple, iPDF, etc. . . .
  • 61.  
  • 62. What about censorship? Freedom of expression? Freedom…. in general
  • 63. Mobile
  • 64.  
  • 65.  
  • 66. The Experience
  • 67. A Third Path
  • 68.  
  • 69.  
  • 70. NextGen Differences Increase in IQ - 15-20 Points Brain Changes Eye Movement Changes Massive Behavioural Changes But still a 70% overlap with Boomers
  • 71. NextGen Differences Brain Developmental Changes Understanding Puberty & Differences between Boys & Girls Genomic Learning Styles 15 Years of Change in Canadian Curricula Standardized Testing Progress International Comparisons Crime Rates down an average of 65%
  • 72. OK – Now let’s ask ourselves what our members/users really, REALLY want ?
  • 73.  
  • 74. Observe Your Users
  • 75. Context is King , Contact trumps Culture Content is a Foundation
  • 76. Community
  • 77. Conversations
  • 78. Relationships
  • 79. Community Networks The Social Life of Information
  • 80. Life
  • 81. Comfort
  • 82. Progress
  • 83. These are exciting times. Choose between great and being The Greatest. Can you be the LJ Library of the Year?
  • 84.  
  • 85. The power of libraries
  • 86. Speak Out!
  • 87. Trust Experiments!
  • 88.  
  • 89. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Gale Cengage Learning Cel: 416-669-4855 [email_address] Stephen’s Lighthouse Blog http://stephenslighthouse.com