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Rotterdam post

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Rotterdam Conference on Academic Libraries

Rotterdam Conference on Academic Libraries

Published in: Education, Technology
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Transcript

  • 1. FutureReady
    The Rest of Us
    Leah Krevit
    Rice University
    Stephen Abram, MLS
    Gale Cengage Learning
    Rotterdam, June 17, 2010
  • 2. These slides will also be available
    at Stephen’s Lighthouse blog
  • 3. The struggle for the future of academic libraries
  • 4.
  • 5. 21st Century Strategies
    Content Access
    Bricks and Clicks
    Tricks
    Communities
    Impact
    Reach
    Programs
    Social links
  • 6.
  • 7.
  • 8. “The Internet has now progressed to its infancy”
  • 9. What Are Academic Libraries For?
  • Bricks, Clicks and Tricks
  • 17. Are we going to a totally build it yourself world?
    Imagine IKEA merging
    with Daimler Benz...
  • 18.
  • 19.
  • 20. OK – What is happening that will change everything?
  • 21. Google Books Settlement
  • 22.
  • 23. Google Editions:Bookstore
  • 24.
  • 25. SEO: SearchEngineOptimizationSMO: Social Media Optimization
  • 26. I my customers
  • 27. TransmogrifyingContainers
  • 28.
  • 29. Mobile
  • 30.
  • 31.
  • 32. Geo-IP
  • 33. 6 Tricks You Can Do Right Away
    Number Six:
    Go Beyond Statistics
    Google Analytics
    Foresee
  • 34. What We Never Knew Before
    • 27% of our users are under 18.
    • 35. 59% are female.
    • 36. 29% are college students.
    • 37. 5% are professors and 6% are teachers.
    • 38. On any given day, 35% of our users are there for the first time.
    • 39. 29% found our products via the library website.
    • 40. 59% found what they were looking for on their first search.
    • 41. 72% trusted the content more than what they found on Google.
    • 42. But, 81% still use Google.
  • Driving User to the Library
    Encyclopedia.com
    HighBeam
    WorldCat
    iPhone Apps
    Questia
    Geo-IP measures
    Etc.
    Watch for more . . .?
  • 43. BroadbandWhitespace
  • 44. The Cloud…printing…servce…storage
  • 45. Populate the world with widgets & API’s
  • 46. The Article Economy++Format Agnosticism
  • 47. The Yahoo!/BingiPhone, FacebookMigration
  • 48. Devices like iPads, Kobo, Kindles, eDGe, and Mobile
  • 49.
  • 50. Supporting the 21stCentury book experience?
  • 51. Kobo, Amazon, Apple, iPDF, etc. . . .
  • 52. What about censorship?Freedom of expression?Freedom….In general
  • 53. Make Sense of Social
  • 54.
  • 55.
  • 56. The Experience
  • 57.
  • 58.
  • 59. OK – Now let’s ask ourselves what our users really, REALLY want.
  • 60.
  • 61. Observe Your Users
  • 62. Context is King,Contact is Queen,Curation is the foundationnot Content.
  • 63. Trans-LiteracyMove beyond reading & PC skills
    News literacy
    Technology literacy
    Information literacy
    Media literacy
    Adaptive literacy
    Research literacy
    Academic literacy
    Reputation, Etc.
    Reading literacy
    Numeracy
    Critical literacy
    Social literacy
    Computer literacy
    Web literacy
    Content literacy
    Written literacy
  • 64. A Third Path
  • 65.
  • 66. Growing up from books,
    Extending the experience
  • 67. These are exciting times.
    Choose between achieving a dynamic and exciting future vision or longing for a nostalgic past.
  • 68.
  • 69. The power of libraries
  • 70.
  • 71. Stephen Abram, MLS, FSLA
    VP strategic partnerships and markets
    Gale Cengage Learning
    Cel: + 1 416-669-4855
    stephen.abram@cengage.com
    Stephen’s Lighthouse Blog
    http://stephenslighthouse.com

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