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Rainie for to limited future of libraries

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  • 1. A limited future for libraries? Lee Rainie - @lrainie Director, Pew Research Center Internet Project Presented to: Canadian Librarians May 1, 2014
  • 2. If your local public library CLOSED, would that have a MAJOR impact, MINOR impact or NO IMPACT on … 29 63 38 27 32 7 0 20 40 60 80 100 You and your family Your community as a whole major impact minor impact no impact
  • 3. 22 11 31 23 20 28 26 27 1 10 0 20 40 60 80 100 People do NOT need public libraries as much as they used to because they can find most information on their own. Public libraries have NOT done a good job keeping up with new technologies. Strongly agree somewhat agree Somewhat Disagree Strongly Disagree don’t know 34% 53% 55% 46%
  • 4. • There are lots of folks who are not regular library users • New technology is not changing that basic fact – in other words, you are not necessarily bringing in new patrons to restock the pond
  • 5. Library users % who have visited a library or bookmobile in person in the past 12 months All Americans ages 16+ 48% a Men 45% b Women 50%a Age a 16-17 59%bcd b 18-29 48%e c 30-49 52%de d 50-64 46%e e 65+ 39% Education attainment a No high school diploma 34% b High school grad 39%a c Some College 51%ab d College + 58%abd Parent of minor a Parent 55%b b Non-parent 44% 48% 50% 39% 51% 58% 55%
  • 6. Who uses library websites % who have ever used a library website in the past 12 months All Americans ages 16+ 30% a Men 26% b Women 34%a Age a 16-17 35%de b 18-29 36%de c 30-49 35%de d 50-64 28%e e 65+ 17% Education attainment a No high school diploma 10% b High school grad 20%a c Some College 34%ab d College + 45%abc Parent of minor a Parent 37%b b Non-parent 27% 30% 34% 17% 34% 45% 37%
  • 7. There is a truly detached population out there that matters to you • 44% say no one else in their households uses the library • 39% don’t have library cards • 32% say if local library closed it would not have any impact on them • 20% never remember family members visiting library when they were growing up • 16% have never visited a library • 19% didn’t read a book in past 12 months • 9% say they don’t know where the nearest library is
  • 8. http://www.pewinternet.org/2014/03/13/library-engagement-typology/
  • 9. Widget for you! What kind of library user are you? Coming in June
  • 10. Many of their patrons and biggest fans can’t answer the Marvin Gaye question … What’s going on? • 23% say that they know all or most of the services their libraries offer • 47% say they know some of what their libraries offer • 30% said they know not much or nothing at all of what their libraries offer
  • 11. Gap between current users and future changes • Current users are more likely to think current programs work and matter • Non-users are more likely to think future changes will be improvements
  • 12. 18-29 yr olds, smartphone owners, know less about libraries, whites 20% 39% 36% Should definitely do Should maybe do Should definitely not do Move some print books and stacks out of public locations to free up more space for things such as tech centers, reading rooms, meetings rooms, and cultural events Less active library users, men, Af-Amer, Latinos, teens, less education, lower income HH, no computer Internet users, more active / knowledgeable patrons, whites, those over 50, higher income HH, full time workers, parents of tweens, computer owners, heavier book readers (including e-book readers)
  • 13. Libraries.pewinternet.org Lee Rainie Email: lrainie@pewinternet.org Twitter: @Lrainie Kathryn Zickuhr Email: kzickuhr@pewinternet.org Twitter: @kzickuhr Kristen Purcell Email: kpurcell@pewinternet.org Twitter: @kristenpurcell
  • 14. Thank you!

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