Potsdam clrc

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Potsdam clrc

  1. 1. Future Ready Libraries:<br />Seducing the Customer<br />Stephen Abram, MLS<br />NNYLRC: Northern NY Library Resources Council<br />Potsdam, NY<br />Oct. 7, 2011<br />These slides are available at Stephen’s Lighthouse blog<br />
  2. 2. Change<br />Reducing Suspense:<br />And the answer is . . . .<br />
  3. 3. se·duc·tion (s-dkshn) n.1. a. The act of seducing.b. The condition of being seduced.2. Something that seduces or has the qualities to seduce; an enticement.[Latin sducti, sductin-, from sductus, past participle of sdcere, to lead astray : s-, apart; see s(w)e- in Indo-European roots + dcere, to lead; see deuk- in Indo-European roots.]<br />
  4. 4. Smelly<br />Yellow<br />Liquid<br />Or<br />Sex<br />Appeal?<br />
  5. 5. It’s the Whole Experience<br />
  6. 6. News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
  7. 7. 7 Gifts to Libraries, Publishers & Booksellers<br />The book isn’t dead or dying. It is evolving.<br />Our users/customers are improving.<br />Technology is going social and can support social acts.<br />The PC isn’t dead, but, again, it’s evolving and more mobile.<br />We know more about our customers than ever before.<br /> Talent, Insight, Community, have social value.<br />Opportunities always exist more in times of change<br />
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13.
  14. 14. Change can happen very fast<br />
  15. 15. Gift #1<br />
  16. 16. The Evolutionof Books<br />
  17. 17.
  18. 18.
  19. 19. GBS<br />
  20. 20. Launched in US on June 30th<br />
  21. 21.
  22. 22. Back Office: Baker & Taylor<br />Expected Launch Fall 2011<br />
  23. 23. Launched July 2011<br />$15 Billion Franchise<br />
  24. 24. Amazon eBook Subscriptions<br />
  25. 25. Can we frame the e-book issue so that it can be addressed rationally?<br />
  26. 26. Why do people read?<br />
  27. 27. Why do people read?<br />To learn<br />To engage in hearing other’s opinions (to agree or disagree or understand)<br />To develop more knowledge about myself and develop as a whole person<br />To be entertained and laugh, to engage and interact<br />To address boredom and the inexorable progress of time<br />To research and keep up-to-date<br />To participate well in civil society (everything from news to voting)<br />To be informed (and maybe smarter)<br />To understand others (individually and culturally)<br />To escape our day-to-day lives<br />To stimulate the imagination and be inspired or spiritual<br /> To write and communicate better through reading others<br /> To teach<br /> To have something to talk about<br />To connect with like-minded people<br />
  28. 28. Fiction<br />
  29. 29. Non-Fiction<br />
  30. 30.
  31. 31.
  32. 32. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony Reader, etc. . . . <br />
  33. 33.
  34. 34.
  35. 35. Gift #2<br />
  36. 36. Content Spam<br />
  37. 37. Trans-Literacy: Move beyond reading & PC skills <br /><ul><li>News literacy
  38. 38. Technology literacy
  39. 39. Information literacy
  40. 40. Media literacy
  41. 41. Adaptive literacy
  42. 42. Research literacy
  43. 43. Academic literacy
  44. 44. Reputation, Etc.
  45. 45. Reading literacy
  46. 46. Numeracy
  47. 47. Critical literacy
  48. 48. Social literacy
  49. 49. Computer literacy
  50. 50. Web literacy
  51. 51. Content literacy
  52. 52. Written literacy</li></li></ul><li>
  53. 53. List of content farms and general spammy user generated content sites:<br /><ul><li>Experts Exchange (experts-exchange.com)
  54. 54. eZine Articles (ezinearticles.com)
  55. 55. Find Articles (findarticles.com)
  56. 56. FixYa (fixya.com Helium (helium.com)
  57. 57. Hub Pages (hubpages.com)
  58. 58. InfoBarrel (infobarrel.com)
  59. 59. Livestrong (livestrong.com)
  60. 60. Mahalo (mahalo.com)
  61. 61. Mail Archive (mail-archive.com)
  62. 62. Question Hub (questionhub.com)
  63. 63. Squidoo (squidoo.com)
  64. 64. Suite101 (suite101.com)
  65. 65. Twenga (twenga.com)
  66. 66. WiseGeek (wisegeek.com)
  67. 67. Wonder How To (wonderhowto.com)
  68. 68. Yahoo! Answers (answers.yahoo.com)
  69. 69. Xomba (xomba.com)
  70. 70. All Experts (allexperts.com)
  71. 71. Answers (answers.com)
  72. 72. Answer Bag (answerbag.com)
  73. 73. Articles Base (articlesbase.com)
  74. 74. Ask (ask.com)
  75. 75. Associated Content (associatedcontent.com)
  76. 76. BizRate (bizrate.com)
  77. 77. Buzle (buzzle.com)
  78. 78. Brothersoft (brothersoft.com)
  79. 79. Bytes (bytes.com)
  80. 80. ChaCha (chacha.com)
  81. 81. eFreedom (efreedom.com)
  82. 82. eHow (ehow.com)
  83. 83. Essortment (essortment.com)
  84. 84. Examiner (examiner.com)
  85. 85. Expert Village (expertvillage.com)
  86. 86. )</li></li></ul><li>
  87. 87.
  88. 88.
  89. 89. The nasty facts about Google & Bing and consumer search:<br />SEO / SMO<br />Content Farms<br />Advertiser-driven<br />Geotagging<br />Whack-a-Mole:<br />Farmer<br />Panda<br />Panda Silver<br />GOOG<br />
  90. 90. Gift #3<br />
  91. 91. The Evolutionof Answers<br />
  92. 92. Sensemaking: Too much choice<br />
  93. 93. Why do people ask questions?<br />
  94. 94. What are your top 10-20 questions?What is the service portfolio model that goes with those?<br />
  95. 95. The new bibliography and collection development<br />KNOWLEDGE PORTALS<br />KNOWLEDGE,<br />LEARNING,<br />INFORMATION &<br />RESEARCH<br />COMMONS<br />
  96. 96. Driving the Knowledge Portal alignment with User Behaviour<br />
  97. 97.
  98. 98. What does all this mean?<br /><ul><li>The Article level universe
  99. 99. The Chapter and Paragraph Universe
  100. 100. Integrated with Visuals – graphics and charts
  101. 101. Integrated with ‘video’
  102. 102. Integrated with Sound and Speech
  103. 103. Integrated with social web
  104. 104. Integrated with interaction and not just interactivity
  105. 105. How would you enhance a book?
  106. 106. How do Libraries play the game?</li></li></ul><li>What Are Libraries Really For?<br /><ul><li>Community
  107. 107. Learning
  108. 108. Discovery
  109. 109. Progress
  110. 110. Research (Applied and Theoretical)
  111. 111. Cultural & Knowledge Custody / Conservation
  112. 112. Economic Impact </li></li></ul><li>Questions for Libraries & Publishers Today:<br />Are our priorities right?<br />Are learning, research, discovery changing materially and what is actually changing?<br />Books. Meh.<br />What is the role of information and recreational reading in the real future (that is not an extension of the past)?<br />Are we for the 21st Century world that will be or the 20th Century one that was?<br />
  113. 113. Grocery Stores<br />
  114. 114. Grocery Stores<br />
  115. 115. Grocery Stores<br />
  116. 116. Cookbooks, Chefs . . .<br />
  117. 117. Cookbooks, Chefs . . .<br />
  118. 118. Meals<br />
  119. 119. Gift #4<br />
  120. 120. Mobility: Where the Patron Is<br />
  121. 121. Mobility<br />
  122. 122.
  123. 123. Gift #5<br />
  124. 124. Libraries are Social Institutions<br />
  125. 125.
  126. 126. The New Social Skills<br /><ul><li> Credulity (tricks, SEO, SMO, spam, phish, farms)
  127. 127. Transparent distrust and radical intellect
  128. 128. The Filter Bubble
  129. 129. Finding black hole data (like non-digital)
  130. 130. Networking with a Closed Circle
  131. 131. Beyond search to find/discover, choose/use, understand/internalize and FORGET.
  132. 132. Tagging and organizing – offline remembering
  133. 133. Information ethics and creation
  134. 134. Curation</li></li></ul><li>How would this look?<br /><ul><li>Top Reference and Research Questions
  135. 135. Do you know them? Or do you know retail sales numbers or circulation numbers better?
  136. 136. Health . . .
  137. 137. Career Advice and Job Finding
  138. 138. Genealogy
  139. 139. Homework
  140. 140. Etc.</li></li></ul><li>Chefs, counsellors, teachers, magicians<br />Librarians, Publishers and Booksellers play a vital role in building the critical connections between information , knowledge & learning.<br />
  141. 141.
  142. 142. Libraries <br />Are Social Institutions<br />
  143. 143.
  144. 144.
  145. 145. Summary<br /><ul><li> End User Psychographic Centricity
  146. 146. Focus on the Questions (Needs, CRM)
  147. 147. Build or Buy Knowledge Portals (Meals)
  148. 148. Emphasize Content Quality (not books)
  149. 149. Expand Social Media Programs on Information Literacy
  150. 150. Advocate and Align with the Listener
  151. 151. Tell Stories, Have users tell stories
  152. 152. Invest in Strategic Analytics – Measurements of Impact, ROI and Value
  153. 153. Collaborate vs. socialize</li></li></ul><li>News Flash<br />News Flash<br />Shift Happens<br />
  154. 154. Focus on the ShiftsAnd Innovate THERE<br />The biggest shift from the internet and the web has been the social web.<br />
  155. 155.
  156. 156. The power of libraries<br />
  157. 157. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Cengage Learning (Gale)<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />Facebook or Google+: Stephen Abram<br />LinkedIn / Plaxo: Stephen Abram<br />Twitter: sabram<br />SlideShare: StephenAbram1<br />

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