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Olaei oct 2013
 

Olaei oct 2013

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Olaei oct 2013 Olaei oct 2013 Presentation Transcript

  • Library Advocacy: The Lion’s Story Friday Oct. 11, 2013 OLA and the Education Institute Stephen Abram, MLS
  • Until lions learn to write their own story, the story will always be from the perspective of the hunter not the hunted.
  • 3 • Library Advocacy: The Lion's Story • Are you framing your library's story well? • Are you sharing measurements about your impact, or still beating the drum of raw statistics that show funders where to cut? • Are you using great gift of social media to engage and get your message out. • Has your library's marketing and communication plan stepped up to the 21st Century? • Are we ready for advanced data mining of our websites, circulation and membership records? • Are you ready for the reach beyond outreach? • What are the skills and competencies that library teams need?
  • First . . . Let’s stop using the word advocacy Let’s discuss influence and being influential . . .
  • Second . . . Let’s start using verbs to describe ourselves in the context(s) of our members, audiences and communities. 5
  • Third . . . Let’s build on our legacy of trust and respect and our foundation of collections and places to shine
  • 7 Foundations
  • 8 House
  • 9 Home
  • Fourth . . . Let’s emphasize the humans that make the magic happen . . . Library staff
  • Grocery Stores
  • Grocery Stores
  • Grocery Stores
  • Cookbooks, Chefs . . .
  • Cookbooks, Chefs . . .
  • Meals
  • Fifth . . . Let’s focus on VALUE, IMPACT, and POSITIONING (VIP) What’s the music and magic you hear? Play? Do?
  • Are you locked into library financial mindsets?
  • What about value and impact?
  • Or shall we stick with this?
  • It’s the stories that happen inside your library that matter . . . Not just the ones you have on the shelves. Tell those stories Encourage the heart . . . Better yet . . . Collect the stories in your users’ voices
  • The signs . . . There’s always another view… 26
  • What Does Boundarylessness mean?
  • Audiences Politicians and Candidates Scholars and scholarship Communities Ourselves: academic, public, school, special and all the friends Members and cardholders
  • Sustaining Relevance Being Relevant Communicating VIP Real relationships Being a ‘real’ professional
  • Personal and Institutional Impact: Strategies and Tactics Let’s talk . . .
  • Are we a culture of poverty?
  • Do You Feel Poor?
  • Smelly Yellow Liquid Or Sex Appeal ?
  • 36
  • Stephen Abram, MLS, FSLA Consultant, Dysart & Jones/Lighthouse Consulting Cel: 416-669-4855 stephen.abram@gmail.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1